Holly Mcafee Email & Phone Number

Chattanooga, Tennessee Area

Chattanooga, Tennessee Area

Provide marketing services to small businesses to help them achieve their business goals. Bring big ideas and solutions to small budgets. Add value through branding. Develop mission statements and core messaging for businesses. Create and maintain Wordpress websites. Run Google ad campaigns. Social media management. Web content and updates, as needed.

Nashville, Tn

Known for its minimalist children's collections of soft organic cotton, Will and Ivey was founded on the principle of thoughtful designs while supporting at-risk children. Modern yet timeless, Will & Ivey offers quality pieces that quickly become a daily favorite.My job as Chief Marketing Officer allowed me the responsibility of the day-to-day marketing operations. This position spearheaded the creation of the voice of W&I through best practice marketing. I developed, planned and directed all strategies to ensure the W&I message was delivered at the right place, at the right time in order to meet sales objectives. • Lead through innovation and excellence • Developed the company’s over-all comprehensive marketing strategy including pricing, distribution, promotion and positioning• Established the W&I brand voice, corporate culture and customer experience• Paved the way for compelling content and storytelling through all marketing channels • Responsible for strategic growth initiatives that aligned with the marketing message • Optimized strategies to accelerate sales and profit growth• Analyzed data, market research and trends• Evaluated metrics to identify and maximize opportunities• Identified and leveraged grassroots opportunities to maximize brand representation• Utilized analytics to drive sales and influence decision making• Webmaster• SEO• Marketing budget analysis

Chattanooga, Tennessee, United States

• Developed newsletters with readership 10% higher than industry average• Increased social media presence through graphically-driven content management• Maintained website content management system• Google Analytics, SEO• Developed and executed all comprehensive brand strategies and marketing materials • Conducted growth, giving, and community outreach assessments • Coordinated event planning and marketing