- Conduct advertising measurement and lift reporting to evaluate the effectiveness of marketing campaigns, ensuring accurate assessment and optimization of advertising strategies.- Develop custom measurement profiles to tailor analysis for specific campaigns, optimizing targeting strategies and enhancing the precision of measurement outcomes.- Create targeted marketing guides for various industries, developing intuitive storyboards that outline customer demographics, preferences, and geographic insights, thereby empowering clients to refine and optimize their marketing strategies.

- Led the RFP issuance, conducted thorough bid analysis, and provided detailed feedback, surpassingcompany expectations. Achieved a project savings of $2.5M, more than doubling the anticipatedamount, and a notable 35% cost reduction, exceeding the targeted 15%.

- Emphasized areas: business statistics, finance, economics, and data mining.- Digital instruction in software applications: Python, SQL, Celonis Process Mining, JMP, and R.