Like most fundraisers, asking people to give to the charities that have touched their lives or causes that matter to them wasn’t an obvious career path. I’ve always worked in the non-profit sector. It’s where I first cut my chops in marketing, which then evolved to meshing communications with fundraising skills, and finally to exclusively focus on fundraising.For the past 22 years, I’ve worked for small and medium charities in the start-up or expansion phase – both in terms of the fundraising program or the organization itself. This means I’ve honed a skill set that is part strategist and part tactician, with the ability to lead from the front or the back of the room. From raising the first 5K for a brand new organization to generating millions of dollars annually for Canadian charities with household name recognition, my skills deliver outcomes that enable charities to meet their missions. Today, I’m a fundraising consultant with Good Works, an integrated fundraising and communications agency. We tell stories that build human connections between donors, causes and charities. Most importantly, what I offer to every client I consult with is the insight, experience and expertise of a well-rounded fundraising generalist who cut her teeth working inside the non-profit sector.Current Fundraising Focus------------------------------------------------------------Individual giving (direct mail, digital and legacy)Integrated fundraising campaignsStrategic program planningLeadership and people managementStewardshipAdditional Expertise------------------------------------------------------------Marketing, communications and public relationsBranding and identityCorporate sponsorshipsGrant writingIntermediate givingStrategic planningEvent and conference planning