Holly Phipps Email & Phone Number

Guelph, On, Ca

Kitchener, On, Ca

Collaborated with clients to understand their business objectives and user needs, translating them into intuitive and effective branding and UX solutions for websites, digital products, promotional material and assets, resulting in 100% client satisfaction.

Waterloo, Ontario, Canada

• Optimized clarity, organization, storytelling, and visual aesthetics of company website and e-commerce website, resulting in decreased bounce rates and increased sales.• Collaborated closely with a cross-functional team across 3 departments to align design initiatives with the company's overarching vision and goals.• Developed a brand strategy and guide to modernize the established brand and better reflect the company’s purpose to the desired target audience.• Expertly designed print & digital promotional material, newsletters, slideshows, advertisements and more.

Kitchener, Ontario, Canada

Developed optimized social media designs that effectively communicated event details, promotions, and key messages to target audiences.

Toronto, Ontario, Canada

• Implemented a UI design system using Figma, enabling streamlined development of new user experiences and maintaining consistent brand identity across all touchpoints.• Improved collaboration and visual communication between UX design and development teams.• Designed and optimized App Store images based on search terms and a competitor audit leading to increased impressions and higher conversion of page views and installs.

Interaction Design

Activities and Societies: Women's Varsity Volleyball

Bachelor'S Degree, Design

Activities and Societies: Women's Varsity Volleyball

Design Foundations