Hope Hernandez Email & Phone Number

Irving, Texas, United States

Fort Worth, Texas, United States

Served as the main point of contact regarding all social media for all digital marketing clients, understanding their needs and goals. Addressed client queries, concerns, and requests promptly and professionally.Regularly communicated with account executives to provide updates on social media campaigns and gather feedback. Coordinated and managed all aspects of social media projects, ensuring they were executed on time and within budget. Delegated tasks to team members and ensured they met deadlines and quality standards.Developed comprehensive social media strategies tailored to each client's objectives. Researched and stayed updated on industry trends, platform changes, and competitor strategies.Created and curated high-quality and engaging content, including text, images, videos, and graphics.Ensured content aligned with the client's brand voice and messaging.Planned and maintained a content calendar to schedule posts and campaigns in advance. Coordinated content creation and publishing to optimize engagement and reach.Developed and executed paid advertising campaigns on social media platforms. Optimized ad targeting, budgets, and creative elements to achieve campaign goals (e.g. Facebook, Instagram, LinkedIn, Pinterest).Tracked key performance metrics (e.g., engagement, reach, conversions) using analytics tools. Generated regular reports for clients, analyzing results and making data-driven recommendations.Managed social media advertising budgets, ensuring efficient allocation and ROI. Monitored spending and adjusted strategies as needed.Conducted A/B tests to optimize content and advertising performance. Experimented with different strategies and creative elements.Educated clients on social media best practices and the value of various strategies and tactics.Provided training or workshops to clients when necessary.

Dallas/Fort Worth Area

Led social media interns and taught them the ins and outs of social media planning.Assisted in planning a variety of digital marketing campaigns (e.g. holiday campaigns, product launch campaigns).Worked with designers and copywriters to create compelling content for clients.

Dallas/Fort Worth Area

Joined the Ardent team as a part-time employee while I finished my last semester in college.Managed social media calendars for a variety of clients (e.g. law firms, dentists, e-commerce companies).Submitted design and content requests for holidays and approvals.Used Photoshop to create social media content.Created social media content a month in advance for each client that reflected DM strategies in order to meet client's KPIs.

Dallas/Fort Worth Area

Assisted in the development of social media strategies for a variety of clients across different industries.Created and scheduled social media posts across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).Monitored and engaged with audience comments, messages, and mentions.Analyzed social media performance metrics and prepared reports.Created visually appealing graphics, images, and videos for social media and web content.Crafted compelling ad copy for social media advertising campaigns.Wrote articles for client websites that focused on SEO ranking while providing the audience with useful and engaging content.

Denton, Tx

Ensure that the student body and Student Government Association members are not going against the UNT Constitution, and handle all code of conduct referrals made by members of UNT SGA against members of the House and Senate.

Denton, Tx

Denton, Tx

Manage PRSSA e-mails, update member points, organize weekly meetings, network with PR professionals and students while building professional relationships and learning through experience

Preston Road #100, Suite 9, Plano, Tx

Denton, Tx

Denton, Tx

Denton, Tx

Denton, Tx

El Paso, Texas Area

El Paso, Texas Area

Managed all social media, maintained the chapter’s image, sent nationals quarterly updates, and made sure members represented the chapter well.