Holly Wolfe Email and Phone Number

• RESEARCHED AND DESIGNED MOBILE APP: Represented the UX design process end-to-end within the context of a mobile app building process. Included the problem area, competitive analysis, in-person interviews, surveys, user flows for 3 core features, and personas. Sketched ideas then moved to mid- and high-fidelity wireframes, multiple iterations, and functional prototypes. Iterations based on feedback from card sorting, user testing, and preference testing. The final solution was a customizableweather app that provided water sport enthusiasts an easy way to plan their day on the water (see case study in portfolio).• DEVELOPED RESPONSIVE WEBSITE: USED HTML and CSS to create a responsive website from scratch in GitHub• PRESENTED VIDEOS: Created video presentations to walk through my web app and portfolio• RESEARCHED USER NEEDS: Gathered insight for e-sales customers and distributors through competitive analysis, industry research, customer journeys, and sales analytics to identify needs and drive ideation for brand story• COMMUNICATED WITH DEVELOPERS: Used mid-fidelity wireframes to establish navigation flow and function for new website design to help reduce the amount of changes.• COLLABORATED WITH STAKEHOLDERS: Found inconsistencies within existing content and imagery of end-user instructions, spec sheets, website, and catalogs – worked with owners, engineers, and creative director to create consistent content that end users would understand• PRODUCT FEEDBACK: Offer feedback on design surveys from other designers to help make their products better in UserCrowd

• IMPROVED USER EXPERIENCE: Redesigned customer website to reflect robust product content generated by new marketing materials, collaborated with web developer weekly, and supported a promotional campaign for the website launch• STRATEGIZED IDEAS: Collaborated within team groups and brainstormed new design solutions and business strategies for each of the company’s market segments in weekly team meetings to help support the sales teams• SUPPORTED CAMPAIGNS: Collaborated with marketing directors to create strategy and designs for marketing and social media. • PROJECT MANAGED: Met tight deadlines, budgets, and coordinated projects between owners, department leads, contracted designers, writers, photographers, printers, sign companies, trade show vendors, and specialty promotions• MENTORED DESIGNERS: Reviewed and critiqued other designer’s artwork to establish consistent branding for external shows

• INCREASED BRAND AWARENESS: Created end-to-end branding packages for B2B, B2C, and B2G that included: research, strategic direction, interviews, presentations, design guidelines, campaigns, brochures, publications, advertising, web design, social media, estimates from suppliers, and re-branding assets• SAVED TIME: Established fillable PDF forms for government bidding packages that created brand consistency and reduced time internally for owners, project managers, and assistants• REDUCED COSTS: CREATED an alternative retail package label that, in addition to saving $417 per 1,000 boxes, it also reduced print quantities and turnaround time• WON AWARDS: ADDY Award (American Advertising Federation) for a glass exhibition invite package created for Chrysler Museum of Art and an American Package Design Award (GDUSA) for a Nutrients Plus’s fertilizer consumer bag design

Facilitated production meetings: Discussed & critiqued artwork to establish consistent branding for our external shows• Project managed: Tight deadlines and budgets between department leads, artists, and outside creatives for show campaigns, publications, trade show collateral, as well as designing the Aerospace Engineering bi-monthly magazine