- Maintains a diverse portfolio of beauty, lifestyle, and wellness accounts.- Executes continuous and targeted media outreach initiatives to strategically position clientele.- Orchestrates seamless coordination of press coverage between publications and clients, ensuring optimal exposure.- Crafts compelling pitches, press releases, and engaging social media content to captivate target audiences.- Efficiently produces, administers, and updates comprehensive monthly client reports… Show more - Maintains a diverse portfolio of beauty, lifestyle, and wellness accounts.- Executes continuous and targeted media outreach initiatives to strategically position clientele.- Orchestrates seamless coordination of press coverage between publications and clients, ensuring optimal exposure.- Crafts compelling pitches, press releases, and engaging social media content to captivate target audiences.- Efficiently produces, administers, and updates comprehensive monthly client reports and establishes focused weekly call agendas.- Conducts ongoing, in-depth media research and expertly manages media lists to ensure up-to-date and relevant outreach.- Implements a systematic approach to media pitching, follow-ups, and adeptly coordinates sample requests for maximum impact.- Secured recent placements in Forbes, Buzzfeed, MSN, Yahoo, The Strategist, Good Morning America, Runner's World, Huffington Post, and other prominent outlets. Show less

- Designed and executed comprehensive press campaigns for musical artists, driving anticipation and awareness for their upcoming releases.- Managed seamless communication channels, handling all emails and overseeing press coverage coordination between publications and clientele.- Crafted and distributed compelling pitches and press releases to targeted media outlets.- Developed and updated artist biographies, ensuring accurate and captivating representations.- Created, managed… Show more - Designed and executed comprehensive press campaigns for musical artists, driving anticipation and awareness for their upcoming releases.- Managed seamless communication channels, handling all emails and overseeing press coverage coordination between publications and clientele.- Crafted and distributed compelling pitches and press releases to targeted media outlets.- Developed and updated artist biographies, ensuring accurate and captivating representations.- Created, managed, and maintained detailed artist press reports, providing valuable insights for campaign assessment.- Conducted regular and thorough media research, maintaining up-to-date and relevant media lists for targeted outreach.- Strategically planned press campaigns to maximize visibility and generate substantial buzz for clients' releases.- Offered invaluable branding, marketing, and social media expertise to clients, enhancing their overall promotional strategy.- Authored client-specific copy, including engaging social media captions and persuasive Spotify editorial pitches. Show less

Worked within the admissions office at Rowan University, where they employ approximately 70 students to represent the school on both a professional and personal level. Provided campus tours to hundreds of prospective students and familiesWorked part-time in the admissions office, aiding employees in various tasks, including opening/sorting/delivering mail, filing, shredding, data input, etc. Worked Rowan Open House events, guiding thousands of students and families through tours… Show more Worked within the admissions office at Rowan University, where they employ approximately 70 students to represent the school on both a professional and personal level. Provided campus tours to hundreds of prospective students and familiesWorked part-time in the admissions office, aiding employees in various tasks, including opening/sorting/delivering mail, filing, shredding, data input, etc. Worked Rowan Open House events, guiding thousands of students and families through tours and academic sessions Show less