Leif Holtzman Email and Phone Number

Drawing on diverse experience accelerating growth for Fortune 100 brands and startups alike, I provide fractional strategy & analytics support to challenger brands seeking measurable and material improvements in their marketing initiatives.

Lead market research initiatives, quantitative analyses, & brand strategy development for The Grist's clients.

Responsible for consistent, profitable growth of monthly recurring revenue through client acquisition and retention. Oversaw marketing activities, including market segmentation, cross-channel analytics, campaign optimization, brand strategy, and competitive research.

Identified, evaluated, and prioritized key business opportunities for clients by integrating and analyzing market, customer, and brand research. Developed marketing strategies to capitalize on these opportunities and work with cross-functional teams on marketing execution.

Created a lifecycle-based segmentation model of businesses using Facebook Pages, and analyzed Page best practices for businesses. Developed and launched a retention marketing strategy to increase Page engagement.

Identified new sources of revenue for BuyerZone, beyond its core lead generation business. Developed and managed new internet marketing products that enabled clients to benefit from search advertising campaigns, generate exclusive sales leads, and maximize their brand presence online.

Developed online marketing solutions for clients through data analysis, market research, customer segmentation, financial modeling, and campaign measurement. Identified and sized the value of clients' largest marketing opportunities. Created strategic marketing partnerships for clients by analyzing target firms’ core assets and business objectives, identifying competency gaps, and conducting market research.