Holly Wolf Email & Phone Number

Reading, Pa, Us

Changing the lives of Veterans and sharing their powerful stories of hope and healing.

Kutztown, Pa, Us

Responsible for creating marketing campaigns to improve customer engagementActivate customer service team to engage in sales/cross-selling activitiesReduced credit card and banking fees to improve financial performance.

Chester Springs, Pa, Us

As the chief marketing officer, my success was dependent working directly with our sales teams. By developing marketing programs for the sales team, we improved sales and delivered a better customer experience. Sales and marketing integration is the key to my success. Working hand-in-hand with the sales team, we created custom programs that generated both leads and sales. Using a customer satisfaction program that was developed in house, we monitored customer satisfaction both during and after the sale. This unique sales and marketing concept put the sales people in the driver's seat, something rarely found in sales and marketing partnerships. It was a bold move, that paid off for commercial lending sales, Small Business Administration lending sales, commercial leasing and commercial finance sales.

As EVP of sales and marketing, I was responsible for sales of sponsorships and advertising for Sovereign Center, Sovereign Performing Arts Center and the Reading Royals. Additionally, I developed and implemented a suite holder and advertiser satisfaction survey program. As the result of my efforts, we achieved a 95% renewal rate of suites.I was responsible for managing the marketing team, cultivating sponsors relationship, creating collateral material, signage, newspaper and radio advertising.

Susquehanna Bank (formerly Patriot Bank) provides banking and financial services to consumers and businesses through more than 240 branch offices in Pennsylvania, New Jersey, Maryland and West Virginia. It is a subsidiary of Susquehanna Bancshares, Inc., a financial services holding company with assets of approximately $18 billion. Reporting to the CEO and members of the executive team, I was responsible for providing executive leadership and management of the bank's marketing program, including corporate marketing, partner/channel marketing, product marketing and branch promotion. I drove the bank's efforts to position itself as a visionary leader and potential in its emerging market and to achieve its revenue goals.I implemented customer satisfaction programs for various client segments, including high value customers, commercial customers, and mortgage customers, and developed a reporting structure and tracking for all customer satisfaction deficiencies. We improved overall customer satisfaction by 20% over a two-year period.Additionally, we implemented a direct mail program with average response rate of 4.7% compared to Direct Marketing Association of 0.75% response rate with a cost per account at 25-50% below the industry average.My team increased awareness of Patriot Bank from <1% unaided recall to 12% unaided recall, and consistently executed the marketing plan within budget parameters.

Bachelor Of Science (B.S.), Business Administration

Rt, Radiologic Technology

Diploma, General Studies