Hongyang Chen Email & Phone Number

Shenzhen, Guangdong, China

Successfully acquired 20+ clients for business, managed 40+ apps, and handled the advertising placement needs of 100+ orders. Efficiently executed campaigns and regularly monitored advertising performance.Optimized advertising effectiveness by analyzing third-party and internal data, proactively providing solutions. Reduced overall customer churn rate from 60% to 30% and increased budget efficiency by approximately 20%.Established a Key Account (KA) client and critical issue resolution initiative, collaborating across teams in operations and product development. Regularly tracked progress and leveraged project outcomes for application in other industries/clients.Managed financial issues, conducted regular reconciliations, proactively identified potential financial risks, and collaborated with the finance team. Increased customer repayment rates by 15% and prevented bad debt of $100,000.

Shenzhen, Guangdong, China

Led research on the biopharmaceutical industry, analyzed the industry chain, collected data on key companies, and assessed market demand for products through customer surveys.Utilized data visualization techniques, including linear regression for industry background, heat maps for company distribution and scale, and pivot tables for potential opportunities.Integrated company product features and customer needs, conducting a comprehensive analysis of factors influencing the industry up and downstream, as well as the market environment. Independently presented the research report during a summer internship competition, securing the first position.

Shenzhen, Guangdong, China

Entered data， dealt with 1000+ lines of dirty data; audited to ensure data and methodologies were in place to meet new system's requirementsCollaborated with internal and external contacts to correct and resolve all performance, portfolio, and operational-related data issues in weekly team meetingsAnnotated 20 fund documents/day; provided training set to test effect of the modelDiscovered, collected, and drafted 20+ requirements and specifications to further enhance the new system's functionality,usability, and visibility, ensured new system rollout

Master Of Science - Ms, Business Analytics, 3.9

Bachelor'S Degree, Data Science, 3.1