Key Responsibilities:Strategic Planning: Develop and execute comprehensive marketing and sales strategies to achieve business objectives and drive revenue growth.Market Research: Conduct in-depth market research to identify trends, opportunities, and competitive landscapes within the online food delivery industry.Merchant Acquisition: Lead the team to sign up merchants in the UK and Ireland, personally onboarding over 2,000 merchants to the All Eat platform.Client Management: Maintain and strengthen existing client relationships while actively exploring and expanding into new customer markets, focusing on both restaurants and food consumers.Relationship Building: Establish and nurture productive relationships with key personnel in restaurants and takeaways to ensure customer satisfaction and loyalty.Feedback Analysis: Evaluate feedback from both restaurants and customers regarding app functionality, food quality, packaging, and pricing. Generate detailed reports and recommend improvements to enhance marketing and sales strategies.Sales Analysis: Analyze sales data, prepare proposals for marketing campaigns, and develop promotional activities to drive engagement and sales growth.Team Leadership: Lead and mentor the marketing team to create compelling content for restaurants and takeaways on platforms such as Google, Facebook, TripAdvisor, and Yelp.Collaboration with HR: Work closely with the HR team to recruit, train, and provide ongoing development opportunities for marketing and sales assistants.Competitor Analysis: Conduct routine research and analysis on competitors to identify strengths, weaknesses, and potential opportunities for differentiation.

Worked at Gaggenau, the top luxury brand of B/S/H. I was a marketing specialist in the beginning and become an assistant showroom manager later. This working experience in German company has cultivated my focus and rigor in the work.Training: Facilitate and deliver internal and external training programs to sales teams, agencies, advertisers, etc. Modalities may include in-person seminars, web-based sessions, etc.Marketing: organize weekly marketing events (Gaggenau's Friday) and build a good relationship with VIP customers.Team Management: Lead showroom team in identifying trends and key insights to drive impact to team goals, including user experience, and operational efficiency.

IRU is the world's road transport organization base on Geneva, an NGO belong to the UN. The main responsibilities of my IRU period were promoting the TIR project to Chinese Gov.Administration: Deliver high quality general administrative support including those of a sensitive and confidential nature to all internal and external stakeholdersTIR Project: Facilitated the Chinese government's participation in Transports Internationaux Routiers. Coordinated and mediated between the Chinese government PR and International Road Transport.PR Responsible for contacting the International Road Transport Union, the Department of Foreign Affairs and the General Administration of Customs.