Own and manage the creation, repurposing, and execution of dynamic and relevant content for HCPs.Lead cross-functional teams to produce high-performing, engaging content that achieves business goals across marketing channels, product launches, and events.Manage a diverse range of internal and external stakeholders—including teams from Content Strategy, Digital Marketing, Marketing Operations, Product Marketing, Brand Marketing, Legal & Regulatory, as well as global partners and agencies—to ensure content development plans are aligned, messaging is cohesive, and deadlines are consistently met.

Led and managed integrated marketing campaigns across multiple verticals in the Americas, collaborating with cross-functional teams to drive growth through digital, email, social, display, content, SEO, and PPC.Developed strategic insights by analyzing data from various channels to create engaging content for all stages of the marketing funnel, driving audience interest and conversions. Led efforts to optimize email marketing, driving improvements through A/B testing and focusing on key campaign KPIs to enhance email performance.Fostered collaboration between regional sales units, Americas Marketing, and other teams to meet content engagement goals and ROI for trade shows. Updated Salesforce dashboards to track engagement metrics, sales funnel progress, and forecast year-end growth.Owned and maintained the Americas campaign calendar, ensuring alignment with global initiatives for maximum campaign performance and efficiency. Managed schedules for marketing collateral to meet deadlines. Supported the sales process by creating cross-channel experiences that engaged leads and fostered long-term relationships.

Aligned campaigns with organizational goals and go-to-market strategies, driving lead generation, engagement, and incremental revenue. Communicated campaign vision with internal stakeholders (product managers, legal teams, leadership) and external partners (suppliers, vendors).Worked closely with copywriters and designers to refine assets, optimize media strategies, and improve performance across channels, focusing on engagement, opens, clicks, and conversions.