• Directed and produced 12+ product videos for Amazon, YouTube and brand social channels.• Designed graphics using multiple Adobe Creative Cloud programs to be used for product promotion and advertising across social media channels. • Wrote 30+ press releases highlighting upcoming products and newsworthy events across the brands.• Wrote product descriptions and copy for company catalogs, websites, pamphlets and brochures to increase product clarity and increase sales. • Drafted B2B and B2C written communications to be sent out via email marketing to consumers and business owners.• Assisted in developing marketing campaigns for 5+ product collection launches.

• Wrote SEO content for homepages, landing pages and service pages for an array of home services clients to drive traffic and increase website clicks.

• Conducted research via surveys distributed across the supply chain to measure efficiency of communication initiatives within the organization. • Researched and wrote articles for company newsletters to address trending topics and highlight leadership roles across the distribution centers.• Directed and edited recruitment-style videos designed to simplify onboarding and decrease associate turnover rate within the distribution centers.• Captured photographs and video b-roll at supply chain facilities across the East Coast and created a media tagging system for easier internal access to company content.

• Cataloged, organized and kept inventory of university media equipment to ensure its availability across the education department. • Taught university professors and students how to use various media equipment and enabled them to create projects using 5+ editing programs.• Regulated the media lab schedule to guarantee classes and individual students retained access to computers and materials.