Julia H. Email & Phone Number

Montreal, QC, CA

Montreal, Quebec, Canada

• Developed and scaled a B2B marketing measurement framework within Salesforce, providing revenue attribution of marketing efforts within the Sales pipeline.
• Managing the global B2B marketing team to oversee all aspects of lead generation through content, partnerships, and paid opportunities to hit revenue targets.

Managing a team of marketers in NA and APAC to drive meaningful business value by executing strategic initiatives that increase B2B lead generation through content marketing, demand generation, and email marketing.

Montreal, Quebec, Canada

• Playing a dual role in spearheading Mistplay's B2B products through brand development, product marketing, and sales enablement, while strengthening the identity of Mistplay’s current B2C product through digital.
• Developed, executed, and reported on a content roadmap for 2022.
• Created an editorial calendar to support the inbound lead generation of clients.
• Plan and publish organic content across social media, email, and other digital marketing channels to actively engage our user base of gamers.
• Write, proofread, and edit a wide range of company marketing materials while ensuring a unified tone of voice and alignment with the target audience.
• Oversee additional marketing & communication projects in collaboration with other teams.

• Responsible for the online growth and branding of Guiker. I manage a team to generate leads, grow organic search, implement SEO best practices and expand our social media presence.
• Produce the marketing roadmap and create the OKR's for each quarter.
• Create paid campaigns around new product launches and services.
• Creation and management of the content + social media calendar
• Delegate content creation (video and blog) to team members
• Work with the product/engineering team to implement technical SEO strategies for the new website.

Montreal, Canada Area

• I worked with multiple teams across multiple cities to create a variety of content (text and video) that helped grow brand presence and generate leads for the mobile app division.
• Produced the marketing roadmap and content strategy for the mobile app division
• Creation and management of the marketing calendar
• Built the content creation framework to streamline project responsibilities and ensured content was in the pipeline
• Developed product marketing material for product launches and product improvements. (4 product video launches)
• Wrote and edited sales enablement material - case studies, client success stories, sales decks, newsletters, and product feature sheets.

Montreal, Canada Area

• Responsible for the road map and creative direction for multiple brands on social media: Twitter, Facebook, Instagram. (Over 10 million impressions a month per brand.)
• Created and managed the social media calendar for content creation, promotion and to maintain visibility of multiple projects among coordinators. (Most popular video created gained 200,000+ views with over 1 million.
• Wrote SEO-optimized copy for product descriptions, marketing campaigns and PR.
• Collaborated with product and production teams to produce and script write product marketing videos.
• Developed analytical tools to track marketing campaign results and ROI against monthly, and yearly goals.
• Monitored consumer feedback and usage to predict trends and when to release campaigns.

Montreal, Canada Area

• Executed the social media calendar to drive growth for three brands.
• Stayed on top of industry trends to ensure content pushed was relevant to consumers.
• Pitched and executed ideas for marketing projects and videos.
• Gathered and analyzed data for monthly reports.
• Managed influencers and collaborators to ensure on-brand exposure.

Montreal, Canada Area

Montreal, Canada Area

Quebec, Canada

Diploma, Communications & Public Relations

Bachelor Of Arts (B.A.), English Literature And History

Activities and Societies: AIESEC Concordia, Volunteer for Concordia Student Union Graduated with a double major in English Literature and.

Dec, Arts And Culture

Activities and Societies: Health Promotion Graduated in Arts and Culture in 2009. Health Promotion Coordinator and activist.