Hongwei Lee Email & Phone Number

Singapore

Singapore

Computer Vision/Pose Estimation: Running Gait Analysis - Overstriding ClassifierProposed a new feature for running apps to identify form errors for recreational runners.Achieved 75% accuracy and 100% Sensitivity.Natural Language Processing: Reducing subjectivity in ad copy creationCreated app to predict relevancy of ad copy to customers’ voice. Achieved 85% Accuracy and 86% Sensitivity.Regression Modelling and Analysis: HDB Price Prediction for Young FamiliesCreated app to predict HDB Resale Prices based on family-based factors to reduce subjectivity in price estimations.Achieved 86% R2 score.Data Analysis with Python: Singapore electricity consumption’s impact on climate changePerformed Data Analysis to assess energy required based on rising temperatures

Singapore

Represented the agency's team of creatives, tech and strategy to deliver and execute Samsung's S24 CRM launch in Singapore.Streamlined processes, workflows and communication between Samsung Singapore and the agency to ensure deployments are executed fast and accurate which led to conversions far exceeding other markets.

TednLuna LaunchPut together a social media launch plan for our new D2C e-Commerce baby apparel brand within 1.5 months of joining the companyWeavveHome Sleep CampaignGuided the creative team through an ideating process to launch a paid and organic social media campaign in 1.5 monthsDrove positive ROAS, reduced CPC and converted an all time high for the brand's 11.11 sale.

Singapore

Assisted strategy team in conceptualising key client's annual global brand positioning.Performed in-depth research and data analytics (qualitative and quantitative) across multiple sources.Synthesised consumer data for ideation and created a holistic global campaign ecosystem to engage key audiences.

Singapore

Serviced key accounts across creative communication developments. Developed strategic marketing directions for campaigns/brands to position themselves effectively to reach the right audience, with the right message.Assisted brands in mapping their customer journeys through multiple communication channels, leading to effective and tailored communications based on personas.

South West, Singapore

Brand Management Intern handling Singapore Airlines' account

North West, Singapore

Promoting and advertising Singaporean music to the masses, using creative strategies and tactics such as events and social media engagement to reach a large audience

Central Singapore

Carried out market research to enhance website content and wrote articles for the company's digital wing "the15thdistrict". Assisted in program and events organisation and execution such as Asia's Next Top Model and Singapore Coffee Fest.