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Hope Adams is a Lifecycle Marketing Manager at Chime. She possess expertise in social media, blogging, public relations, facebook, press releases and 27 more skills. Colleagues describe her as "Hope is a great addition to any team. Smart, hardworking, willing and able to learn. She took on and managed a wide variety of tasks at Copra from setting up our perishable e-commerce operation and customer service, to Google analytics and revamping the website. She has a very positive attitude and is a true team player.", "Hope is a very hard working and dedicated young lady when it comes to planning and hosting events! I have had the pleasure of working with Hope on numerous occasions during our time together for the Victoria Secret PINK Campus Representative program, and Hope always brought fresh innovative ideas to our events, that really helped to make them a success in the end! I recommend Hope without reservation for any future endeavors she may pursue. If you are looking for someone who is hard working and creative, Hope is your girl!", and "Hope has worked within The Daily Athenaeum's sales department for the past 3 years. In November of 2014 she moved into the Student PR Manager role within the paper and really hit the ground running. The characteristics of Hope's personality really make her a great fit for working within the PR industry. Her willingness to stay positive and to maintain a sense of purpose, even through difficult times, has become apparent in her ability to lead various groups of individuals during this time of change within the media industry. The ability to relate and listen to people, work with people and incorporate the ideas of others into your end strategy matters; and Hope has a way of listening while consciously implementing ideas to get to the desired end result. Her determination to make a difference and to work to change a culture are admired. She understands there is something to learn every day and wants to walk away from experiences a better person - more equipped to handle the next project. She's a free spirit who's full of ideas and not afraid of the work that goes along with implementation. I would recommend her for positions that will capitalize on hiring people who are willing to give 110% in order to make a difference, build a brand and ultimately achieve goals."
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Lifecycle Marketing ManagerChime Aug 2023 - PresentSan Francisco, Ca, Us -
Senior Lifecycle Marketing ManagerPetal Jun 2022 - Jun 2023New York, Ny, Us -
Lifecycle Marketing AssociateMoneylion Jul 2021 - Jul 2022New York, Ny, Us— Led optimization of the Wealth 30-day new member journey with the inclusion of all Wealth programs at specificmilestones through a variety of marketing channels to drive activation, engagement, and retention.— Conducted A/B experiments to identify the best performing messaging, design, audience segments, and cadence.— Improved email OR by 4% and first funding rate by 50% YoY overall with incentives in the test period from D0-D30.— Developed GTM strategy for the launch of new loan product MoneyLion Pay Later, creating defined segments forpersonalized campaigns to drive product adoption.— Mastered advanced elements of Iterable, AppsFlyer deep link conversions and developed data governance templates.— Created rubric for the new Preference Center, ensuring that data protection requirements e.g. CAN-SPAM were met. -
Marketing ManagerCopra Produce Nov 2018 - Feb 2021New York, Ny, Us- Developed, managed, and executed marketing plans to support goals for Copra’s brand, ensuring mission and values were defined clearly and consistently throughout B2C, B2B, and private label.- Identified KPIs and monitored parent and eCommerce sites, analyzed data weekly to closely monitor the effectiveness of marketing objectives and their impact on eCommerce sales and inbounds.- Reported directly to the COO with findings from qualitative and quantitative data, identified opportunities to improve customer experience that led to reduced churn and increased customer satisfaction rates.- Secured mutually-beneficial partnerships with Copra-aligned brands focusing on particular products while marketing a healthy lifestyle, communicating effectively each brand and its customer’s narrative.- Collaborated with internal stakeholders and cross-functional teams, developing and managing a bank of creative content including newsletters, blogs, digital graphics for web and mobile, sell sheets, flyers, ads, and decks.- Pioneered 1st eCommerce guide for new hires including FAQs inspired by personal customer interactions.- Co-authored website copy and built out SEO strategy for the relaunch of parent site, leading to YOY increase in referrals to eCommerce site (585%).- Launched product subscriptions to improve forecasting and customer retention, converting 21% of yearly total sales from one-time purchases to recurring purchases with autopay.- Negotiated deal with a different fulfillment center, leading to a 7% YOY reduction in product waste.- Spearheaded segmented email automations to engage new and returning site visitors, leading to YOY increases in returning customer rate (41%), conversion rate (84%), average order value (15%). -
AmbassadorBode Nyc Mar 2018 - Oct 2019New York, New York, Us-Curate social media content to promote the 4 studio locations. -Secure class programming with other NYC health and wellness organization. -
National Activation Team - Linear And OcrCarat Usa Mar 2017 - Nov 2018New York, New York, Us- Assisted media buyer in negotiation of price, quality and placement of advertisements.- Reported to pharmaceutical client with weekly impressions and ratings based on key demographics.- Co-created teamwide digital asset management strategy for Hulu and YouTube buys to improve readability.- Attended weekly network pitches to stay up-to-date and benchmark different client solutions. -
Business Development AssociateGds International Mar 2016 - Mar 2017Bristol, Bristol, Gb- Initiated and maintained relationships with technology executives from companies of $1B revenue.- Utilized project intelligence to tailor each executive’s agenda on site.- Developed interpersonal skills by creating relationships with executives to help shape the attendee list and program’s content of summits.- Moderated roundtables on site to ensure balanced participation.- Facilitated partnerships between fortune 500 companies and technology solutions. -
Marketing ConsultantMain Street Hub Jul 2015 - Mar 2016Austin, Tx, Us-Supported execution of marketing strategies for events, including recruitment video content, daily break outs, daily breakout groups and team-building events. -Prepared pre- and post-event analysis, and assess opportunities and make recommendations for improving service to internal and external stakeholders. -Built and managed my pipeline from cold calling to close in Salesforce.com. -Sold the solution with a consultative approach to local businesses in various sectors and managed the life cycle of clients from cold calling to on-boarding. -Met quota of $2,000 a month / 4 deals in a high activity, high energy environment. -Develop interpersonal skills by creating relationships with clients to gain referrals for future business deals. -Participant in the HubBuddy program to welcome and set a good example for new hires. -
The Code-Free HackathonProtohack Nov 2015 - Nov 2015Vancouver, Bc, Ca-Built a prototype being a mobile app that allows consumers to sell/buy unused data. -Pitched the idea in 90 seconds to investors, developers and product people. -Placed 3rd out of 15 various prototypes winning cash prizes to advance efforts with the idea. -
Hackathon ParticipantFiat Physica Oct 2015 - Oct 2015New York City, Ny, UsThis hackathon invited scientists, educators, technologists, and communicators to participate in a day-long workshop where the Fiat Physica team and other experts in the field will help scientists craft crowdfunding campaigns to raise money for their research. -
Student Research Director, Wvu Capstone ExperiencePorter Novelli Jan 2015 - May 2015New York, Ny, UsWorked with Porter Novelli to build a stronger digital communication base for Breast Cancer Institution FEMAMA's business model. Evaluated secondary research and direct team in a collaboration with the American Cancer Society. Initiated community health advising course to educate group with specific applicable examples of content to implement into the internal campaign initiatives. Recruited and conducted in-depth interviews with international Brazilian students attending WVU. Curated content for secondary and primary research chapters towards the development of campaign book. Targeted specific objectives towards an internal campaign to be implemented into yearly goals. Pitched campaign internationally to restrict communication barriers. Presented during “Social Media and Healthcare” Grand Rounds presentation at Moinhos Hospital. -
Pink Campus RepresentativeVictoria'S Secret Pink Aug 2014 - May 2015Columbus, Ohio, UsCommunicated with the PINK team through vspinkoncampus.com. Completed weekly surveys to provide feedback to PINK Merchants and Designers. Curated content for the WVU PINK 1,625 social media followers. Attended bi-monthly meetings with Campus Rep partner. Built and maintained relationship with local PINK store. Planned, marketed, and promoted PINK events on campus. -
Pr ManagerDaily Athenaeum May 2014 - May 2015Morgantown, West Virginia, UsInitiated first student-ran public relations department for mobile app launch. Collaborated with sale, news, and design departments to integrate special sections.Assisted in the planning and execution of high quality events and functions, and ensure that organization-wide priorities are reflected in the planning and presentation of events. Examples include open-house tour of various newspaper offices, Speaker series, partnered events with advertising clients such as housing complexes, and staff recognition programs.Oversaw and responded to all inquiries in special event email account.Prepared event name-tags, materials, briefings, gift bags, registration lists, seating cards, etc.Assisted with booking event space and event checklist including food and beverage arrangements, ordering supplies, travel arrangements, and on-brand décor. Served as a liaison with outside vendors, inside supporting staff, and volunteers for The DA's events.Kept track and reconcile event finances including check requests, invoicing, and reporting. Ensure detailed event financial information for fiscal purposes. -
Sales RepresentativeDaily Athenaeum Sep 2012 - Apr 2014Morgantown, West Virginia, UsCold-called new prospects, maintained relationships, and created campaigns. Consistently surpassed individual goals exceeding $10,000.00. Generated total sales revenue of $202,076.10. Accommodated client's vision by staying within budget. -
Pr InternVeronica Beard Aug 2014 - Feb 2015New York, New York, UsAssisted the Public Relations Manager. Created and organized press materials, requests and invites for NYFW. Assisted with model castings, photo-shoots, market week and the spring 2015 presentation. Communicated with every dept., including: design, sales, PR and stylists. -
3C Agent For ThirdchannelCosmopolitan Magazine Jul 2013 - Aug 2014UsThirdChannel is the marketplace where brands can access a force of tastemakers and influencers across college campuses nationwide to act as peer-to-peer sales and marketing agents. I worked exclusively with Cosmopolitan Magazine where I exceeded sales goals by 120% during the three-month sales period. Grew business and brand awareness for Cosmopolitan through social media marketing and peer-to-peer interactions. Generated feedback on magazine content for Cosmo editors and publishers via online surveys. -
Social ChairPublic Relations Student Society Of America Jul 2013 - May 2014Maintained social media content with timely, entertaining and insightful posts. Utilized Facebook and Twitter keeps members informed and interacting as a whole. Delegated responsibilities to social committee members. Brainstormed incentives to keep members excited about PR including: exclusive internships, socials, PR experience, networking; and career-building activities.
Hope Adams Skills
Hope Adams Education Details
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West Virginia UniversityPublic Relations/Image Management
Frequently Asked Questions about Hope Adams
What company does Hope Adams work for?
Hope Adams works for Chime
What is Hope Adams's role at the current company?
Hope Adams's current role is Lifecycle Marketing Manager.
What is Hope Adams's email address?
Hope Adams's email address is ho****@****ion.com
What is Hope Adams's direct phone number?
Hope Adams's direct phone number is +130467*****
What schools did Hope Adams attend?
Hope Adams attended West Virginia University.
What skills is Hope Adams known for?
Hope Adams has skills like Social Media, Blogging, Public Relations, Facebook, Press Releases, Media Relations, Event Planning, Marketing, Social Networking, Social Media Marketing, Strategic Communications, Sales.
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