Dave Mcmillan Email & Phone Number

Longview, Texas, United States

Longview, Tx, Us

Longview, Texas, United States

Senior Creative Manager overseeing the creative division for brands including Elite Electric Products, Ultimate Dock Products, and Boat Hoist USA.Direct digital and print marketing operations, encompassing social media management, e-commerce, graphic design, web design, and web development.Develop and maintain web applications utilizing Vue, Laravel, and WordPress (WooCommerce).Perform analytics and reporting on website performance, vendor expenditures, and advertising campaigns.Manage creative projects from inception to completion, ensuring alignment with strategic goals.Lead a team of 9 creative professionals, promoting collaboration and high performance.Achieved a 100% increase in annual sales revenue, growing from $10M to $20M through effective strategies, designs, and marketing initiatives.Spearheaded the rebranding of key product lines, resulting in increased brand visibility and customer engagement.Drove innovation in marketing content, utilizing video production, interactive media, and animation to enhance audience interaction.Established creative standards and processes to streamline project workflows and improve output quality.Managed cross-functional collaboration between creative, sales, and development teams to align brand vision and marketing strategies.Oversaw budget management for creative projects, optimizing spending while maximizing ROI.Conducted competitor analysis and market research to inform creative direction and stay ahead of industry trends.

Longview, Tx

Developed and maintained websites and web applications using Vue, Laravel, and WordPress.Enhanced website performance by improving page load speeds and optimizing user experience.Implemented SEO strategies to boost organic traffic and improve search engine rankings.Collaborated with cross-functional teams to ensure seamless integration of e-commerce solutions.Provided technical support and troubleshooting, minimizing website downtime and resolving issues efficiently.Utilized version control systems (Git) to track changes and collaborate efficiently with teams.Monitored and maintained website security, implementing updates and patches to prevent vulnerabilities.Implemented responsive design principles, ensuring optimal performance across all devices.Conducted regular code reviews and debugging to ensure high-quality, maintainable code.Developed custom APIs to streamline data exchange between systems and enhance functionality.Customized content management systems (CMS) to meet specific client needs and ease content updates.Migrated websites to new platforms, ensuring minimal downtime and smooth transitions.Integrated analytics tools like Google Analytics and Hotjar to track user behavior and improve site design.

Longview, Texas, United States

Managed eCommerce operations, including website maintenance, product listings, and online sales strategies.Optimized user experience and site performance, resulting in increased conversion rates.Oversaw digital marketing campaigns, including SEO, PPC, and email marketing.Analyzed sales data and customer behavior to generate insights and enhance online store performance.Led the implementation of new technologies and tools to streamline eCommerce operations.Ensured compliance with eCommerce regulations, including data privacy and consumer protection laws.Negotiated partnerships and affiliate marketing deals to expand the brand's reach.Managed inventory levels and coordinated with suppliers to ensure timely stock replenishment.Implemented A/B testing to improve website features and promotional effectiveness.Developed and executed omnichannel strategies to drive traffic and sales across multiple platforms.Worked closely with customer service teams to resolve order issues and improve customer satisfaction.

Associate Of Applied Science, Web Design & Development Technology, 4.0

Activities and Societies: Board of Regents (4.0 GPA Entire Course) At Texas State Technical College, while pursuing a degree in Web Design.

High School Diploma, 12