Holly Schnitzler Email & Phone Number

Denver, Colorado

Lead Corporate Marketing team who oversees website content, digital media, SEO content and backlinks, CRM system administration, social media, reputation management, email marketing, graphic design, AI leasing software and reportingLead National Training team who oversees leasing and maintenance training for on-site team members, mentorship program, mystery shop program and resident surveysLead website enhancement efforts and content strategy for corporate and community websites utilizing third-party developersManage marketing technology software inclusive of set-up and on-going support. Provide day-to-day marketing technology support to operationsManage vendor relationship and lead SEO and SEM strategy for 70+ apartment communities

Collaborate closely with graphic designers on enhancements and web design for community website and corporate website including responsive designWorked with graphic designer to create mock-ups for fully mobile website. Coordinate development and deployment with ITManage the entire product life cycle from strategic planning to deployment in coordination with IT partnersManaged content team for 3.5 months while Marketing Manager was on maternity leaveCoordinate replatform of community website content management system with IT partners and consulting firm using agile software developmentLed effort to design, install and train team members on custom leasing kiosks for focus communities still under construction. Design, execute and analyze market research initiatives to assess customer behavior and attitude towards the current product and possible enhancements

Created 2015 marketing budgets for seven different projects, totaling over $1.2MDeveloped the scope and criteria for a 3rd party branding firm to create a plan related to customer segmentation and branding to support the lease-up of the new units at a community in PhiladelphiaCollaborate closely with graphic designers on temporary signage, leasing collateral, out-of-home media and branding to drive traffic to focus communitiesManaged team intern to complete 19 projects in two and a half monthsAssisted with the negotiation of reduced pricing for scent marketing, resulting in a 20% savings

Led the effort to invest $740,000 in the marketing paths at two communities in suburban Massachusetts to generate an average internal rate of return of 18.5%. Collaborated with graphic designer to develop a brand new logo and signage package at a community in Nashville, TN. This project focused on solving the community’s visibility problem.

Greater Denver Area

Facilitated process to change the vendor for team member name badges, resulting in an average 50% cost savings and a streamlined process that allows communities to self-serve Set up new communities and pulled monthly tracking reports out of Google Analytics to determine success of community website enhancementsManaged marketing queue within ITSM system and resolved an average of 40 tickets monthlyCoordinate photo and video shoots for new content

Denver, Co

Develop content for department wide communications including newsletters, memos, executive dashboards, etc.Manage content on IT Department intranet site using Oracle UCMDevelop training materials and documentation for new applications and functionality

B.S.B.A., Marketing, Spanish

Spanish

Activities and Societies: 9 week Study Abroad program