+ Annual marketing strategy planning, budgeting and implementation to help the business achieve its goals+ Performance marketing: x2 lead generation ratio in one year+ Content marketing: enhance SEO ranking of all digital assets (website, mobile app, social media), x2 organic traffic value (Ahrefs) in 6 months+ Customer relationship management: CRM system set-up, implementation and management (HubSpot)+ Branding: responsible for the branding and positioning of the company's products in EU market+ Team management: lead and motivate a full time marketing team of three and wider freelancers

+ E-commerce solution implementation and infrastructure establishment (Website, Amazon Shop, Tracking Systems, Content, etc.) + Project manager of HubSpot implementation and digitalization for the commercial function of the company (Sales - Marketing - CS).+ Social Ad campaign manager and performance marketing manager (ROMI 400% Black Friday Campaign 2019)+ Data analysis and reporting on marketing performance for the board of directors+ Coaching colleagues on digitalization and systemization

First Marketing Officer in the company. Experience in Influencer marketing (influencer research & relationship management). Focus on Influencer marketing, SaaS marketing, and digital B2B marketing Responsibilities:Content marketing strategy planning & implementationDigital marketing technology management & implementation, including: + SEO optimization (Google Analytics Suite, Ahrefs, Google Search Console) + Social Media Ads (LinkedIn Ads, Facebook Ads) + Website building and page renovation (www.influencerdb.net & www.influencerdb.net/blog) + Marketing automation & process management (Hubspot, Autopilot, Trello, UserLane)Lead generation strategy identification and implementation, including: + Planning and implementing digital lead generation activities (Webinar, Newsletter, Social media) + Creating and managing digital customer journey of the company + Tracking results and optimizing strategyPR planning & implementation, including: + Projects: Automotive Brands on Instagram, US Sports League on Instagram + Content creation (Infographics, PR articles, Blogposts) + Media kit preparation

Tasks:Creating and publishing content on social media channels (Instagram, Facebook, Twitter, Pinterest)Strategy planning and managing Pinterest channel of Schwarzkopf Professional (global)Assisting digital manager and brand manager on specific digital marketing projects (data analysis and report, competitor analysis, opportunity finding and ideation, etc.)Supporting the team on operational tasks (workshop organization, key influencer screening, presentation, etc.)

Tasks:Researching and designing strategic marketing framework for BASFDeveloping digital marketing tools and processes for B2B companies, especially for BASF Supporting the implementation of IT tools in order to achieve excellence in lead nurturing and content creation for BASF’s business unitsFocus topics: Digital Marketing and Content Marketing

Task:Developing marketing coaching concept, tools and methodologies which are specific to BASF business unitsCollaborating with BASF team members and external partners in workshop preparation, coaching documentation and presentationBrainstorming the strategic requirement and maintaining the excellence in each BASF’s marketing coaching offerFocus topics: Solution Marketing, Brand Management, Value Chain Marketing, Value Proposition & Communication

Tasks:Creating and editing eSports content on the company’s media portal (written in both English and Vietnamese)Social media marketing (Facebook and Twitter manager)Content management system administrator (WordPress and Joomla) Interviewing players and reporting about national as well as worldwide eSports movementWebsites: http://thethaodientu.vn; http://lienminh360.vn/

Writing contents for e-commerce Cdiscount.Especially in Technology and Gaming gears products.Warehouse manipulation.Website: http://www.cdiscount.vn/

Tasks:Writing PR articles and materials (press release)Social network clipping report (Facebook and local forums) Document translation (English and Vietnamese)Event organizing (press conference, promotional events)

Deputy Head of Communication - FTU Students' UnionWriting articles, editing and managing website, listing and organizing eventsWebsite: www.ftunews.com

Building up the SIFE’s image in students mindDeveloping the communication of SIFE FTU HCM teamContributing for SifezineSupporting the party "Rendezvous" by SIFE FTU HCM

Write and edit articles of forum members allowing Harmonica4u meet its objectives.Post training videos (How to play Harmonica).