Anne Holm Email & Phone Number

Copenhagen Area, Capital Region, Denmark

Responsible for developing and managing the global marketing & communication portfolio for four different business segments within the food and agriculture businesses. RESPONSIBILITIES• Manage, develop, and execute global product launches and marketing campaigns.• Content marketing strategy and planning for selected industry segments.• Deliver strong customer engagement, lead generation and demand creation. • Support marketing and sales functions in subsidiaries.KEY RESULTS• Successful delivery of 5 global product launch campaigns within three different industries, from value proposition to campaigns.• Development of a solid communication and campaign process leading to improved customer engagement across industries.• Successful delivery of re-positioning campaign for global industry segment from customer insights and market research to updated visual and verbal identity.

Copenhagen Area, Denmark

Responsible for establishing the marketing function, brand management, marketing and communications to car dealers and investors. Part of the Management Team.RESPONSIBILITIES• Brand strategy & Management• MarCom• Investor communication• PR• Website & SoMe Channels • Sponsorships • BudgetKEY RESULTS• Building a new webpage – from company narrative to corporate film production, content production, final lay-out and implementation.• Delivering and implementing a strategic communication plan from overall story telling to direct customer and investor communications. Leveraging personal sponsorship with Kevin Magnussen, F1.

Strategic branding and marketing advisor with focus on digital and social media. Focusing on creating and optimizing brand awareness, brand activation, lead generation and ROI. Industries: fashion, lifestyle & beauty care. PRIMARY TASKS• Branding & brand activation • Content Marketing BtB & BtC• Storytelling• PR & SoMe strategy• Support to social selling

Copenhagen Area, Capital Region, Denmark

Overall responsible for Brand/Branding and Marketing Communication. Working with strategic and operational projects and ensuring synergy between all marketing activities across all platforms. Managing staff of 8 employees located in the PurePharma offices in Copenhagen & in San Francisco. Part of The Senior Management team.RESPONSIBILITIES• Branding and marketing strategy• Global marketing concepts and campaigns• Sponsorships • Digital marketing, including social media, email marketing and support of e-commerce• Integrated Sales & Marketing planning and activities• BudgetKEY RESULTS• Establishing and aligning the global Marketing organization• Delivering brand communication direction & mapping of future customer segments for the 2020 strategy• Development of a versatile athlete and ambassador portfolio

Copenhagen Area, Denmark

Staff and budget responsible, covering corporate campaign activities. Responsibilities included global marketing activity plans, corporate communication, social media strategy and management, content management, CSR, sponsor- and partnerships.RESPONSIBILITIES• Development of global marketing concepts and campaigns BtC & BtB• Global marketing activity plans• Social media strategy• Staff – 5 employees• Budget & CSR

Copenhagen Area, Denmark

Responsible for strategic and operational execution of all marketing and brand initiatives and campaigns on all platforms. Gaining European acknowledgement for several benchmark PR projects and campaigns. Part of the Danish leadership team and part of the Nike Northern Europe Marketing Team.RESPONSIBILITIES• Budget & staff responsible for the Marketing Department in DK – team of 6 people• Strategic and operational execution of all marketing and brand initiatives• PR – on Products, Initiatives and Corporate Communication• Sponsorships - optimizing, evaluation and development• Digital & social media concepts and campaigns• Retail marketing including KA & buying groups

Copenhagen Area, Denmark

Responsibility covering retail marketing with key accounts, implementation of marketing campaigns, events and sponsorship. Starting up PR activities and showroom exposure. Developing a new approach to reach the Running segment.Budget and staff responsible.RESPONSIBILITIES• Implementation of campaigns• Retail marketing and co-marketing with KA and buying groups• Budget and staff • Responsibility for PR, Media cooperation and contact to media and advertising agencies• Brand events and fairs• Sponsorship

Master Of Science (Msc), Marketing & Organisation

(Handelshøjskolen i Århus, HHÅ)

Bachelor Of Business Administration (Bba)

(Handelshøjskolen i Århus, HHÅ)

Iaa Diploma

Executive Leadership Program