**Key Partners & Stakeholders:** CapitaLand, Gamuda Land, Masterise Homes, Ha Do Group, MIK Group, HDMon Holdings, HVG, Becamex IDC, ...**Project Achievements:** - Heritage West Lake- The Vista An Phu- Celadon City- Masteri West Height- Masteri Waterfront- Anlac Green Symphony- Mon City- Flamingo Dai Lai Resort- WTC Tower• • Conducted feasibility evaluations for land and executed pioneering pre-development studies aligning with the latest… Show more **Key Partners & Stakeholders:** CapitaLand, Gamuda Land, Masterise Homes, Ha Do Group, MIK Group, HDMon Holdings, HVG, Becamex IDC, ...**Project Achievements:** - Heritage West Lake- The Vista An Phu- Celadon City- Masteri West Height- Masteri Waterfront- Anlac Green Symphony- Mon City- Flamingo Dai Lai Resort- WTC Tower• • Conducted feasibility evaluations for land and executed pioneering pre-development studies aligning with the latest customer demands.• Successfully transformed visionary concepts into market-leading successes for renowned real estate projects.• Led investment planning and product development strategies, consistently achieving exceptional sales results.• Orchestrated end-to-end sales and marketing efforts, securing a strong market position.• Cultivated strong relationships with developers, stakeholders, governmental bodies, and media agencies, enhancing the company's reputation and market presence. Show less

- Developed a groundbreaking retail chain store model.- Conceptualized and designed customer experiences.- Led strategic planning for retail and in-store marketing.- Managed venue strategy, cost, product, and logistics strategies.*Summary:* As a key expert, I played an instrumental role in conceiving an entirely new retail model, a pioneering initiative unmatched in Vietnam. My responsibilities included developing the brand's vision and mission, crafting a powerful… Show more - Developed a groundbreaking retail chain store model.- Conceptualized and designed customer experiences.- Led strategic planning for retail and in-store marketing.- Managed venue strategy, cost, product, and logistics strategies.*Summary:* As a key expert, I played an instrumental role in conceiving an entirely new retail model, a pioneering initiative unmatched in Vietnam. My responsibilities included developing the brand's vision and mission, crafting a powerful marketing strategy, and forming a high-performing marketing team.Our exclusive focus on curating the world's finest products aims to provide elite customers with unparalleled experiential journeys within our gallery-like shops. As trailblazers in the Vietnamese retail landscape, I meticulously crafted the brand's vision, mission, and a sophisticated marketing strategy. My leadership guided a high-caliber marketing team to redefine the standards of the industry, elevating the concept of personalized customer experiences to unprecedented heights. Show less

**Projects:** Imperia Garden, Imperia Group Brand- Developed brand identity for Imperia Group and Imperia Garden.- Conceptualized green condominium and garden-in-town concepts.- Achieved high sales volume for Imperia Garden project.- Led marketing and communications strategic planning.- Managed media relations and crisis management to build trust.*Summary:* Spearheaded brand identity development and conceptualization for Imperia Group and Imperia Garden… Show more **Projects:** Imperia Garden, Imperia Group Brand- Developed brand identity for Imperia Group and Imperia Garden.- Conceptualized green condominium and garden-in-town concepts.- Achieved high sales volume for Imperia Garden project.- Led marketing and communications strategic planning.- Managed media relations and crisis management to build trust.*Summary:* Spearheaded brand identity development and conceptualization for Imperia Group and Imperia Garden projects. Achieved high sales volume and built a trusted brand in the market. Show less

**Projects:** Ecopark Township- Developed brand identity and conceptualized Ecopark.- Pioneered the green township concept.- Successfully launched Ecopark project.- Led marketing and communications strategic planning.- Managed media relations and crisis management.*Summary:* Led marketing strategies for Ecopark, a pioneering green township project in Hanoi's real estate market. Successfully introduced and established Ecopark as a trusted brand.

Key Partners: Standard Chartered Bank, Temasek Holdings, Indochina Capital, Military Bank (MB), TPBank...• Provided strategic PR and communications consultancy.• Developed and implemented comprehensive communications programs.• Managed media and government relations.• Consulted and supervised crisis management.