•Independently managed bookings and reservations for individual customers and large groups of international travellers•Hired, trained, and directed a team of four receptionists in order to ensure timely processing and recording of cash, debit and credit card transactions•Inspected and managed accounts, budgeted finances, organized staff schedules•Supervised cleaning and maintenance staff, including regular checks of work hours and payroll calculations•Conceptualized and implemented a series of successful events during the 2014 FIFA World Cup and the 2015 Pan-Am games•Spearheaded a partnership with the University of Toronto – successfully registering the hostel as an off-campus housing site

•Engaged with customers in order to consistently surpass sales targets and uncover feedback about product, store layout, associate demeanor and other client-facing aspects of the business •Made innovative strategies and tailored product sales to suit each customer’s individual needs, ensuring customer loyalty•Conducted efficient inventory management including stocking, ordering and waste reduction

•Choreographed and assisted production in the “Upbeatables” Musical Theatre Production, which ran for over one month •Coordinated the 'LG Media Launch' and choreographed the stage show, sponsored and attended by the CEO of LG Pakistan •Modelled in the 'Pakistan Bridal Couture Week' fashion show, broadcasted on national television, social media sites and Pantene’s corporate website•Performed as a Model/Actor in the 'Warid Glow' TV commercial and 'Nestle Fruita Vitals' TV commercial; aired on national television and social media sites

•Crafted media statements, attended press releases, and networked with clients to gain sponsors and build strong partnerships•Organized and attended exhibitions and private events with 18% Grey Studio, as the Face of Phegency Casting Agency•Modeled and headed art direction involving backdrop, props, accessories and lighting - demonstrating creative initiative in innovative and artistic poses during photo shoots with apparel brands ‘Mantra,’ ‘Knots,’ and ‘Change.’

•Built media plans and creative models for brands: Colgate, Pepsi, Candyland, Surf Excel, Brite Max Power, and Walls Ice cream•Conducted in-depth research on brand spending in collaboration with in-house finance and IT teams and devised client projections and creative strategies for said braids•Presented the final pitch for brand Brite Max Power detergent to the CEO, CFO and Media team, which was then successfully implemented in the form of billboards and pole signs