Core Responsibilities:-Managed relationships with 50+ clients, aligning marketing strategy with their goals.-Developed copy for corporate communications, increasing engagement across all channels.-Negotiated and presented sponsorship renewals to C-Level execution.-Led sponsorship campaign execution and collaborated with creative teams.-Created copy that reflects the Brand Standards that define the credit union and subsidiaries’ use of visual and especially verbal identity (including logo usage, colors, visuals, grammar, tone, word usage, etc.). -Aligned copy with company goals, values, and mission, and ensured they were conveyed in brand positioning, including visual, language and tone.-Worked closely with stakeholders and Specialists to develop strategies to raise brand awareness, drive growth/revenue and improve brand positioning.-Researched to gain insights and higher-level understanding of the financial world in order to make communications relevant and easy to digest for our membership.Achievements:-Renegotiated corporate sponsorship contracts, saving $150,000 in 2024.-Increased email engagement by 65% in "College Bound" campaigns. -Led rebranding during a merger, overseeing digital and print materials.

Core Responsibilities:-Delivered comprehensive account services, including processing deposits, loan payments, check chasing, and managing share withdrawals, while accurately recording night and mail deposits.-Oversaw and balanced a cash drawer of $15,000 daily, maintaining accuracy and security.-Built strong relationships with members to meet and exceed sales and referral targets.-Actively volunteered in the community, assisting with meal packing and supporting local nonprofit initiatives.

Core Responsibilities:-Reported on local events across campus and the city of Rochester, crafting engaging content to boost community engagement and visibility.-Produced opinion pieces on pop culture and sports, leveraging market research to align content with audience interests.-Collaborated with marketing teams to promote articles, driving readership and expanding brand reach.-Managed content budgets, ensuring effective resource allocation for coverage and promotional activities.

Core Responsibilities:-Led a 20-member student committee, overseeing event registrations, coordinating logistics, and organizing successful fundraising initiatives.-Collaborated with team members to drive growth in registration numbers and worked cross-functionally with other committee leaders to enhance organizational performance.-Managed end-to-end registration for a 24-hour dance marathon, ensuring seamless operations while overseeing merchandise distribution to participants.

Core Responsibilities:-Developed and implemented strategic social media campaigns to promote company products, increasing brand visibility and driving customer engagement.-Created and managed detailed social media schedules, ensuring timely and consistent content delivery across platforms.-Spearheaded an international social media marketing campaign for key prospective markets in China, leveraging market research and data-driven insights to tailor content and maximize impact.-Collaborated with the Sales and Marketing Manager to enhance marketing assets, optimizing performance while adhering to budget constraints and ensuring efficient resource allocation.