Luke Holman, Mba, Pmp Email & Phone Number

An energetic and goal-oriented digital marketing leader, Luke oversees the analytics and day-to-day operations of the Washington Nationals’ sales & marketing funnel, with a focus on promoting the brand, driving fan engagement and ticket sales conversions, and delivering on corporate partnership contractual agreements. This role entails creating and managing the content calendar for the Nationals' owned channels, including nationals.com, email, SMS, apps, and digital ads, managing the cutting-edge TicketFinder sales funnel and league-leading concessions & retail mobile ordering program, drafting campaign briefs and managing promotional offer launches, and leading weekly club meetings with MLB and key vendor partners. These tasks involve drafting proposals, building and presenting decks, designing new product offers, critical path scheduling, email & web layout/UI considerations, copy writing, performing A/B testing, building automated dashboards and preforming data analysis, providing strategic recommendations to the senior leadership team, and managing the work of several colleagues, league partners, and vendors assisting with marketing and data analytics.

Listed skills include Leadership, Project Management, Entrepreneurship, Training, and 27 others.