Homero S. Mônaco F Marketing, Digital Marketing, Strategy

Homero S. Mônaco F Marketing, Digital Marketing, Strategy Email and Phone Number

Head of Digital Strategy @ Bee One
State of São Paulo, Brazil
Homero S. Mônaco F Marketing, Digital Marketing, Strategy's Location
São Paulo, São Paulo, Brazil, Brazil
Homero S. Mônaco F Marketing, Digital Marketing, Strategy's Contact Details

Homero S. Mônaco F Marketing, Digital Marketing, Strategy personal email

About Homero S. Mônaco F Marketing, Digital Marketing, Strategy

• Direction and high knowledge on marketing (ATL and BTL), communication/advertising, operations, projects and account management (on and offline), achieved in Telecom, advertising agencies, Internet, Real State, banks, consumer goods, education and logistic/transportation international and national companies;• Direction of operations, hiring, trainning and managing multidisciplinary teams higher than 150 people;• Solid experience on: marketing, communication and media plans; market analysis, benchmarking, direct marketing; relationship marketing, merchandising, endomarketing, on and off-line marketing campaigns, advertising (institutional, promotional and selling point); visual identity; mark/product launching and positioning (guidelines and viability analysis), corporate events and to close new business and strategic partnerships;• Development of Forecasts, P&L, budget controls and monthly billing;• Client's relationship skills, increasing their loyalty and generating new business;• Development of database building and increasing, relationship marketing and Social Media actions; • Development of internet, mobile, medias, logistic and transportation special/customized projects;• Development of new methodologies, processes, documentation and work chronogram for both areas and for company's campaigns/projects to big companies; • Support and make interface with commercial and financial departments;• Development and Implementation of Job Descriptions and the Career and Salary Plan;• Strong experience on analyzing, brief, negotiating and hiring national and international resellers, partners and suppliers (media, publicity agencies, graphics, press and events companies, souvenirs; visual communication, call centers, photographers...); • Time sheets, profitability, productivity and project controls.

Homero S. Mônaco F Marketing, Digital Marketing, Strategy's Current Company Details
Bee One

Bee One

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Head of Digital Strategy
State of São Paulo, Brazil
Website:
bee-one.nl
Homero S. Mônaco F Marketing, Digital Marketing, Strategy Work Experience Details
  • Bee One
    Head Of Digital Strategy
    Bee One
    State Of São Paulo, Brazil
  • Marketing Lovers
    Cmo
    Marketing Lovers Jan 2017 - Present
    São Paulo, Brasil
  • Bhsol Mex
    Marketing And Operations Director
    Bhsol Mex Jul 2016 - Dec 2021
    São Paulo, Brasil
    • Direction of the Company´s Administration;• Direction of the Marketing, Digital marketing, and Operation departments;• Development of marketing strategies (ATL y BTL), SEM, Mobile marketing,Social Media and email marketing campaigns for the company and its clients;• Development of Forecasts, P&L, budget controls, and monthly billing;• Development of new methodologies, processes, documentation, and workchronogram for both areas and for the company's… Show more • Direction of the Company´s Administration;• Direction of the Marketing, Digital marketing, and Operation departments;• Development of marketing strategies (ATL y BTL), SEM, Mobile marketing,Social Media and email marketing campaigns for the company and its clients;• Development of Forecasts, P&L, budget controls, and monthly billing;• Development of new methodologies, processes, documentation, and workchronogram for both areas and for the company's campaigns/projects;• Relationship with clients, increasing loyalty and generating new business;• Support and make the interface with commercial and financial departments;• Development and Implementation of Job Descriptions;• Contract and negotiate with providers;• Timesheets, profitability, productivity, and project controls. Show less
  • Kubo Maestro
    Marketing And Digital Marketing Director
    Kubo Maestro Jun 2015 - Jul 2016
    Ciudad De México Y Alrededores, México
    • Participation on administrative decisions of the company;• Direction of the Digital marketing and Operation departments;• Development of marketing strategies (ATL y BTL), SEM, Mobile marketing,Social Media and email-marketing campaigns;• Digital campaign to sell FOVISSSTE's mortgage credits and to sell housesduring their annual raffle, increasing the weekly database with 30,000 newusers, and achieving 11,000 interested calls on company's Call Center;• Increase to… Show more • Participation on administrative decisions of the company;• Direction of the Digital marketing and Operation departments;• Development of marketing strategies (ATL y BTL), SEM, Mobile marketing,Social Media and email-marketing campaigns;• Digital campaign to sell FOVISSSTE's mortgage credits and to sell housesduring their annual raffle, increasing the weekly database with 30,000 newusers, and achieving 11,000 interested calls on company's Call Center;• Increase to 100% the e-mail marketing openings;• Interface to close strategic partnerships with Real State companies (Ara,Vinte, Ruba, Sadasi and Misión Obispado), government entities (ISSTE andPolícia de CDMX) and financial companies (Santander and RP SOFOM);• Development of Forecasts, P&L, budget controls and monthly billing;• Development of new methodologies, processes, documentation and workchronogram for both areas and for company's campaigns/projects;• Relationship with clients, increasing the loyalty and generating new business;• Support and make interface with commercial and financial departments;• Development and Implementation of Job Descriptions;• Contract and negotiate with providers;• Time sheets, profitability, productivity and project controls. Show less
  • Mirum Media Group
    Account And Operations Digital Director
    Mirum Media Group Jan 2014 - May 2015
    México
    • Account and Operations Director to Telcel and Claro Música;• Direction of operations and multi-disciplinary teams with 25 people including, Project Managers, Accounts, Media (Planners, Trafikkers, SEM, Tag Manager), Creation, Action Script, Social Media and billing;• Direction of sites, digital campaigns and digital marketing strategies to: Display, SEM, Mobile marketing, social media, leads and e-mail marketing;• Increase on 16% the annual contract;• Achieve 100% of, at least… Show more • Account and Operations Director to Telcel and Claro Música;• Direction of operations and multi-disciplinary teams with 25 people including, Project Managers, Accounts, Media (Planners, Trafikkers, SEM, Tag Manager), Creation, Action Script, Social Media and billing;• Direction of sites, digital campaigns and digital marketing strategies to: Display, SEM, Mobile marketing, social media, leads and e-mail marketing;• Increase on 16% the annual contract;• Achieve 100% of, at least 3 of the new KPI's created to Telce's campaigns;• Create specifics KPI's to Telcel, based on its history campaigns, and using higher numbers than its industry;• Administrative account decision-making;• Development of Forecasts, P&L, budget controls and monthly billing;• Development of new methodologies, processes, documentation and work chronogram for both areas and for company's campaigns/projects to big companies; • Create relationship with the clients increasing the loyalty and the sales;• Time sheets, profitability, productivity and project controls;• Support and make interface with commercial and financial departments;• Development and implementation of Job Descriptions.• Analyzing, brief, negotiating and hiring national and international suppliers (media, publicity agencies, graphics, press and events companies, souvenirs; visual communication, photographers...). Show less
  • Elogia (Viko Group)
    Digital Client Services Director (Account And Operations)
    Elogia (Viko Group) May 2011 - Dec 2013
    São Paulo Area, Brazil
    • Participation on administrative decisions of the company; • Direction of operations, Client Services and multi-disciplinary teams with 10 people including, Accounts, Media Planners, SEM, Tag Manager, Creation, HTML, TI, Action Script, Social Media and billing;• Account direction for Groupalia, Privalia, Claire&Bruce, Liverpool, Palacio de Hierro, Si Delantal, Bancomer, Pedidos.com, UOL, Chocolates Garoto, City Shoes, Astrapool, Bebe Básico, Alfaias, Uncle, Use Huck, Sumatex, Tocom… Show more • Participation on administrative decisions of the company; • Direction of operations, Client Services and multi-disciplinary teams with 10 people including, Accounts, Media Planners, SEM, Tag Manager, Creation, HTML, TI, Action Script, Social Media and billing;• Account direction for Groupalia, Privalia, Claire&Bruce, Liverpool, Palacio de Hierro, Si Delantal, Bancomer, Pedidos.com, UOL, Chocolates Garoto, City Shoes, Astrapool, Bebe Básico, Alfaias, Uncle, Use Huck, Sumatex, Tocom, Pancron, Alphaprint and DaBee;• Direction of developing sites, e-commerce, digital campaigns,marketing strtegies (ATL y BTL) and digital marketing strategies to: Display, SEM, Mobile marketing, social media, leads and e-mail marketing;• Development of Forecasts, P&L, budget controls and monthly billing;• Development of new methodologies, processes, documentation and work chronogram for both areas and for company's campaigns/projects to big companies; • Create relationship with the clients increasing the loyalty and the sales;• Time sheets, profitability, productivity and project controls;• Support and make interface with commercial and financial departments;• Development and implementation of Job Descriptions.• Analyzing, brief, negotiating and hiring national and international suppliers (media, publicity agencies, graphics, press and events companies, souvenirs; visual communication, photographers...). Show less
  • Sapient Nitro + Ithink
    Digital Operations Director
    Sapient Nitro + Ithink Jun 2010 - Apr 2011
    São Paulo E Região, Brasil
    • Operational direction for developing sites, hotsites, apps, e-commerces, digital campaigns and digital marketing strategies to: Vivo (Telefónica Mobile), Johnson&Johnson, Santander, Mondelez (Philadelphia and Clight), AMBEV (SKOL), Diageo, Grupo Pão de Açúcar, Banco Bradesco and Alpargatas (Mizuno);• Direction of operations and multi-disciplinary teams with 70 people including, operation managers, PMOs, IT, user experience, HTML, advertising, quality assurance and resource managers;•… Show more • Operational direction for developing sites, hotsites, apps, e-commerces, digital campaigns and digital marketing strategies to: Vivo (Telefónica Mobile), Johnson&Johnson, Santander, Mondelez (Philadelphia and Clight), AMBEV (SKOL), Diageo, Grupo Pão de Açúcar, Banco Bradesco and Alpargatas (Mizuno);• Direction of operations and multi-disciplinary teams with 70 people including, operation managers, PMOs, IT, user experience, HTML, advertising, quality assurance and resource managers;• Development of Forecasts, P&L, budget controls and monthly billing;• Development of new methodologies, processes, documentation and work chronogram for both areas and for company's campaigns/projects to big companies; • Create relationship with the clients increasing the loyalty and the sales;• Time sheets, profitability, productivity and project controls;• Support and make interface with commercial and financial departments;• Development and implementation of Job Descriptions.• Analyzing, brief, negotiating and hiring national and international suppliers (media, publicity agencies, graphics, press and events companies, souvenirs; visual communication, photographers...). Show less
  • Tv1.Com
    Digital Operations General Manager
    Tv1.Com Jun 2009 - Jun 2010
    São Paulo E Região, Brasil
    • Operational direction for developing sites, hotsites, apps, e-commerces, digital campaigns,marketing strategies (ATL y BTL) and digital marketing strategies to: Microsoft; Honda; AMBEV (Guaraná Antarctica); VW, Honda; SEMP Toshiba, Abbot, Odebrecht, SECOM, Banco Caixa Econômica Federal, Cyrela, TAM, Grupo Pão de Açúcar, ESPM, Boticário, BrasilPrev and Banco do Brasil;• Direction of operations and multi-disciplinary teams with 150 people including, department managers, PMOs, Creation, IT… Show more • Operational direction for developing sites, hotsites, apps, e-commerces, digital campaigns,marketing strategies (ATL y BTL) and digital marketing strategies to: Microsoft; Honda; AMBEV (Guaraná Antarctica); VW, Honda; SEMP Toshiba, Abbot, Odebrecht, SECOM, Banco Caixa Econômica Federal, Cyrela, TAM, Grupo Pão de Açúcar, ESPM, Boticário, BrasilPrev and Banco do Brasil;• Direction of operations and multi-disciplinary teams with 150 people including, department managers, PMOs, Creation, IT, user experience, HTML, advertising, quality assurance, business analysts and resource managers;• Development of Forecasts, P&L, budget controls and monthly billing;• Development of new methodologies, processes, documentation and work chronogram for both areas and for company's campaigns/projects to big companies; • Create relationship with the clients increasing the loyalty and the sales;• Time sheets, profitability, productivity and project controls;• Support and make interface with commercial and financial departments;• Development and implementation of Job Descriptions.• Analyzing, brief, negotiating and hiring national and international suppliers (media, publicity agencies, graphics, press and events companies, souvenirs; visual communication, photographers...). Show less
  • Ag2 Nurun
    Digital Pmo Manager (Project And Services)
    Ag2 Nurun Mar 2007 - May 2009
    São Paulo E Região, Brasil
    • PMO's management for developing sites, hotsites, apps, e-commerces, digital campaigns, marketing strategies (ATL and BTL) and digital marketing strategies to: GM, C&A, Embraer, Bunge, Banco Bradesco, Banco Santander, Banco PanAmericano, Banco Ibi, Azaleia, Gupo Martins (B2B), Paquetá Calçados and Hospital Moinhos de Vento;• Direction of operations and multi-disciplinary teams with 15 people including, on-going accounts, projects and business analysts;• Increase on 50% the on-going… Show more • PMO's management for developing sites, hotsites, apps, e-commerces, digital campaigns, marketing strategies (ATL and BTL) and digital marketing strategies to: GM, C&A, Embraer, Bunge, Banco Bradesco, Banco Santander, Banco PanAmericano, Banco Ibi, Azaleia, Gupo Martins (B2B), Paquetá Calçados and Hospital Moinhos de Vento;• Direction of operations and multi-disciplinary teams with 15 people including, on-going accounts, projects and business analysts;• Increase on 50% the on-going office annual billing;• Increase on 50% the C&A's annual contract;• Management, hiring and mentoring for on-going and project teams;• Implement new methodology based on SCRUM;• Implement new multi-disciplinary cell model to work with strategic clients;• Budget and monthly billing control; • Development of new methodologies, processes, documentation and work chronogram for both areas and for company's campaigns/projects to big companies; • Create relationship with the clients increasing the loyalty and the sales;• Time sheets, profitability, productivity and project controls;• Support and make interface with commercial and financial departments;• Development and implementation of Job Descriptions and Career and Salary Plan;• Analyzing, brief, negotiating and hiring national and international suppliers (media, publicity agencies, graphics, press and events companies, souvenirs; visual communication, photographers...). Show less
  • Dhl Express
    Senior Project Manager
    Dhl Express May 2005 - Sep 2006
    São Paulo E Região, Brasil
    • Development of transportation and logistics projects, pricing strategies, implementation and account management for: Cargraphics (Bidding - 61% profitability), HP Desktops (23% profitability), Motorola (23% profitability), Electrolux do Brasil (Regional Bidding), Xerox Com & IND LTDA (45% profitability), Cia de Seguros Aliança (39% profitability), Computeasy (35% profitability), Gerdau (12% profitability) and Cit Brasil Arrendamentos Mercantil (10% profitability);• Management of… Show more • Development of transportation and logistics projects, pricing strategies, implementation and account management for: Cargraphics (Bidding - 61% profitability), HP Desktops (23% profitability), Motorola (23% profitability), Electrolux do Brasil (Regional Bidding), Xerox Com & IND LTDA (45% profitability), Cia de Seguros Aliança (39% profitability), Computeasy (35% profitability), Gerdau (12% profitability) and Cit Brasil Arrendamentos Mercantil (10% profitability);• Management of multidisciplinary teams;• Development of new documentation and work chronograms;• Interface with all company areas to find customer solutions;• Support and make interface with commercial department;• Creation of financial goals and control contracts profitability;• Design on-line performance tool for DHL and develop detailed BRS document to be used by DHL’s IT develop it;• Part of the team that created the DHL technical and commercial proposal;• Travel to Brazil’s south states to do strategic and consultant sales training to DHL sales force;• Visits on Brazil’s south states clients converting 50% of them um commercial opportunities and 33% in new business;• Training development for Motorola's Technical Assistance Show less
  • Esl Pro Systems
    Brazil And Latin America Marketing And Communication Manager
    Esl Pro Systems Nov 2002 - Apr 2005
    Vancouver E Região, Canadá
    • Management of multidisciplinary teams;• Development of new documentation and work chronograms;• Product management, creation of strategic and communication plans to launch new products; • Creation, graphic production and monitoring of advertising and promotional campaigns, point of sale materials, packs and graphic materials;• Development, management and maintenance of web projects;• Latin American database design, relationship marketing and customer loyalty to companies… Show more • Management of multidisciplinary teams;• Development of new documentation and work chronograms;• Product management, creation of strategic and communication plans to launch new products; • Creation, graphic production and monitoring of advertising and promotional campaigns, point of sale materials, packs and graphic materials;• Development, management and maintenance of web projects;• Latin American database design, relationship marketing and customer loyalty to companies as: ESL Pro Systems, Esl-Pro, free-English, free-TOEIC and free-TOEFL and their products, increasing sales in 30% for this segment;• Strategic partnerships with Canadian school, ILSC, to develop customized products and to tourism advertisement. Show less
  • Hubert Assessoria Imobiliaria
    Marketing Coordinator (Freelancer Consultant)
    Hubert Assessoria Imobiliaria Nov 2001 - Mar 2002
    São Paulo E Região, Brasil
    • Management; hiring and training of multidisciplinary teams;• Development of strategic and communication plan for products and brand;• Development trainings to: Call Center Pllus; Condominiums’ Janitors and Managers for Hubert Real State;• Coordination of Marketing, Marketing Plan and Communication department;• Development of endomarketing event;• Coordination and creation of communication activities;• Creation, graphic production and monitoring of advertising and… Show more • Management; hiring and training of multidisciplinary teams;• Development of strategic and communication plan for products and brand;• Development trainings to: Call Center Pllus; Condominiums’ Janitors and Managers for Hubert Real State;• Coordination of Marketing, Marketing Plan and Communication department;• Development of endomarketing event;• Coordination and creation of communication activities;• Creation, graphic production and monitoring of advertising and promotional campaigns, point of sale materials, packs and graphic materials• Budget Control;• Wide experience in analysis, briefing, negotiate with international and national resellers , partnerships and hiring suppliers (media, advertising agencies, print houses, press agency, events planners, gifts, visual communication, call centers, photographers…). Show less
  • Totem Representacoes E Sistemas S/C Ltda
    Web Project Manager, Web Consultant And Account Manager
    Totem Representacoes E Sistemas S/C Ltda Jul 2000 - Oct 2001
    São Paulo E Região, Brasil
    • Multidisciplinary team management; • Development and control work chronograms; • Interface with all company areas to find viable solutions; • Support and make interface with commercial department;• Project management, team coordination and development marketing strategies to: ESPM, SONYTV, FAAP, AAAFAAP, Cameranight, Senac, AXN, Tilibra, Revista Imprensa, Nissho Iwai, Cavalo Lusitano e TUCCA.
  • Questex Media Group
    Comunication Supervisor
    Questex Media Group Feb 2000 - Jul 2000
    São Paulo E Região, Brasil
    • Management; hiring and training of multidisciplinary teams;• Development of new documentation and work chronograms;• Creation, graphic production and monitoring of advertising and promotional campaigns, point of sale materials, packs and graphic materials;• Creative Coordination and commercial relations selling merchandise to companies and organization for the following firms: Telexpo (the biggest Telecom Fair in Latin America and 3rd in all over the world); Call Center & CRM… Show more • Management; hiring and training of multidisciplinary teams;• Development of new documentation and work chronograms;• Creation, graphic production and monitoring of advertising and promotional campaigns, point of sale materials, packs and graphic materials;• Creative Coordination and commercial relations selling merchandise to companies and organization for the following firms: Telexpo (the biggest Telecom Fair in Latin America and 3rd in all over the world); Call Center & CRM Solutions Conference and Exposition; Telexpo Wireless;• Wide experience in analysis, briefing, negotiate with international and national resellers , partnerships and hiring suppliers (media, advertising agencies, print houses, press agency, events planners, gifts, visual communication, call centers, photographers…). Show less

Homero S. Mônaco F Marketing, Digital Marketing, Strategy Skills

Digital Marketing E Commerce Digital Strategy Sem Social Media Marketing Email Marketing Online Advertising Advertising User Experience Cooperative Marketing Strategy Web Analytics Mobile Marketing Marketing Digital Google Adwords Google Analytics Online Marketing Business Strategy Operations Management Marketing Web Marketing Estrategia Digital Social Media Digital Media Scrum Customer Service Media Planning Marketing Communications Pmo Project Management Direct Marketing Mercadotecnia En Medios Sociales Information Architecture Marketing Management Creative Strategy Publicidad En Internet Pmi Account Management Seo Board Of Director Experience Marketing4ecommerce Estrategia De Mercadotecnia Publicidad Marketing En Internet Liderazgo De Equipos Multidisciplinarios

Homero S. Mônaco F Marketing, Digital Marketing, Strategy Education Details

  • Fgv - Fundação Getúlio Vargas
    Fgv - Fundação Getúlio Vargas
    In Business Administration
  • Faap - Fundação Armando Alvares Penteado
    Faap - Fundação Armando Alvares Penteado
    Marketing And Advertising

Frequently Asked Questions about Homero S. Mônaco F Marketing, Digital Marketing, Strategy

What company does Homero S. Mônaco F Marketing, Digital Marketing, Strategy work for?

Homero S. Mônaco F Marketing, Digital Marketing, Strategy works for Bee One

What is Homero S. Mônaco F Marketing, Digital Marketing, Strategy's role at the current company?

Homero S. Mônaco F Marketing, Digital Marketing, Strategy's current role is Head of Digital Strategy.

What is Homero S. Mônaco F Marketing, Digital Marketing, Strategy's email address?

Homero S. Mônaco F Marketing, Digital Marketing, Strategy's email address is ho****@****ail.com

What schools did Homero S. Mônaco F Marketing, Digital Marketing, Strategy attend?

Homero S. Mônaco F Marketing, Digital Marketing, Strategy attended Fgv - Fundação Getúlio Vargas, Faap - Fundação Armando Alvares Penteado.

What skills is Homero S. Mônaco F Marketing, Digital Marketing, Strategy known for?

Homero S. Mônaco F Marketing, Digital Marketing, Strategy has skills like Digital Marketing, E Commerce, Digital Strategy, Sem, Social Media Marketing, Email Marketing, Online Advertising, Advertising, User Experience, Cooperative, Marketing Strategy, Web Analytics.

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