Social media and marketing, PR and communications. Project development and management, delivery and support | Including: • Bespoke social media consultancy • Marketing strategy, management, delivery and evaluation• Communications, advocacy and influencing • Copywriting, editing and proofreading across online and offline media• PR and writing press releases and newsletters • Design and print commissioning and management • Strategy, business plan and action plan development and production• Research, mapping, consultation, analysis and feasibility studies• Financial management, budgets, contract and grant management• Fundraising, tender, bid and proposal production • Monitoring, evaluation and reporting• Event organisation, hosting and management • Partnership working, relationship management, developing service level agreements and MOUs• Network, working group, board and advisory panel development, management, chairing and servicing• Managing and developing individuals and teams• Administration including expert IT skillsClient list includes:Cultural Learning Alliance, YVAN, Light Up the North, CVAN NW, Axisweb, Cultural Destinations, University of Salford, Mersey Basin Campaign, Academy for Sustainable Communities, Silcock Leedham, Halifax Comedy Festival, Calderdale Council, Pennine Prospects, Springfields Shopping Outlet, Little Valley Brewery, Element Jewellery, Meeting House Manchester, Andrew Montgomery Photographer, HOARD art project, Artsmill, Neighbourhoods Northwest, RENEW Northwest, Greater Manchester Learning and Skills Council, Media Training North West, Creative Concern, Manchester: Knowledge Capital, ENWORKS, Northern Edge, Elevate East Lancashire, Achieving Cumbrian Excellence, Burns Collett, CIDA

Hesson has exhibited in solo and group shows nationally over the last ten years. Solo exhibitions include Echo, commissioned by Warrington Contemporary Arts Festival at Pyramid Arts Centre in 2017, New Work at & Model, Leeds in 2016 and Assembly at Bankley Gallery, Manchester in 2016 which was awarded after winning the Bankley Gallery Open.Hesson was invited to exhibit with Paul Huxley RA by Royal Society of Sculptors for The Line London in 2018, selected for the inaugural Coventry Biennial of Contemporary Art in 2017 and was presented by Castlefield Gallery at The Manchester Contemporary in 2015.linktr.ee/hollyrowanhesson

Communications Lead for client Cultural Learning Alliance responsible for website, newsletter and social media content, management and growth.

Responsible for all marketing, communications and social media strategy, development and delivery work for the arts support network working with a wide range of partners with a focus on developing a new cross disciplinary body of knowledge that support skills growth, increases the opportunities for the visibility of artists’ practice, and retains and attracts talent to the region and on environmental, equality, diversity and inclusion issues.

Strategy development, project management and delivery of social media marketing and communications activity for the network membership organisation championing the right to arts and culture for every child.

Programme management, development and marketing of the Light Up The North network of outdoor light festivals across the North of England.

Marketing consultancy for the complex visual arts network in the North West including social media strategy, management and development, content creation for website articles and e-newsletters, managing and updating the website, developing mailing lists and sending e-newsletters

Responsible for coordinating and managing the work of the Contemporary Visual Arts Network North West, devising and implementing a new sector-led regional strategy, framework and delivery plan, developing a fundraising strategy, delivering a programme of work and promoting and facilitating knowledge sharing across the regional network and between other CVAN networks nationally.

All social media strategy, management and delivery activity for the consulting engineering practice.

Researching, planning, delivering, monitoring and evaluating a bespoke collaborative social media communications programme designed to grow expertise, skills and learning and develop collaborative practice, capacity, resource and support for cultural organisation partnerships as part of the major arts, culture and tourism project, ensuring that the programme met its stated aims and objectives

Project managing, developing and delivering the online marketing strategy including writing website and newsletter content, monitoring the website and managing social media activity, growing profile, opportunities and brand building for the arts membership organisation supporting visual artists

All aspects of social media marketing including day to day operational management, strategic development advice, monitoring and evaluation for a major retail and leisure operator including bringing together the retail, cultural and tourism potential of the site in order to best raise the profile and market the available offer.

Commissioned to develop the programme and deliver over fifty bespoke social media marketing sessions to local businesses, tourism organisations, arts and cultural organisations and charities to support communications capacity and resource to boost the local economy. Role included programme monitoring and evaluation.

Attending and contributing to University of Manchester cross-faculty alumni advisory board meetings and events (unpaid.)

Advising the Mersey Basin Campaign in their final year of operation. Managing specific projects and initiatives. Development work in handing over elements of the existing portfolio to partners. Ensuring all commitments are finalised effectively. Updating the website. Representing the Campaign at various meetings and events.

Project management including preparing detailed development and implementation plans for a new university skills centre initiative including overall strategic planning, employer and external partner research and engagement strategies, marketing and communications plans, project delivery, financial planning and project monitoring, evaluation and reporting

Planning and managing a portfolio of professional development workshops and events, consulting with and providing guidance and support to the project steering group, commissioning and supporting workshop deliverers, producing marketing and training materials and managing monitoring, reporting and evaluation processes plus developing, managing and delivering a professional development skills programme framework including partner capacity and resource building, marketing and communications, programme and event delivery organisation and managing monitoring, evaluation and reporting processes

Project managing a complex partnership feasibility and business planning process for final submission to the Northwest Regional Development Agency, responsible for tender and report production, client and external partner liaison across varied businesses, government agencies, councils, academic and third sector organisations, budget control, setting and ensuring project milestones and targets met, developing team work packages, joint action planning, workshop and event organisation, coordinating one-to-one partner meetings, development of running issues list, acting as first point of contact, handling wide ranging queries and project administration

Project managing a professional development and skills training programme including developing events with regional stakeholders, preparing supplier delivery briefs, managing programme delivery, monitoring, evaluation and PR and marketing. Research and consultation to provide development options, a costed plan and recommendations for a proposed professional network, including budget, action, partnership and capacity development and marketing plans.

Preparing a discussion paper on existing and potential capacity and resource to support the creative industries for the northern university steering group based on a stakeholder consultation exercise and desk research. Supporting the programme manager in programme evaluation.

Responsible for project managing the high profile pilot learning lab skills and professional development project, working closely with a wide range of stakeholders including councils, government agencies, businesses, the third sector and higher education. Researching, developing and managing the delivery schedule, writing tenders and managing the tendering process, securing, organising and managing deliverers, gathering evidence for monitoring and evaluation, reporting to funders, servicing the steering group and producing and delivering a communications strategy to raise the project profile including managing marketing, PR, a programme website and events programme. Progressing a portfolio of skills projects including stakeholder relationship building, ensuring effective partnership working, developing project tender briefs and service level agreements, planning programme delivery schedules, budgets, marketing, events, monitoring, reporting and evaluation.

Working with the creative and media industries, the education sector and related infrastructure to analyse and advise on a feasibility study on the potential development of an apprenticeship based on industry mapping, an assessment of existing qualification capacity and resource and one-to-one consultation with key employers to produce a comprehensive recommendations report and present the results to the partnership steering group.

Devising and implementing a programme of development work for the Excellence Network of English Regional Centres of Excellence in Sustainable Communities and working with the national Academy for Sustainable Communities focusing on managing and facilitating increased capacity, resources and support for joint working and effective communication, policy development, impact assessment and streamlined delivery mechanisms.

Leading on the strategic development of the organisation’s role within the creative and digital media sector including scoping existing regional activity and assets, building partnerships with industry, academic and public agency partners and determining options for the organisation’s most effective involvement with the sector. Programme Manager for City Growth Strategy, a programme supporting enterprise and social inclusion, directing the project manager, inputting sector expertise and assessing and approving project bids.

Developing, negotiating, and implementing regional skills strategies and action plans across the English northern regions. Representing the organisation at a senior level, increasing its profile and building and managing relationships and partnerships with key stakeholders locally, regionally and nationally. Devising and implementing formal partnership agreements and establishing and managing media industry and education networks and advisory panels. Contributing to internal strategic and operational business planning and managing the northern regional office and administrator.

Representing and promoting the national environmental regeneration organisation at a senior level and developing partnerships with key regional stakeholders. Producing, securing agreement for and managing the strategic regional business plan, operational activity action plan and budgets. Project and contract management of major public and private funded programmes. Establishing and managing working groups and specialist quality practitioner networks. Servicing and providing all paperwork to the Board and managing the regional team and office.

Developing and managing complex projects within the international operations department of a leading landmine clearance charity. High level international stakeholder relationship management and development. Project development, implementation, management, monitoring and evaluation. Fundraising, proposal, business plan and budget writing and contract and grant management. Undertaking overseas operational assessment missions.

Working on all aspects of PR and marketing at a leading commercial law firm with a staff of 260.

Managing a large successful department and team within a very busy bookshop.