As Athena's CEO, Holly supports global STEM companies with the development of their female leaders and male allies and in their advocacy for gender equality. She’s successfully led the launch, the merger and financial turnaround of three member-based, California companies in the cleantech, biotech and STEM sectors, respectively. Previously in Washington DC, she was appointed by President G.W. Bush as a “Presidential Appointee” to advance his legislative agenda inside the U.S. EPA and the U.S. State Department and also served as a registered lobbyist for several trade associations. Smithson began her career in broadcast journalism as a News Director and Anchor for television and all-talk radio stations. She is a graduate of the Harvard Business School Executive Leadership Program and holds a Bachelor of Science degree in broadcast communications from East Carolina University. She is recognized throughout California as a disruptive and innovative leader by multiple organizations including “Inductee in Women’s Hall of Fame” in 2023, as “Top 500 Most Influential Leaders” from 2017 - 2023, “CEO of the Year” and “Businesswoman of the Year” in 2019 by the San Diego Business Journal, as “Champion of Women” by Connected Women of Influence in 2019 and was an Appointed Delegate by California Governor Jerry Brown to lead his Cleantech Trade Mission to China in 2013.