Lead the UK Activations for Traditional Trade as part of the European activations team to ensure a portfolio of products are driven based on strategic and operational plans. Developing and delivering the category and marketing strategy for ingredients and bakery products specifically in the Traditional trade Channel.Key Highlights*Create customer presentations deliver sell in stories and rational*Provide market insight and analysis to identify new business opportunities as part of the Annual Plan*Drive Product launch plans in conjunction with product manager *Develop and manager marketing literature and explore new digital delivery mechanics*Manage PR Agency to maximise B2B features for the product portfolio including the delivery of the “National Doughnut Week” Campaign*Management of Erudus, Brandbank and AEM asset management systems

The newly established role focused on the development of a Retail Marketing Strategy across Brand and Private label, working in synergy with the Retail Sales Strategy to drive profitable business growth. I have Fully executed Retail marketing plans across, the major multiples, specialist retailers and bargain stores with measurable ROI and Long term metrics for brand growth. Key HighlightsCreated and executed Retail channel plans, encompassing POS, shelf recipe barkers, video content, search banners and magazines.Created and executed full integrated RM plans for all NPD both own label and brand.Delivered specific RM support to drive growth, combat decline and address market share.Implement ROI models across all channels and campaigns to create ROI standards.Delivered bespoke qualitative research project for major multiple to influence category development and drive category captaincy status.Delivered In store Theatre Concepts for Specialist Retail and Demonstrations ProgramDelivered Retail Marketing New Product Launch support plans for the Major MultiplesDrove specialist retail digital retail marketing plan to include the use of facebook liveOther Achievements:Grocery Supplier Code of Practice trainedNational Skill Academy - Food Safety for Manufacturing- Level 2Excel Intermediate training GDPR Training

- Rebrand project management - Packaging concept & design- Trade shows delivery UK & Europe- UK experiential Activity planning & Implementation - Supermarket marketing In store sampling/ activation campaign / POS implementation

- App development (using Augmented Reality)- Coupon campaign to increase retrial- Retail on box campaigns to increase database- Delivering experiential marketing activities (In-house)- Website content development- Website Front end design, CMS development & SEO- Social Media Development- Developed stockists marketing/branding support kit- Developed focus group (pieminister Pie Club)- Implement retail retention scheme ( Pie Tokens)- Increased VIPies newsletter database- Annual Advertising budget (print & on-line)

- Copy writing on-line editorial content - Proof reading academic literature- Organising copy for student newsletter- Developed new website content