• Led content strategy and development across NYU Langone Health's websites and other digital channels and platforms. • Managed and mentored a 15+ editorial team focused on creating engaging and relevant content for diverse healthcare audiences.• Worked closely with creative, marketing, media and internal communications partners to craft and leverage content and storytelling opportunities for earned, owned and paid channels.• Provided strategic guidance on content development and optimization, brand guidelines and best digital practices for stakeholders at all levels.• Developed and drove content initiatives that resulted in year-over-year growth in impressions (+31%), visits (+30%) and conversions (+32%) for the patient care site, nyulangone.org. • Led SEO strategy and managed the external agency relationship, with more than 2.5 times the first-page search results compared to major competitors.• Partnered with clinical marketing, analytics and product teams to identify opportunities and develop Salesforce Marketing Cloud email campaigns that increased patient engagement and conversions.• Worked in continuous collaboration with product, technical, design and UX teams to evolve and enhance NYU Langone's digital presence.

• Worked closely with senior leadership to execute a multi-year digital transformation initiative, including the redesign of the NYU Grossman School of Medicine website to optimize and refresh content, enhance the user experience and meet the highest standards for website accessibility.• Managed a dedicated team of writers and editors and day-to-day editorial operations for NYU Langone Health's websites and digital properties.• Top-line edited and reviewed all web content, ensuring consistency of brand, voice, style and quality.• Partnered with physicians, researchers and other key stakeholders to create content for patient, physician and academic audiences. • Collaborated with technical, product and design teams to build, maintain and enhance NYU Langone's digital presence.• Led large content audits and development projects, including the integration of Winthrop Hospital and its provider network into NYU Langone's digital properties.

• Managed and helped build a 35-person editorial and production team that grew the New York Post's audience to a record 66 million readers—year-over-year growth of 60 percent. • Directed the creation and curation of engaging content across the nypost.com site. • Led daily editorial meetings with other newsroom editors to publish and promote the best storytelling. • Leveraged social media and analytics for news gathering, discovery and staying ahead of the competition. • Collaborated with the audience development team to execute digital strategy and new products.

​• Oversaw all aspects of business coverage and helped manage an influential team of reporters, columnists and editors. • Worked with reporters to generate ideas, shape stories and edit for maximum impact. • Collaborated with other newsroom editors in daily editorial meetings to drive coverage.

• Covered the intersection of media, technology and advertising during a time of sweeping change. • Wrote smart, insightful stories about ad agency giants, traditional and digital advertising, sports and entertainment marketing, branding strategy for Fortune 500 companies, and major marketing events such as the Super Bowl.

• Reported on the cable television industry and media companies, including the bankruptcy of Adelphia Communications, the turmoil at Time Warner and Comcast's unsolicited bid for Disney. • Broke news and developed features using computer-assisted reporting, legal documents and regulatory filings.