Holly Wasson (Entrekin)

Holly Wasson (Entrekin) Email and Phone Number

Managing Director, Marketing, Communications and Events @ DLP Capital
Florida, United States
Holly Wasson (Entrekin)'s Location
Marietta, Georgia, United States, United States
Holly Wasson (Entrekin)'s Contact Details

Holly Wasson (Entrekin) personal email

n/a

Holly Wasson (Entrekin) phone numbers

About Holly Wasson (Entrekin)

Marketing, branding and partnership development executive with 25 years of experience developing successful strategic, multi-platform marketing, brand and communication campaigns for a wide-breadth of consumer and business-to-business brands. Experienced in translating market and consumer insight trends into actionable opportunities, developing memorable creative and content, constructing pinpointed media and lead gen campaigns, negotiating multi-million-dollar contracts, driving revenue growth and building high-performing teams across many industries—from media, sports, entertainment, food and retail to travel/tourism, CPG, financial, business services, and higher education. I'm known for being a natural leader, skilled negotiator and persuasive communicator who emboldens teams, knocks down “political” barriers and unites disparate parties to achieve powerful results. Evolved a startup to a tech enabled marketing consultancy valued at $110MM in less than 4 years Collaborated with CMOs and Heads of Marketing across the biggest brands in the world to build bespoke micro agency marketing teams and flexible advertising talent to construct global marketing campaigns Developed and launched the Confidence Starts Here creative platform, campaign and new tagline for SunTrust Bank Extended the SunTrust brand through the launch of SunTrust Park and the onUp Experience in the Battery Atlanta Led a communications marketing team that successfully developed and executed integrated campaigns for clients across the food, retail, CPG, travel/tourism, sports, media and consumer electronics industries Built and led an internal corporate level marketing agency servicing all brands in the Turner Broadcasting System portfolio including programming/content, digital brands/products/games & consumer products/merchandise Generated unprecedented $500MM in media value for 415 campaigns by creating partnerships & activating assets Led an Insights & Inspiration team that unearthed actionable trends that inspired over 40 marketing experiments

Holly Wasson (Entrekin)'s Current Company Details
DLP Capital

Dlp Capital

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Managing Director, Marketing, Communications and Events
Florida, United States
Holly Wasson (Entrekin) Work Experience Details
  • Dlp Capital
    Managing Director, Marketing, Communications And Events
    Dlp Capital
    Florida, United States
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  • Capital Investment Advisors
    Chief Marketing Officer
    Capital Investment Advisors Apr 2023 - Present
    Atlanta, Georgia, Us
    Provide executive marketing leadership to a mission-focused retirement investment firm, ensuring growth and expansion of the company. Lead the marketing and content team and agency partners to sculpt messaging, advertising, content and promotions that appeal to our highly targeted audiences and drive lead generation across our brands. Grow brand awareness and attract prospects within our five markets (Atlanta, Tampa, Denver, Dallas and Phoenix). Drive referrals from and retention of our current families. Conduct quantitative consumer research and develop audience profiles and personas for each brand. Educate advisors and the leadership team on our target audiences and the power of highly targeted digital media and content. Ensure that we meet our goal of helping 1,000,000 families find happiness in retirement.
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  • We Are Rosie
    Chief Community & Marketing Officer + Interim Cro
    We Are Rosie Mar 2022 - Apr 2023
    Atlanta, Georgia, Us
    Provide executive leadership and strategic oversight to the Marketing & Communications and the Community Loyalty & Partnerships teams at We Are Rosie. Ensure the Marketing & Communications team acts as the keepers of the brand, bringing We Are Rosie to life by sculpting and activating memorable and relevant messaging, creative, advertising, press and content. Awe, inspire, educate and entice current and prospective clients and consultants to get behind our mission, ultimately growing our community and revenue. Build a new Community Loyalty & Partnerships team to nurture, engage and expand our Rosie community by surprising and delighting our consultants with benefits broader than a connection to flexible work. Develop tailored content, education opportunities, mentorship programs and a sense of community to connect talent across all marketing specialities in the Rosie community.
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  • We Are Rosie
    Head Of Client Experience
    We Are Rosie Jul 2020 - Mar 2022
    Atlanta, Georgia, Us
    Create the strategy and structure for the new Client Experience team to align with the mission of We Are Rosie. Build this team through coaching and nurturing staff and developing processes for operational excellence. Provide strategic, consultative thought leadership to Fortune500 brands and media agency holding companies to build micro agency marketing teams and flexible marketing talent plans. Strategically navigate client organizations to find new opportunities to grow the business. Partner with Sales to nurture and grow accounts and revenue. Collaborate with the Talent Experience team to uncover the best marketing and advertising talent and hand build teams to help clients meet goals.  Evolved a start-up to a tech enabled marketing consultancy worth $110MM as part of the leadership team. Partnered with CMOs and Heads of Marketing across biggest brands in the world - Google, Facebook (Meta), Microsoft, IHG, Nike, Delta, Walmart, Diageo and all 7 media holding companies - to create micro agency teams charged with developing successful campaigns and to fill knowledge gaps with flexible marketing talent.  Drove revenue pitching, selling-in and managing multimillion dollar contracts. Developed processes to achieve operational excellence including launching Salesforce as our CRM.
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  • We Are Rosie
    Marketing Strategy And Branding Consultant / Interim Cmo
    We Are Rosie 2018 - Jul 2020
    Atlanta, Georgia, Us
    With more than 20 years of experience, I specialize in developing strategic, multi-platform campaigns for consumer and business-to-business brands. I tap consumer insights and real-time behavioral and data analytics to sculpt memorable brand and advertising strategies. I collaborate with clients to build a unique brand positioning and tone of voice, relevant to your target audience, that breaks through the clutter and sets your brand apart from competitors. I then develop pointed marketing, communications and media strategies that will effectively reach your target audience in the right place at the right time. This includes highly targeted messaging approaches, digital, social and traditional media tactics, engaging content campaigns, multimillion dollar sponsorship and partnership deals and brand-centric events and promotions that drive results. I have worked in-house or as an agency partner for a plethora of industries—from media, sports, entertainment, technology, food and retail to travel/tourism, CPG, financial, business services and higher education. MY SPECIALTIES: Audience profile development, Consumer journey mapping, Brand positioning, Tone of voice creation, Messaging strategy by audience, Consumer insight analysis, Market insight appraisal, Competitive set evaluation, Multi-platform advertising and media planning, Creative strategy and direction, Content marketing strategy, Social media strategy, Sponsorship and partnership alignment, Brand-centric event strategy, Sales enablement strategy, Marketing team structure recommendation
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  • Suntrust
    Senior Vice President Brand And Marketing Communications
    Suntrust 2016 - 2018
    Charlotte, Nc, Us
    Responsible for leading SunTrust brand and advertising strategies, creative and message development, media planning, campaign performance evaluation, advertising and marcom production and implementation and purpose integration within brand and demand campaigns. Developed and launched the Confidence Starts Here creative platform, campaign and new tagline for SunTrust; Extended the SunTrust brand through the launch of SunTrust Park and The onUp Experience in the Battery Atlanta; Developed, promoted and maintained SunTrust’s brand by leading brand strategy, architecture, training, tools, and governance; Cultivated and launched integrated advertising and marketing campaigns to strengthen SunTrust's brand recognition and loyalty; Translated insights into a strategic point of view to champion SunTrust’s Purpose and achieve business goals; Infused insights into the development of a superior brand strategy into unique and compelling positioning statements; Led a team to develop and execute advertising and marketing communications strategies, including design, and execution, aligned with business need and the brand strategy; Collaborated with business partners to confirm an understanding of the overall brand’s position and marketing strategy and ensure the attainment of business goals including selective customer acquisition, retention and profitability; Managed advertising and media agencies.
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  • Edelman
    Senior Vice President, Group Director Consumer Marketing
    Edelman 2015 - 2016
    New York, Ny, Us
    Accountable for securing, maintaining and growing business, meeting profitability targets and providing strategic counsel and consumer marketing guidance to Edelman clients in the food, retail, travel/tourism, CPG, sports and media industries. Clients include Arby’s, Cracker Barrel, Georgia Pacific, Nestle Gerber, The Chick-Fil-A Peach Bowl, Visit Orlando, Jewelry Television, Florida Department of Citrus, Juice Plus, Microsoft and Chevron. Key responsibilities included: Set the vision for and led a team that partnered with clients to meet business objectives by creating high-quality, research-driven, relevant and innovative integrated communications marketing programs that drove earned media; Partnered with Corporate and Digital practices to develop fully integrated campaigns that translated to B2B and B2C audiences; Drove revenue and secured new business by expanding scope of work for clients and pitching prospective clients; Oversaw financial planning and management by strategically staffing client programs to maintain a profitable work load; Engaged the consumer practice team, ensuring performance expectations, career development plans and S.M.A.R.T. (specific, measureable, achievable, realistic and time-based) goals are set and reviewed; Stayed abreast of emerging technologies and trends and integrated them into the team’s work and client deliverables; Participated in the development and adoption of new products, services and the development of IP and thought leadership materials relevant to the consumer practice and our clients.
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  • Turner (Turner Broadcasting System, Inc)
    Vice President, Portfolio Marketing & Partnership Development (In-House Agency)
    Turner (Turner Broadcasting System, Inc) Feb 2010 - Nov 2014
    Atlanta, Georgia, Us
    Built, staffed and led a corporate-level in-house marketing agency that managed all marketing assets across the Turner portfolio (CNN, HLN, TNT, tbs, TCM, truTV, Cartoon Network, Adult Swim & Turner Sports), overseeing: 1) PORTFOLIO MANAGEMENT: Provided Turner Chief Marketing Officers a 360° global view of Turner media assets, audiences and marketing goals resulting in the illumination of multi-brand promotional alignments. 2) PARTNERSHIPS: Developed Turner-wide, multi-million dollar promotional partnerships with external brands that drove sampling, reach and awareness. 3) INSIGHTS & INSPIRATION: Unearthed actionable media trends that inspired marketing innovation and experimentation, propelling Turner teams to become trendsetters. 4) MEDIA ACTIVATION: Oversaw accurate deployment of media by bridging communications between media, marketing, creative & agencies. Key wins included:Generated an unprecedented $500 million in media value for 415 campaigns by developing partnerships & activating owned assets; Centralized Turner on-air promotion management within my team to provide strategic oversight of $70 million of inventory; Developed multi-million dollar partnerships / barter deals with leading brands, including Walmart, Best Buy, Delta, McDonald’s TV, Great Clips, Pabst Blue Ribbon, Fandango, Lifetime Fitness, Six Flags, People Magazine, Game Stop & Gilt Groupe; Negotiated, managed & optimized Turner-wide, multi-million dollar media contracts including OOH, in-cinema, digital, social and SEM; Activated $17 million of unsold Turner digital ad sales inventory, providing banner, in-stream video and mobile ads for Turner priorities; Uncovered actionable, global media trends tailored to network goals, influencing 40 innovative marketing executions & experiments.
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  • Turner (Turner Broadcasting System, Inc)
    Senior Director Of Marketing, Tbs, Tcm & Tnt
    Turner (Turner Broadcasting System, Inc) Jul 2007 - Feb 2010
    Atlanta, Georgia, Us
    Oversaw strategic marketing to shape communications for TEN programming by driving research, analyzing quantitative and qualitative data, uncovering consumer insights, developing positioning, messaging and creative direction, obtaining buy-in and strategy compliance from stakeholders and acting as a consultant to ensure flawless execution of strategy across all mediums.
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  • Turner (Turner Broadcasting System, Inc)
    Director Of Marketing, Tnt & Tbs
    Turner (Turner Broadcasting System, Inc) Dec 2006 - Jul 2007
    Atlanta, Georgia, Us
    Led the consolidation of two distinct network marketing teams into a new Marketing Strategy Group overseeing strategic marketing for TBS and TNT programming by defining key goals, creating new processes and coaching new employees charged with driving research, analyzing quantitative and qualitative data, developing strategic messaging and creative direction, obtaining buy-in from key stakeholders and acting as a consultant to ensure the strategy was seamlessly carried through in all executions.
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  • Turner (Turner Broadcasting System, Inc)
    Director Of Marketing, Tnt
    Turner (Turner Broadcasting System, Inc) Jun 2005 - Dec 2006
    Atlanta, Georgia, Us
    Directed high-level strategy, brand, partnership, sponsorship and creative development and management via multi-faceted campaigns that effectively targeted each initiative’s pinpointed demographic via on-air, outdoor, print, digital, non-traditional advertising and off¬-channel commerce.
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  • Turner (Turner Broadcasting System, Inc)
    Senior Marketing Manager, Tnt
    Turner (Turner Broadcasting System, Inc) Nov 2003 - Jun 2005
    Atlanta, Georgia, Us
    Developed high-impact marketing, advertising and promotional campaigns encompassing OOH, print, on-air, digital, non-traditional, partnerships, screenings and local events for network programming to consumers, advertising, cable and Hollywood trade by leading audience development & segmentation, messaging strategies, creative development, advertising plans and partnerships and acted as the brand manager for the Johnson & Johnson Spotlight Presentation Franchise.
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  • Turner (Turner Broadcasting System, Inc)
    Marketing Manager, Tnt
    Turner (Turner Broadcasting System, Inc) Dec 2001 - Nov 2003
    Atlanta, Georgia, Us
    Managed and created marketing campaigns for TNT Original and acquired movies through consumer research evaluation, strategy development, creative exploration and execution, media buys, public relations, website design, on-air and online promotions, grassroots outreaches and partnership formation.
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  • Turner (Turner Broadcasting System, Inc)
    Assistant Marketing Manager, Tnt
    Turner (Turner Broadcasting System, Inc) Oct 1999 - Dec 2001
    Atlanta, Georgia, Us
    Project managed campaigns by overseeing creative development, print production, website design, budget, screenings, media buys, on-air promotion, TNS tie-ins, national advertising sponsor tie-ins cross-promotional partnerships and grassroots efforts.
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  • Cable News Network (Cnn), Turner Broadcasting System
    Cnn Marketing & Audience Research Analyst
    Cable News Network (Cnn), Turner Broadcasting System Aug 1998 - Oct 1999
    Atlanta, Us
    Evaluated performance of CNN programs and partnered with CNN PR to tout findings, analyzed broadcast news performance as it related to CNN’s competitive environment and provided research support to Turner Network Sales, CNN Creative Services & PR.
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  • Cable News Network (Cnn), Turner Broadcasting System
    Cnn Marketing & Audience Research Assistant
    Cable News Network (Cnn), Turner Broadcasting System Aug 1997 - Aug 1998
    Atlanta, Us
    Reported Headline News and CNN line-ups and breaking news to Nielsen, compiled data and created presentations for managers and producers, recorded CNN’s ratings in daily and weekly reports and posted regular reports and summaries to CNN’s intranet and tracked and summarized program performance of CNN’s cable competitors.
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Holly Wasson (Entrekin) Skills

Digital Media Marketing Strategy New Media Marketing Digital Marketing Integrated Marketing Creative Direction Strategy Social Media Advertising Brand Management Strategic Partnerships Television Entertainment Team Building Broadcast Strategic Communications Consumer Insight Generation Art Direction Roi Optimization

Holly Wasson (Entrekin) Education Details

  • The University Of Georgia
    The University Of Georgia
    Journalism
  • Betsy Magness Leadership Institute Fellow
    Betsy Magness Leadership Institute Fellow
    1 Of 25 Selected For Class Xxv Of Flagship Leadership Program Of Cable & Telecommunications Industry
  • Morrow High School
    Morrow High School

Frequently Asked Questions about Holly Wasson (Entrekin)

What company does Holly Wasson (Entrekin) work for?

Holly Wasson (Entrekin) works for Dlp Capital

What is Holly Wasson (Entrekin)'s role at the current company?

Holly Wasson (Entrekin)'s current role is Managing Director, Marketing, Communications and Events.

What is Holly Wasson (Entrekin)'s email address?

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What is Holly Wasson (Entrekin)'s direct phone number?

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What schools did Holly Wasson (Entrekin) attend?

Holly Wasson (Entrekin) attended The University Of Georgia, Betsy Magness Leadership Institute Fellow, Morrow High School.

What are some of Holly Wasson (Entrekin)'s interests?

Holly Wasson (Entrekin) has interest in Children, Economic Empowerment, Education, Health.

What skills is Holly Wasson (Entrekin) known for?

Holly Wasson (Entrekin) has skills like Digital Media, Marketing Strategy, New Media, Marketing, Digital Marketing, Integrated Marketing, Creative Direction, Strategy, Social Media, Advertising, Brand Management, Strategic Partnerships.

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