Accomplished creative leader with experience across marketing channels. I spearheaded SEO content creation for a $1billion/year ecommerce company, building a team and strategy from scratch that has contributed to a significant increase in organic traffic. I understand the challenges of protecting brand identity while tailoring messaging to audiences across channels. My passion is collaborating with content creators to develop effective campaigns in the ever-changing digital landscape. I lead a team of staff and contract writers (SEO content and marketing copy) across four time zones. In collaboration with graphic designers and videographers, my team produces original content for television (CTV) scripts, web, mobile app, print (catalog, direct mail) and social media that drives traffic, informs, engages, and entertains. I believe that every piece of creative should start with the end goal in mind, and that clear, complete briefs help every contributor do what they do best.My Predictive Index Pattern: Individualist"Individualists are big-picture thinkers and natural leaders. They're known to be directive, persistent, and factual. They're valuable contributors to any organization, as they flex to achieve the desired result." (source: predictiveindex.com) My CliftonStrengths Top 5 Themes:1. Strategic2. Input3. Positivity4. Connectedness5. Learner#16personalities #advocate INFJ-A