Gospec Marketing is a team of marketing automation consultants addicted to setting the pipes and building sales to marketing (and marketing to sales) full loop solutions when and where you need it. We understand how fast marketing initiatives go, and any degree of delay created by responsibility shedding through layers of delegation is not tolerated here. Project requirements are never held hostage 2 minutes to midnight. Our mandate is to be your marketing automation platform logistics and operations support squad, to get you recognized for amazing lead generation projects, and to empower you with modular solutions that look beyond immediate tactical considerations.

Tailored setups in Eloqua, Pardot, and Marketo based on client marketing needs and future objectives. Audited data flows and data integration methods to ensure supporting processes prevented losing leads to poor data management processes. Developed contingency and action plans to mitigate and correct growing automation platform requirements.Rolled out regional demand generation and "ecosystem" campaigns to increase/build regional brand awareness.Further supported marketing automation projects with custom tailored reports to observe and evaluate specific KPI sets.

Facilitated strategic platform discussions and technical implementations. Foremost priorities rest in developing plans to progressively increase Eloqua platform alignment with client business priorities.Designed and implemented projects within the subject areas of lead flow management, lead scoring, lead growth reporting, and systems integration.

Led and developed a service line that evaluated client platform adoption maturity levels and mapped out subsequent Eloqua implementation action plans. This included field testing data through facilitating client facing interactions and discovering opportunities of improved process integration in Eloqua instances.Audited client Eloqua automation flows and formulated points of optimization in multiple areas including, but not limited to, nurturing mechanics, data set up / structure, CTA (Call to Action) design, lead routing, lead funnel process design, and sales/marketing integration.Priorities included empowering multiple departments with applied platform insight to increase value across multiple lines of services from product management to consultation services.Awarded an internal "Doing it Right" award for leading the development of Data Analyst projects.

Provided impromptu client facing technical support, training, and counsellingAssisted clients in defining process requirements and discovering alternative methods to simplify and optimize integrated product solutionsAwarded the “Doing it Right” award for providing distinctive client value critical for business retention

Initialized the planning, design, and implementation phases of an enterprise resource planning (ERP) class SaaS system to optimize operational processesLed the design of retail packaging, electronic newsletters, tradeshow, and product materials

Outlined opportunities to improve remote site collaboration workflows through mapping business requirements, work processes, and conducting feasibility studiesManaged vendor relationships through issuing RFIs (Request for Information) and preparing the foundations for a follow up RFP (Request for Proposal)

Led the design of a prototype music visualization for the Deaf and Hard of Hearing that defined the direction of the projectResearched methods to translate auditory information into equivalently meaningful visual cues