Hope Knapp Email and Phone Number

Sourcing, managing, and planning resource allocation to create the best results. Thrives as a member of a tightly coordinated team.I am responsible for taking in requirements and then sourcing and managing a variety of inside and outside personnel and service providers to complete the tasks. I work with, guide, and manage the combined efforts of graphic designers, engineers, product designers, creatives, artists, models, photographers, and videographers as needed on a job. I regularly discuss the project drafts with managers and executives to ensure the projects and tasks are accomplishing what they expect.Acting as Traffic Manager I initiate and manage the following:• Generate requirements in ways that the engineers, designers, and artists each understand and provide guidance for implementation.• Use specifications for product goals, digital content, and graphics to align and plan resource allocation to ensure the job is completed in the expected timeframe.• Regularly reviews the progress of tasks providing guidance and feedback such that the tasks get done consistently, on time, accurately, and to specification.• Use project management software to keep track of tasks and accomplishments.I drive timely results that beat or exceed the original task requirements. I currently am responsible for website development and for managing all the images, text, graphics, and videos that make it an exciting place to visit by customers.I also:• Strategize with the project owner offering ideas for messaging and implementation such that the task results meet or beat the expected outcome. I communicate regularly with the owner as the content is being created to give guidance, feedback, and additional direction to the team.• Use various tools such as Hootsuite (social media), Trello, MailChimp, Instagram Ads, some of the Adobe Creative Suite of tools, Facebook Ads. I taught myself all these tools and look forward to learning more to best manage timely results.

• Taking task requirements and managing the creation of a variety of digital content. • Produced budgets and timelines for projects to communicate and set job expectations with service providers accordingly.• Strategized with company executives on what was possible and doable within the timelines that the company needed.• Negotiated budgets with management and then managed the budgets with the service providers to complete the tasks well within guidelines.• Worked with various service providers to create stunning graphics and images for use on the website.• Led the strategy for the website design and implementation allowing for all aspects of the company to be displayed in their best light.

• Managed many aspects of the design of the collateral, website, digital content, and social media.• Defined scope of marketing tasks and development.• Led operations resources and audited service providers.• Helped drive build vs. buy decisions.• Determined if proposed deliverables met the requirements of the project requests.

Managed multiple product marketing projects for a legal services company.• Assisted in determining digital and print content for each project.• Captured requirements on a project basis and kept all agendas and schedules.• Communicated regularly with management on all creative projects.• Worked with engineering to plan schedules and deliverables.• Fostered inter-communications with the engineering, content, and legal teams with other areas of the companyand customer. Led final write-up of deliverables.• Managed outside vendors across the globe (India & Pakistan).• Finding, quoting, and purchasing process to manage the suppliers and the contract closing or continued use onother projects when the current project was finished.

• Performed multiple market studies to create functional requirements for a desktop app.• Worked with engineering to create a timeline for product release and milestones.• Created marketing campaigns to introduce the product to market and distributors.• Experience with GitHub best practices for team development involving feature branches, pull requests, release tags, etc.• Understand Agile software development practices, unit testing, continuous integration, etc.• Maintained proper timelines and team rosters for all projects, keeping them current and readily available to all parties.• Scheduled and facilitated all studio status and creative-production hand-off meetings.