Holly Shier

Holly Shier Email and Phone Number

Chief Marketing Officer at Rehmann @ Rehmann
About Holly Shier

Marketing is the ability to powerfully tell your story. Working alongside an award-winning team, I have worked with leadership to skillfully craft and execute brand strategies and go-to-market approaches for more than 25 years. I'm passionate about what I do to help Rehmann grow and discover new ways to bring value to our clients. I've assembled an exceptionally accomplished team that wows me with their skill, knowledge and passion. We work every day to bring innovative ideas to the table around digital strategy, event management, public relations, campaigns, collateral development, direct mail, trade shows, you name it.Beyond my day-to-day role at the Firm, I enjoy being a part of several committees supporting the Firm’s Women’s Initiative Network, business combinations, and the Firm’s industry approach. I also enjoy supporting the marketing industry and have been involved for the better part of my career with the Association for Accounting Marketing and the American Marketing Association, including as past President of the Detroit Chapter of AMA.

Holly Shier's Current Company Details
Rehmann

Rehmann

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Chief Marketing Officer at Rehmann
Holly Shier Work Experience Details
  • Rehmann
    Chief Marketing Officer
    Rehmann Jan 2019 - Present
    Troy, Mi, Us
    Oversee brand strategy and driving growth through go-to-market strategies.
  • Rehmann
    Director Of Marketing
    Rehmann Nov 2014 - Dec 2018
    Troy, Mi, Us
  • Rehmann
    Director Of Niche Marketing
    Rehmann Sep 2012 - Nov 2014
    Troy, Mi, Us
  • American Marketing Association - Detroit Chapter
    Past President
    American Marketing Association - Detroit Chapter Jul 2019 - Present
    Elected to one-year term.
  • American Marketing Association - Detroit Chapter
    President
    American Marketing Association - Detroit Chapter Jul 2018 - Jun 2019
    Elected to a one-year term.
  • American Marketing Association - Detroit Chapter
    President - Elect
    American Marketing Association - Detroit Chapter Jul 2017 - Jun 2018
    Elected to one-year term
  • Baker Tilly Virchow Krause, Llp
    Industry Marketing Manager
    Baker Tilly Virchow Krause, Llp Jan 2010 - Sep 2012
    Chicago, Il, Us
    • Develop and implement strategic marketing plans for a variety of teams firm wide, including: Commercial; Health Care; Retail; Staffing; SEC; and Forensic, Litigation and Valuation Services• Saved more than $25,000 by bringing in-house an externally written and produced newsletter
  • Baker Tilly Virchow Krause, Llp
    Regional Marketing Manager
    Baker Tilly Virchow Krause, Llp Mar 2005 - Jan 2010
    Chicago, Il, Us
    • Responsible for the development, implementation, and management of the regional marketing plan, which included sub plans for multiple industry-specific teams• Responsible for overall management of the firm wide international services marketing plan• Launched an internal employee newsletter and internal lunch and learn series to educate staff on our services, and provided tips and tools to help the staff be successful in their new business development efforts and execution of their personal marketing plans• Assisted with implementation of firm marketing initiatives as directed by Firm Management and the Firm Marketing Director, including being on a special task force for the firm’s rebranding initiative• Developed robust regional database for prospects, referrals, and vendors• Managed the sales pipeline process and proposal development• Assisted with rebranding the firm to Baker Tilly, and managed communications regarding a merger• Developed and coordinated events of all sizes, from casual outings and roundtables to major events such as open houses and an event surrounding a helicopter raise of our new building sign• Managed the Marketing Coordinator position
  • Baker Tilly Search & Staffing
    Industry Marketing Manager
    Baker Tilly Search & Staffing Oct 2009 - May 2012
    Madison, Wisconsin, Us
  • Pdi Global, Inc.
    Marketing Manager
    Pdi Global, Inc. Jun 2002 - Jun 2005
    PDI Global, Inc. is the nation’s leading source of integrated marketing and management solutions for accounting and consulting firms, law firms, banks, financial advisors, insurance providers, and the financial services industry. • Developed, implemented and oversaw production of all marketing programs, tradeshows, promotions and projects, including plans for penetrating key target markets and the development of a lead tracking system.• Managed the Marketing Coordinator position.• Developed marketing plans that contributed to the two most successful years for a specific product.• Launched both a client e-newsletter and an internal employee newsletter.• Managed media relations program.• Tracked and analyzed competitive intelligence.• Assisted the CEO with consulting projects aimed at helping the top 100 accounting firms acquire talented staff.• Directed all efforts for industry association participation, including facilitating partnerships.• Responsible for implementing marketing-related activities surrounding the company’s name change.

Holly Shier Skills

Marketing Strategy Advertising Integrated Marketing Strategy Public Relations Management Marketing Communications Leadership Market Planning Product Marketing Media Relations Marketing Management New Business Development Marketing Event Management B2b Event Planning Direct Marketing Email Marketing Trade Shows Direct Mail Promotions Copywriting Business Development

Holly Shier Education Details

  • Michigan State University
    Michigan State University
    Advertising

Frequently Asked Questions about Holly Shier

What company does Holly Shier work for?

Holly Shier works for Rehmann

What is Holly Shier's role at the current company?

Holly Shier's current role is Chief Marketing Officer at Rehmann.

What is Holly Shier's email address?

Holly Shier's email address is ho****@****lly.com

What is Holly Shier's direct phone number?

Holly Shier's direct phone number is +124883*****

What schools did Holly Shier attend?

Holly Shier attended Michigan State University.

What skills is Holly Shier known for?

Holly Shier has skills like Marketing Strategy, Advertising, Integrated Marketing, Strategy, Public Relations, Management, Marketing Communications, Leadership, Market Planning, Product Marketing, Media Relations, Marketing Management.

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