Hongkoo Sohn Email & Phone Number

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Led Account Executive team campaign part in charge of Global Marketing Office of Samsung Electronics client. Spearheaded the development and execution of global promotional campaigns for Samsung.com. Led cross-functional teams collaborations in market research, strategy, creative development including marketing assets, and data analysis as AE lead. Successfully managed projects ranging from social impact campaigns to gaming marketing events for Samsung Electronics. • Annual Seasonal campaign: Mother’s Day, Back To School, #youmake, Solve for tomorrow, Black Friday & Holiday - Led marketing assets production via cross-functional teams management across Data marketing, Planning & Production. - Conducted major global market research with the data marketing team. - Developed strategies and campaign messages for each campaign based on market research data. - Planned and produced creative assets (static & video) for distribution to global branch offices. - Created & distributed playbooks to ensure consistent campaign execution and brand governance across all markets. - Monitored sales data and analyzed performance of marketing campaigns within strategic marketplaces.

대한민국 서울

Managed and executed digital marketing campaigns for Samsung Electronics Korea. Planned and managed from initial ideation to event page/content creation, campaign operation, media operation financial management and final reporting based on KPIs. Led Samsung Home Appliances campaign unit. Also worked with client such as Dongsur F&B, Blizard Korea, Nexon. Led the planning and production of Kanu Paddle mobile app and Maxim my Point app for Dongsur F&B and supervised the operation of the platform. Worked with gaming brands such as Blizard and Nexon. Managed the operation of Blizard Korea's website and participated in the launch campaign of Diablo4. Dongsur Kanu Paddle App (2021-2023) Dongsur Maxim My Point App (2023) Blizard Korea digital Platform Operation (2023) Nexon FIFA online4 Pop up Store Offside (2023) Galaxy Note10 (mobile) digital campaign for Samsung electronics Korea (2019) • Galaxy Note10 ‘Tenwhajum” - Promote key PODs through hip & trendy goods collaboration to appeal to young millennials • Galaxy Note10 CDM (Consumer Data Marketing) campaign with influencers - 48 contents creation for personalized message • Galaxy ‘Film Festa’ campaign, a digital short film festival campaign for Galaxy Note10 users - media planning & operation Led Grande AI (dryer) digital campaign (2019, 2020) • Grande AI social campaign with influencers - holistic social marketing with YouTuber, Power Instagramers & bloggers • Grandes Home story campaign for actual purchasers Led Bespoke (refrigerator) online campaign (2020) • ‘My Bespoke Code’ Launching - Promoted uniqueness of Bespoke by creating unique code for consumer’s own styles • ‘My Bespoke Boutique’ - Developed storybook of user’s pattern to promote AI function to purchasers

대한민국 서울

-Led contents development for show content (opening, closing, performance), product unveil & design film, keynote speech for various renowned global events such as Samsung Unpacked (global launching event for mobile), CES, IFA, MWC & Samsung Developers Conference.-Planning and managing the project by co-working with local and global(US and Rusia) studios.-Led worldwide unveiling film creation for Galaxy S8/S9/S10, Galaxy Note 7/8/9 Galaxy A7/A9 Galaxy watch, Galaxy buds, etc on Samsung Unpacked event-Led CES, MWC keynote speech video contents creation for Samsung electronics in 2015~2016

대한민국 서울

- Directed & produced weekly/bi-weekly contents to broadcast for Samsung internal TV channel.-Planned and designed various new content styles such as documentary, news, reality shows & won Grand Prix for Best Documentary for Samsung Broadcasting Center Award (2012)