Holly Carroll Email & Phone Number

Dynamic brand leader responsible for a $21.5M refrigerated desserts product portfolio in Canada, while assisting with $95M US business. Developed and executed strategic marketing initiatives including consumer promotions, advertising, packaging enhancements and shopper marketing programs, to grow brand awareness and drive share across multiple retail channels. Conducted brand analysis and consumer surveys to gain meaningful insights and make new product recommendations. Created and implemented marketing plans within brand budget. • Led cross-functional productivity team to generate efficiency, reduce costs and increase brand profitability delivering an annual profit enhancement of $205K. • Instrumental in planning and directing Recipe Showdown 2 promotion including concept, talent, creative and agency management, resulting in a 38% growth in recipe submissions.

Stockley Park, Uxbridge, Gb

Managed $11.5M product portfolio for a global fortune 500 brand creating and executing tactical marketing plans, go-to-market strategies and promotional programs. Developed ROI-focused campaigns with creative agencies incorporating direct mail, digital marketing, advertising and social media utilizing web analytics to track results. Directed new product launch initiatives establishing pricing, positioning and market messaging. Conducted market research and competitive analysis to evaluate customer needs. Supervised team intern and mentored peers to foster learning and team development. • Developed targeted Welcome Kit campaign within budget achieving a 7% response. • Led cross-functional team to design and deliver national Fiery Central product launch program that generated 111% revenue growth in 2009.

Team analyst for $76M sales channel assisting with business reviews, forecasting and opportunity analysis. Evaluated retail account product mix and made buy recommendations based on market research using Nielsen data. Delivered quarterly sales presentations to announce new products including competitive and market positioning. Liaison for product marketing teams to create collateral and product specials.• Coached 3 National Account Coordinators and provided leadership to cultivate productivity and share best practices.• Managed $2.3M territory including a $1M distribution agreement.

Assisted with the management of Barnes & Noble and Borders Group Inc, a $16M territory achieving 10% growth in 2006. Managed Barnes & Noble College and .com as well as day to day account operations and monthly product presentation process. Performed routine website audits to guarantee complete product merchandising. Analyzed competitive products and market share using Nielsen data. Coordinated in-store consumer promotions and measured program effectiveness. Relationship building instrumental to success.• Managed Guitar Center, a $366K account achieving 14% growth in 2006.• Project managed Guitar Center merchandising display re-design, expanding in-store products and ensuring appropriate product mix and messaging.

Contributed to the development and implementation of 2004 team marketing plan. Createdmarketing collateral and sales tools to support channel programs. Conducted keyaccount analysis and weekly tracking updates. Participated in National Sales Meetingplanning including theme development, materials preparation and generating excitement.Hired and managed team intern. • Led 2 direct mail campaigns: 2005 Graphic Communications Catalog; Today's Technician brochure update. • Established process to generate marketing copy for 50 new products.

Bachelor Of Science, Business Administration, Marketing Concentration

Masters, Business Administration