• Responsible for creating a holistic vision and corresponding events strategy for FAS hosted and client events. • Leads an event marketing team responsible for driving FAS business results through the development, delivery, and execution of over 200 customized in-person and virtual events each year. • Revamped the regional in-person events program, with a focus on high-impact event experiences, innovative event marketing campaigns, greater Sales and Marketing collaboration, and clear measurement plans.• With the start of the Covid-19 pandemic, pivoted team to a successful virtual events model. Virtual events in 2020 drew over 30,000 attendees with 96% average satisfaction rates. • Recruits, hires, sets performance standards, and fosters team culture to develop staff.

• Strategically led, developed and marketed field recognition programs that recognized the company’s most elite financial advisors and helped drive increased sales growth year over year. Achieved annual program membership growth goals while retaining over 80% of existing members.• Developed integrated marketing campaigns and created print and digital marketing collateral.• Implemented service improvement strategies across key areas of the company to enhance advisor support.• Managed all aspects of event strategy and development for business events that ranged in size from 20-750 attendees, consistently came in under budget and generated over 95% satisfaction rates on post-event surveys. These events included incentive conferences, business meetings, networking dinners, trade shows and webinars. • Demonstrated expertise in budgeting, site selection, agenda development, marketing promotions, registration site design, logistics, program execution and pre- and post-communications.• Managed relationships and collaborated effectively with vendors and business partners, including agencies, speakers bureaus, event production and third-party event planning companies.• Drove the use of business intelligence by proactively developing new reporting systems to track qualifications for field recognition programs. This new reporting identified member candidates as much as three years in advance and enabled a new level of targeted promotions to high-performing advisors.

• Responsible for all aspects of event management and operations for business events.• Forecasted and tracked event budgets ranging from $20,000 to $2.3 million. • Effectively marketed the company’s incentive conferences, business meetings and recognition programs to achieve attendance objectives and drive sales goals. Promotions included print materials, videos, digital communications and presentations.• Re-evaluated and managed the company’s various industry sponsorships to increase brand awareness and visibility based on brand strategy and long-term strategic plan.• Promoted to run strategy of field recognition programs because of success with key stakeholders.

• Partnered with various departments to develop and execute tactical communication plans in support of corporate business initiatives. Included creating timelines, monitoring expenditures and evaluating effectiveness.• Collaborated with internal and external creative groups and vendors. Coordinated the production and implementation of print and digital communications including direct mail, brochures, videos, email messaging and web promotions.• Independently drove project plans to consistently deliver projects on time and within budget.

• Successfully implemented digital marketing campaigns in support of ITtoolbox’s internal and external marketing objectives. • Drove increased member engagement through marketing efforts, including increased postings to topic-focused discussion groups, subscriptions to ITtoolbox Blogs and white paper downloads.• Created a research service that leveraged the company’s existing member base of over one million IT professionals to conduct custom surveys for sponsoring companies that included Dell.• Implemented an initial public relations program, resulting in major company coverage in print and online media outlets, including the Philadelphia Business Journal.• Tracked the performance of all marketing campaigns, reported on the results and identified enhancements for future marketing campaigns.

• Marketed and sold the services of the Philadelphia Nanny Network to potential clients.

• Coordinated the marketing, materials design and promotion of the Institute's 60 seminars and conferences each year. • Surpassed attendee registration goals for events as a direct result of marketing campaigns.• Managed vendor relations for the production of all marketing and sales collateral.• Assisted in topic generation, research and speaker recruitment for various conferences and seminars.