Holly Nester Email & Phone Number

Rockford, Illinois, Us

Responsible for the strategy and implementation of organizational strategic initiatives for product development and expansion to attract and retain customers.▷ Product and Platform Development▷ Sales Enablement▷ Product Management[WATT Global Media has connected buyers and sellers in the poultry, animal feed and pet food industries through its media channels for 100 years.]

Rockford, Illinois, Us

Responsible for digital revenue growth strategy for current products and expanding future products to meet the needs of the marketplace.>Digital Product Development & Management>Sales Enablement and Value Messaging>Digital Solutions Consulting Sales Support[WATT Global Media has connected buyers and sellers in the poultry, animal feed and pet food industries through its media channels for 100 years.]

Impacted by an M&A related layoff. Provided consulting and marketing technology implementation services for defi SOLUTIONS, a FinTech SaaS loan origination company, while seeking full time employment.

Tulsa, Ok, Us

Focused on scaling revolutionary and industry-leading, data-driven B2B publisher products. Responsible for framing strategic vision and product roadmap execution from concept to launch. (PennWell was a highly diversified, B2B media company publishing over 40 magazines and 60 conferences, with corresponding websites. Acquired by Blackstone/Clarion Events in April 2018.)RESPONSIBILITIES• Researched, identified and managed integration of vendor platforms with a focus on building a unique, differentiated value proposition for PennWell’s Orchestrate product platform.• Implemented consulting methodology for implementing full-funnel campaigns with a cross-departmental fulfillment process.• Designed campaign dashboard and post campaign KPI report.ACHIEVEMENTS• New product launches accumulated to 31% of product line and 10% of overall digital media revenue over six-year timeframe.• Orchestrate achieved $700K, which surpassed the cost of the technology stack, in less than a year.• Launched Orchestrate, a cutting-edge "MADTech" stack, with a convergence of marketing and advertising technologies, designed to: o Target custom audiences based on proprietary first-party data including demographics, interests, behaviors, and companies. o Display ads and content recommendations on PennWell-owned and operated properties and target ads anywhere online. o Increase lead score post engagement with PennWell-hosted content and trigger qualified emails. o Enable marketers to track campaign progress and download leads on a campaign insights dashboard. • Launched a Programmatic Private Marketplace (PMP), leveraging proprietary, first-party data to target audiences on PennWell's industry networks of owned and operated sites. Deals are targeted to niche, interest-based audiences at industry scale.MARKETING AND AD TECHNOLOGY STACK Tealium, LiveRamp, Looker, Amazon Redshift, Microsoft Azure, Microsoft BI, Marketo, Doubleclick, Centro, AppNexus, Addaptive, PulsePoint, SiteCore

Tulsa, Ok, Us

Responsible for the digital media product portfolio and roadmap for online advertising, video, webcasts, podcasts, whitepapers, eNewsletters, classifieds, jobs, microsites, digital editions, and mobile. Platform development Product Owner for the CMS housing 40 magazines and 60 conference websites.RESPONSIBILITIES • Served as a cross-functional leader with publishers, developers, sales management, brand managers, operations, marketing and accounting on product and platform initiatives. • Collaborated with IT leadership to integrate the Product Owner methodology into Scaled Agile Framework. This new method of quarterly planning was transformational in development of realistic strategic plans.• Managed strategic third-party vendor relationships and spearheaded numerous deep-dive RFP evaluations for technology solutions.ACHIEVEMENTS • Launched a product portal, providing a centralized repository with value propositions and specifications for the entire digital product portfolio. • Created new display ad products including: Native Advertising, Audience Extension (re-targeting), Billboard, and AdFlex-an HTML5 template with options for dynamic content and video.• Served as key influencer for concept and design of digital edition vendor GTxcel's responsive ad bridge model for displaying fractional print ads in line with text as "banners." Visitors increased 16%, visits increased 19%, and editorial/advertising clicks more than doubled.• Developed a one-week training curriculum on PennWell digital products for the new Sales Academy.• Implemented Operative One and Doubleclick for order entry and fulfillment for the HUBS platform, operated separately as an R&D initiative.CMS AND TECHNOLOGY STACKAdobe Experience Manager, Doubleclick, Open AdStream, Polar, LiveIntent, Brightcove, Operative One, Moat, Rally, Trello, SnappApp, Gigya, LiveFyre, GTxcel, Omeda, Hallmark, Flite, Clip Centric, PublishThis, First Rain, Zimbra, WorldApp, Ramp, Distill Networks

Tulsa, Ok, Us

RESPONSIBILITIES • Established product development and launch process and grew the new team to six members at organizational peak. See above for full details.ACHEIVEMENTS• Implemented IAB Rising Star premium rich media units: Pushdown and Sidekick.• Worked with Corporate Sales and Marketers to develop standardized product sales sheet templates for 36 product offerings across all brands/industries. • Rolled out various social products: Social Media Boosts on Facebook and Twitter, Google Hangout, and Contests/Surveys/ Polls.• Established an app rollout process with R&D and Creative Services to efficiently roll out over 70 mobile apps, including event apps, which were “flipped” annually. Launched 34 additional GTxcel magazine reader apps.• Implemented “mobile friendly” sites in 2012 and “responsive” sites in 2013-14.• Executed RFPs to test Digital Edition platforms and led project management of vendor migrations and app rollout for all 34 magazine brands.• At executive leadership request, led special inter-departmental projects including a magazine fulfillment RFP, technology camp, the Global eVent web presence, and video training content development for management staff.

Tulsa, Ok, Us

Digital strategist for oil and gas brand publishers and editors. Implemented creative solutions for online business needs. Drove solutions across internal and external teams (development, audience, marketing, vendors) through usability/customer requirements, product specifications, and market positioning. RESPONSIBILITIES• Digital Media Brand Manager focused on website traffic growth and increasing digital revenue for: ogj.com, ogfj.com, offshore-mag.com, three of the world’s leading Oil and Gas websites.• Mobile Publishing Product Manager for PennWell’s initial launch of news reader apps on iPhone and Android platforms.• Product Manager for Digital Editions across all 34 brands in 8 B2B industries.ACHIEVEMENTS• Implemented a new website design for OGJ.com with two levels of paid subscription and trialed eCommerce paid article access.• Conducted an RFP to select the best digital edition platform for capitalizing on the emerging market demand for tablet magazine apps. Moved the Oil and Gas Journal’s digital edition to Texterity.• Launched “Mobile Your Way” to establish the value proposition of the various subscription options for OGJ’s content. ENVIRONMENTAdobe Experience Manager, Adobe Analytics, Flurry, Parse (push notifications)

PROJECTS• Competitive and strategic capability analysis for a mobile application SaaS solution. Compared end to end solutions by vertical and identified priorities for the product roadmap.• Launched digiscrapquickpages.com, a digital scrapbooking promotional website, aggregating digital scrapbook page templates from industry designers.• Comprehensive analysis of mobile Smartphone coupon redemption processes and vendors.• Internet media plan for a data center. Test campaign of PPC, social forums, and blog ads.• Social media marketing for a digital scrapbook designer and a boot camp fitness instructor.• Website consulting/design/development: countplus3.com, bodybymetulsa.com.• Copywriting: www.umecms.com and www.MatchaDesign.comENVIRONMENTWordPress, Joomla

Employed remotely through VYVX acquisition and released after position determined to be better suited for Dallas.

Broomfield, Colorado, Us

DESCRIPTIONStrategic planning and thought leadership for organic or acquired market and product opportunities. Responsibilities include networking with key industry players, opportunity screening, due diligence, market research, trend analysis, forecasting, and industry standards participation/leadership.ACHIEVEMENTS • Strategic lead for the evaluation and eventual disposition of the Vyvx ADS business unit. Created financial models for extensions in online advertising, syndication, direct response, international ads, cinema, and video on demand. Assisted with strategic analysis of leveraging the Vyvx Ads business to own OTT ad distribution on the Level3 CDN. Ultimately the idea was ten years ahead of it's time. • Helped package the Vyvx ADS business for sale. Assisted with sell strategy and positioning of the business. Key liaison for DOJ 2nd request submission and anti-trust argument. Required step in getting the sale of Vyvx ADS to DG FastChannel approved. Helped to convince the DOJ that the sale was not a monopoly, despite objections from ANA and AAAA. (DG/FastChannel now DBA Extreme Reach and Sizmek.) • Strategic M&A lead for Wham!Net. Contributed diligence guidance that ultimately resulted in separation of the business unit from the SAVVIS CDN acquisition and savings in the tens of millions. • Prepared competitive profiles on approximately sixty CDN, P2P and Video SaaS companies.• DiMA/ID!A Business Process Committee Co-Chair with GM of Atlas On Demand. Led brainstorming to create industry process flows for VOD and broadband advertising, from creation and the media buy to insertion. Participants included Executives from IAB, Turner, MicrosoftTV, ESPN, and Comcast.

DESCRIPTIONManaged the P&L for Vyvx ADS, a 40+ million dollar business unit. Managed a team of two Product Managers and a Market Analyst. Developed the annual revenue, capital, and marketing budgets. Oversaw product development, training, and launch. Managed collateral, email campaigns, and customer satisfaction surveys.ACHIEVEMENTS • Developed a profitability model for video and audio distribution services. Implemented price increases with a 1.1 million impact. Implemented a pricing strategy for three buyer personas.• Developed a forecasting model and collected feedback from a peak team of eleven sales managers and six operations managers to report the monthly results and outlook.• Cross matrix leadership of operations, IT, engineering & finance, improving Net EBITDA by 34%.

DESCRIPTIONIntegrated marketing skills with information technology, developing eBusiness solutions for companies in telecommunications, energy, hospital, publishing and transportation industries. Analyzed current business processes and designed new web-based processes with an emphasis on demonstrating positive return on investment and improved customer service. Supervised a team of programmers, graphic artists, and project managers.ACHIEVEMENTS• Developed a website and load-tracking system for Arrow Trucking Company customers. Implemented a related system to strengthen employee retention by improving communication between drivers and their families.• Implemented a price quote system for WorldCom’s worldwide reseller accounts.• Team Lead for an executive sponsored website developed for and presented to Coach John Wooden. Managed the relationship with Arther Andersen’s VP of Marketing, the co-sponsor.

Houston, Tx, Us

DESCRIPTIONAssisted Media Director with the broadcast media plan. Developed and managed the annual trade journal advertising budget. Purchased radio, outdoor, newspaper, and magazine advertising. Produced the Brand News, a marketing newsletter for CITGO distributors. Traffic manager. Produced slide shows for national and regional distributor meetings. Managed freelancers. Assisted Region Merchandising Managers with implementation of Co-Op advertising plans for distributors.ACHIEVEMENTS• Requirements gathering for an automated ordering/billing/inventory Co-Op Advertising system.• Produced Street Smarts, CITGO’s first comprehensive advertising manual and creative resource.• Designed and implemented a direct mail advertising program.

Mba

Bba, Marketing