Group Vice President - Cause Marketing, Events & Tourism Strategy
New York, Ny, Us
• Planned, led and executed national public relations initiatives, most notably for conversion of 400 May Company stores, the company’s largest brand launches, unveiling of new advertising campaigns, celebration of Macy’s 150th anniversary, and production of iconic events including Macy’s 4th of July Fireworks and Macy’s Thanksgiving Day Parade• Acted as interim lead for Corporate Communications with oversight for crisis/reputation management, earnings and corporate restructure announcements, executive communications and media relations• Oversaw and developed national cause marketing campaigns to maximize fundraising opportunities and drive store sales; drove $28 million in 2017 fundraising revenue • Led special events team responsible for 2,000 customer events hosted in stores across the US, including appearances from top celebrities, in-store fashion shows, cooking demos, shopping parties, and holiday celebrations• Executed high-visibility brand integrations with national broadcast partners, including Good Morning America, Today Show, CBS Early Show, The View, The Chew, iHeartRadio Music Festival, CMA Country Christmas, Fashion Star, and Project Runway• Generated tourism sales and built global customer acquisition through targeted international marketing strategies including special promotions, brand partnerships and visitor programming