- Optimize website and landing page for higher conversion.- Develop SEO marketing strategy by analyzing topic cluster attractiveness and competitive strength.- Create SEO and social media content across different stages of buyer journey.

Pnyx provides care management software tailored for Australian community healthcare providers, enabling them to efficiently deliver patient-centric care at scale. - Increased website's organic traffic by 10.3% every month by developing and executing a strategy focused on the content pillar and topic clusters.- Enhanced website engagement by 12% and reduced bounce rate by 13% through ongoing optimization.- Achieved over 50% increase in demo requests through the implementation of strategic segmentation, email campaign personalization, and lead scoring automation.- Developed workflows, deal pipelines, and automation that aided in the onboarding of 57 new clients and managing 95 demo requests in 10 months.

As a Digital Marketing Specialist for a streaming platform, I collaborate with cross-functional teams to develop, launch, and optimize our new product to drive user acquisition and revenue growth. Overall Achievements:- Increased total revenue, monthly active users and sign-up counts by 34%, 38%, and 22.8% monthly, respectively through collaborating with cross-functional teams to optimize the product.- Enhanced purchase transaction share for high-value product tiers by 15% among new customers and 67% among returning customers by optimizing the pricing strategies.- Collaborated with product managers, owners, and designers to develop 3 new features and execute over 60 product optimizations.- Provided comprehensive oversight to the management team on product growth trends via weekly and monthly reporting on key performance indicators and A/B test results.Media Buying Achievements:- Improved website account sign-ups by 163% and reduced cost per sign-up by 45% within 4 months through ad messaging, concepts, and designs A/B testing.- Collaborated with designers as a copywriter to develop a landing page, resulting in a 209% increase in conversion rate and a 74% reduction in cost per sign-up.Promotion Achievements:- Develop the promotion planning tool that is regularly used by the management team to plan the discount rate and determine the impact of each promotion on the revenue.- Boosted purchase transactions and conversion rates by 28% and 21%, respectively, by planning and executing Christmas and Boxing Day promotional events.

Clients io is an email marketing agency that helps M&A firms, and agencies generate leads through email marketing. - Developed email automation outreach campaigns to help business brokers and M&A firms generate up to 15 leads weekly.- Managed over 35 campaigns' performance, analyzed data, and improved underperforming ones' open rate by up to 25%.- Run over 949 A/B testing for 83 subject lines, monitored and tracked their performance.

- Researched, developed, planned, coordinated, executed, and monitored a content strategy on multiple marketing channels. - Managed social media accounts and website content. Facebook's content brought an average engagement rate of 2%, and a click-through rate of up to 2.87%, more than 200% higher than the industry average.- Implemented A/B testing for different creatives, call-to-action, and ad copy, and analyzed data for optimization.- Collaborated with the internal teams to create and update marketing materials following the brand guidelines.

- Generated leads through Facebook Ads - The best achievement: 542 leads (Tier 1 countries) with a cost per lead of $0.52.- Built a sales funnel, and wrote direct-response landing pages, sales pages, and checkout pages.- Developed direct-response email marketing campaigns to nurture and convert leads into customers.