UPDATE: I am ready to begin my next full-time gig and am actively job searching. If you're hiring for a role for which you think I may be a good fit, please don't hesitate to reach out.After Oracle Advertising closed its doors, my husband and I decided to transform an unexpected transition into a once-in-a-lifetime experience. We spent time caregiving for family navigating major surgery, visited with friends and family we'd been missing, and then embarked on a months-long (delayed) honeymoon traveling the world.

Note: Oracle announced the decision to exit the Advertising business in June 2024.- I oversaw Enterprise and Mid-Market Sales and Customer Success teams, driving $58+ million annual revenue across 100+ clients. - I designed, hired, trained and set goals for the team to prospect, generate leads, land sales, and manage post-sale relationships through renewals.- I coached my team of 8 directs to hit 110-151% to goal for 4 straight quarters and drive YoY growth for key clients (Adidas +200%, PNC +69%, Chevron +43%).- I collaborated closely with the Global Sales GVP, Global Business Operations team, and my Global Sales counterparts to oversee account planning, pipeline management and accurate sales forecasting.

- I was promoted to oversee a team of 10 Account Managers focused on pre-sale and post-sale activities, which included developing tactical segment-level audience and contextual data recommendations, building custom research insights, upselling, campaign optimizations, and renewing partnerships. - In Fall 2021, I recruited and hired 5 new Account Managers (50% of my team) amidst a highly competitive job market, oversaw their remote training and onboarding program, and coached all to meet or exceed individual goals within their first half- In April 2022, my role expanded to spearhead the design, onboarding and launch of new Mid-Market Sales team, which included - Recruiting top internal Client Partners and Account Managers - Designing the structure, talent profile and goals for a new hybrid sales/customer success role - Building and leading a robust 2-week onboarding program - Developing internal infrastructure for team-wide communication and information access - Within our first year as a team, I coached all 6 of my direct reports to average 100-120% attainment to their revenue goals and business objectives, to mature 25% of client relationships, and to improve market penetration and breakthrough from 25% engaged/active relationships to 43% engaged/active.

- I oversaw Oracle Advertising's relationship with Dentsu North America, including all OpCos, for Audiences + Context solutions.- As the sole sales lead for a major ad agency holding company, I drove adoption of audience and contextual data among 9 agency operating companies across North America ($8.5MM in annual data revenue, which is typically 10-15% of an organization's total media investment).- During a challenging economic year and amidst industry disruption in 2020, I exceeded my annual target at 89% and successfully grew my top two accounts 78% and 22% YoY.- I created new demand for contextual intelligence across the holding company, translating to a +64% YoY increase in product revenue ($1.4MM).Oracle Advertising is formerly known as Oracle Data Cloud

- Dedicated to the Media & Entertainment, Tech, and Telco verticals, I broke through to untapped industries newly understanding the importance of leveraging data as a service to meet their real world business objectives and marketing goals. - I partnered with Sales, Channel Partnerships, Product, Marketing, and my clients to understand their media and marketing objectives and match our best audience, context, measurement and data-management-platform (Oracle Bluekai DMP) products as solutions to overcoming their most difficult marketing challenges. - I demonstrated a track record of fostering deep, long-term relationships that over-delivered on both client satisfaction and earned revenue, and by focusing on retention and growth, I successfully grew my top account (which was Oracle's highest revenue-generating account at $20+ million annually) by 60% YoY. - I established a regular feedback loop with Product and Data Partnerships to fill gaps in customer needs; for example, I was instrumental in fine-tuning and scaling Telco Switcher audiences designed to help our customers identify individuals likely to be in-market for switching to new providers and services to generate better return on their prospecting efforts. - With a passion for operational efficiency, I volunteered my time to lead a stakeholder group that developed an internal sales enablement database (affectionately nicknamed "The VAULT") to streamline information, house case-studies, and more effectively deploy successful sales strategies across the team.Key clients: Disney (Studios, Parks & Resorts, Adventures, Cruises, Disney Visa, shopDisney, ESPN, ABC, Freeform, Disney Channel/Jr/XD, Disney Streaming Services), CBS Corporation (CBSi, CBS Prime, The CW, Showtime), Viacom (MTV, BET, Paramount Network, Paramount Pictures, Nickelodeon, etc), NFL, MLB, New York Times, Hulu, Spotify, Dish Network, Pandora, AT&T, Sprint

- I was the first hire for a new team of expert hybrid storyteller/sellers, and I drove sales and renewals of multimillion dollar partnerships for 15 of our highest spending Fortune 500 clients, contributing 34% YoY growth or $8MM in annual revenue. - Spearheaded multi-million dollar sales programming for 14 of BuzzFeed’s highest spending clients, which involves understanding key business drivers, partnering with research and analytics to develop consumer insights, designing campaign-based content strategies and overseeing their execution through ideation with creative teams.- Led the construction of sales collateral, including customized pitch decks and go-to-market strategies for new advertising solutions rooted in storytelling and data, and lead pitches, client education sessions and brainstorming workshops with executive level decision makers.- Designed complex solutions from the ground up to address new client business needs by partnering with product, pricing, research and analytics, social distribution and creative teams.- Possessed deep understanding of content marketing landscape, BuzzFeed product roadmap and social media eco-system to help educate and sell-in BuzzFeed's cross-platform distributed model.Recognition: CRO President's Club Award Recipient (2017)Vertical Experience: Retail, Auto, CPG, Food & Bev, QSR, Finance & Services

- SOCIALDEVIANT is a social media creative agency. I was recruited and hired on by the CEO to design and implement a new practice to win paid media business for the agency.- Defined, executed and oversaw agency's roadmap for paid distribution strategy for social and non-social platforms, including goal planning, developing product offerings, training employees, building up internal foundation and infrastructure.- Partnered with copywriters, videographers, photographers and producers to project manage creative deliverables for client approvals, and built client calendar to publish organic social media posts on Facebook, Twitter, Snapchat, etc. - Oversaw paid social strategy across all lines of business, defining agency’s strategic approach to integrate with organic content development, execution and measurement.- Demonstrated thought-leadership by crafting agency POVs and educational materials to address various client, industry questions, including coursework for Kellogg School of Management, a repeatable framework for creating shareable content, and overviews on paid social and native advertising landscapes- Managed internal process for submitting industry awards, including identifying opportunities, crafting submissions, working with creative talent to develop supplemental videos and photography.Client Experience: Abbott Laboratories, Red Wing Shoes, Leinenkugel's Brewing Company, Farmers Insurance, Sundial Brands, 1-800-Contacts

- Crafted multi-media strategies that aided Intel's development of competitive edge in consumer PC and tablet marketplace, and worked to grow admiration for company’s commitment to technological innovation at global, corporate level- Demonstrated thought-leadership as team's lead for social media, native and branded content by developing agency points-of-view on emerging platforms from both paid, earned perspective, and contributed to weekly e-newsletter highlighting advancements in landscape- Oversaw development of social media strategy and worked closely alongside sister agency to implement and report on success of all campaigns- Strategically planned, activated and managed Global Consumer, Corporate native distribution and content development programs to successfully communicate complex brand message to target audience- Oversaw development and execution of multi-million dollar media plans focused heavily on digital, social, native and terrestrial television solutions designed to generate consumer awareness and preference for Intel products, drive sales, attribute to media - Upheld solid client relationships as first contact for daily needs, managing flow of media-related issues, demonstrating drive for results- Championed culture of talent development and career growth through management of 4 Strategists and 3 Assistant Strategists, tracking against performance goals to keep earned promotions on pathClient Experience: Intel (US Consumer, Global Consumer, Global Corporate)

- Maintained client, media partner relationships, oversaw and reported on performance of award- winning, custom, multimillion-dollar programs with digital, social, mobile, print, television and experiential components- Acted as lead contact for strategic business units including social media, print and television arms to illustrate client strategy and guide campaign management to meet and exceed goals- Managed team of Assistant Strategists, mentoring 3 to earn early promotions based on merit, and interviewed and hired new talent - Elected to OMD Chicago Future Digital Leaders Board, leading discussions and sharing of ideas about agency, industry trends with junior level employees via monthly meetings, social events, philanthropyClient Experience: Intel (US Consumer)

- Designed, negotiated rates for, and executed strategic digital media opportunities that delivered on each campaign’s unique target and objectives.- Strategically planned, managed and reported on million-dollar, multi-component digital campaigns that featured online video, social media, mobile, console gaming, and new-to-market opportunities for branding, awareness focused client.- Actively sought out and proposed new media solutions and maintained overall performance of multi-million dollar annual campaigns for one of agency’s largest clients.- Elected as SMG Chicago’s University of Wisconsin retention committee co-leader to fortify and strengthen bonds among UW alumni of SMG Chicago.Client Experience: Starz Encore Group, E*TRADE Financial