Managed a team of email marketing coordinators and specialists and directed the strategy for all client email programs, focusing on strategic segmenting and automation to drive significant revenue growth two years straight.• Planned and directed the execution of 30-40 weekly broadcast campaigns, all automated email programs and all a/b tests• Led a cross-functional team of direct reports, contractors, freelancers and team members from several departments to ensure smooth campaign deployment• Maintained client email lists and practiced list hygiene best practices• Created custom reporting for internal stakeholders and client executives and board members• Met with executives and merchandise directors at client companies regularly to develop email marketing schedules and iterate on them throughout seasons• Spoke at a number of email marketing and industry conferences to position Phoenix Direct as a leader in the digital marketing automation space• Worked directly with Bronto, Litmus, Google Analytics, Photoshop, Dreamweaver, Illustrator, InDesign, Fireworks, Excel, Powerpoint, Google Drive and other leading tools and platforms.• Results: Grew year over year email revenue an average of 45% in second year and 30% in first yearPhoenix Direct was an incredible place to hone my expertise in email marketing, and I look forward to building on that experience while expanding back into other digital marketing areas.

Led the marketing team in branding and lead generation for our flagship product Cascade CMS and our SAAS content marketing software Spectate. • Wrote and edited content for our website and other blogs• Managed digital marketing campaigns to generate and nurture leads though social media, paid search, content marketing, email marketing, webinars, press releases and retargeting.• Planned the annual user conference and managed sponsorships of 16 tradeshows each year• Managed a six-digit budget for tradeshows, advertising and digital marketing toolsWorking at Hannon Hill was an extremely rewarding time for me. I gained invaluable experience building and managing a team and couldn't be more grateful for the opportunity to work there for over three years.

Researched potential investors for proprietary database, helped with marketing materials for private equity clients seeking to raise new funds, performed industry research for company marketing materials.

As the Marketing and Development Assistant at AMLI, I managed relationships with advertising and marketing vendors, analyzed markering ROI for online advertising with custom reports, wrote content for the AMLI Living Magazine, co-authored a social media for multi-family white paper, researched competitive properties, and co-chaired the Food-a-thon effort to raise $64K in donations for the Atlanta Community Food Bank.

Planned and executed a campaign on the Georgia Tech campus to bring awareness to Ford's "Ford Drives U" program, which gave students and recent graduates a discount on new Ford vehicles. Sponsored on-campus events to drive traffic to the Ford Drives U facebook fan group and incentivize signups for the online student discount program. Gave away a bunch of iPods.

I supported national marketing efforts, including assisting with planning the Annual Franchisee Convention in Orlando, supporting the rollout of new menu boards across all franchise stores, performing a competitive analysis of the websites in the Southwestern fast casual dining industry segment, and helping with product testing. I also learned how to roll a mean burrito!

Helped with graphic design projects for Coca-Cola, Home Depot, Sarah Smith Elementary School and Chick-fil-a. Fetched pizza for client meetings, as needed.