Honey Kumar Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

-Content creation and execution for brand social media platforms.-Crafting industry specific mailers for clients and internal employee engagement initiatives. Part of a team that handles the entire marketing(offline and online) for the entire AMEA region. Collaborate & manage designers, internal and external teams and industry experts to produce content.-Vendor sourcing and management for AMEA and India region.-A key member of community strengthening, awareness initiatives &… Show more -Content creation and execution for brand social media platforms.-Crafting industry specific mailers for clients and internal employee engagement initiatives. Part of a team that handles the entire marketing(offline and online) for the entire AMEA region. Collaborate & manage designers, internal and external teams and industry experts to produce content.-Vendor sourcing and management for AMEA and India region.-A key member of community strengthening, awareness initiatives & events.-Quarterly reporting to review the effectiveness and efficiency of planned marketing activities curated to increase productivity towards building brand.-Work with internal teams to craft a marketing plan focused on achieving excellence in brand planning and execution.-Responsible for the 3rd party agency relationship to ensure best-in-class execution of brand plans. Show less

Dubai

• Integral part of the Marketing team spearheaded by the CEO.• Launched the FIRST EVER VIP loyalty shopping card for Electronics shoppers in the UAE. Planned multi-channel ATL, BTL & Social Media marketing campaigns that propelled sales in the said segment to 40%.• Managed the Brand’s Media Buying & Planning for Print, Broadcast Media ,Social and Digital Media. Set up Media KPIs for the agency to increase efficiency. • Managed the Apple brand account for Seasonal & Tactical… Show more • Integral part of the Marketing team spearheaded by the CEO.• Launched the FIRST EVER VIP loyalty shopping card for Electronics shoppers in the UAE. Planned multi-channel ATL, BTL & Social Media marketing campaigns that propelled sales in the said segment to 40%.• Managed the Brand’s Media Buying & Planning for Print, Broadcast Media ,Social and Digital Media. Set up Media KPIs for the agency to increase efficiency. • Managed the Apple brand account for Seasonal & Tactical Marketing Campaigns in print, social, in-store merchandising & activities and outdoor media. • Managed the brand’s Public & Media relations. Worked directly with the CEO & the PR Agency to increase brand visibility, garner positive publicity, crisis management, special campaign interviews and quotes & maintain a healthy PR Value. • Designed, developed content & proof read copy for Media Releases, Social Media and online posts, Print and Radio Adverts & In-store marketing material. • Drove comprehensive corporate tie-ups with Banks & financial institutions for marketing campaigns & footfall generation BTL Activities. • Launched a 360” marketing and brand campaign and infused a unique approach of thinking for the Brand. (References can be published). • Initiated the brand’s journey on Social Media. Spearheaded social media organic & Digital campaigns on Facebook, Instagram & YouTube. • Launched ON-THE-FLOOR customer retention programs by the launch of the “VIP Customer giveaway,” program. • Managed the brand’s customer loyalty program “Shukran” and driving tactical campaigns to increase sales and members, both for local and other middle eastern markets. • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 5% under-budget (without compromising business growth goals). Show less

Dubai, United Arab Emirates

Supported the Programming Department as a part of content development & Marketing teams, wherein the key responsibilities included:• Scripting client advertisements and event/client/show Promos & assisting in content development.• Coordinating between the sales and programming department for client briefs and client communication. • Providing voice-overs for various in-house and client advertisements/show and event promos. • Content Development for product/event/show promotions… Show more Supported the Programming Department as a part of content development & Marketing teams, wherein the key responsibilities included:• Scripting client advertisements and event/client/show Promos & assisting in content development.• Coordinating between the sales and programming department for client briefs and client communication. • Providing voice-overs for various in-house and client advertisements/show and event promos. • Content Development for product/event/show promotions RJ Liners or RJ Mentions & ensuring they go on air as per schedule• Team Ideations on Client contests/road shows /client events with the programming team and sales head.• Coordinating with the traffic department in terms of client ad schedules, correct ad delivery & Part of the organising team for various successful events such as the BurJuman Million Dirham Note Campaign, Gulzar and Jagjit Singh Concert 2011, Bryan Adams Live in Dubai, Armin Van Buren Live in Dubai and many more. Show less

- Devising marketing strategies, action plans and achieve forecast figures. - Make 'concept' pitches to corporate clients, Advertising & PR Analyzing brand-specific problems/opportunities. Client Servicing & managing a network of clients.- Working with project team for seamless delivery. Channelising & motivating the creative team.

· Remained in direct contact with all the suppliers and Customers of the Business. · Assisted in the daily operations of the business, ranging from organizing product deliveries to crosschecking each outgoing item. · Preparing invoices and cheques for customers & self. · Assisted in the collection of payments by personally going to the customer. · Ensuring smooth running of the business.

· Develop a strong client base of companies through telemarketing, advertising and promotion strategies. · Maintain relationships with hiring managers of different companies to stay abreast of current and future hiring and business needs. · Contact applicants to inform them of employment possibilities, consideration, and selection. · Sourcing and screening of CV's of potential candidates.· Short listing candidates according to the job profile provided by the clients and creating… Show more · Develop a strong client base of companies through telemarketing, advertising and promotion strategies. · Maintain relationships with hiring managers of different companies to stay abreast of current and future hiring and business needs. · Contact applicants to inform them of employment possibilities, consideration, and selection. · Sourcing and screening of CV's of potential candidates.· Short listing candidates according to the job profile provided by the clients and creating a perfect match between the client and the candidate.· Interview applicants to obtain information on work history, training, education, and job skills. Show less

Worked as an advertising executive in the marketing department.§2 Job profile included meeting new clients and space selling for various sections of the main paper & achieving monthly-targeted sales§3 Coordinating with clients for advertising details & their other clarifications

WAS SELECTED TO REPRESENT MY COLLEGE AS A NOKIA STUDENT BRAND MANAGER.§ Responsibilities included- conducting marketing and promotional activities to launch and market new product services of Nokia in my campus.§ Making strategies so as to improve the brand image of Nokia in the eyes of the youth, i.e. by organizing events like Nokia bounce beach parties, pre-concert promotions in the campus.

Mjmc, Masters Of Journalism And Mass Communication

B.Sc, Bachelors Of Science In Travel And Tourism Management