With more than 20 years in marketing & product management, data analysis, research and consulting, I enable community organizations to compete and grow while deepening their existing relationships.I am passionate about marketing campaign development and implementation. I measure for results and make changes as needed. I prefer to let data speak while listening to the creative, intuitive voice that finds new and fresh ways to do things. CHECK OUT: www.hopeattenhofer.com"Innovation is change that unlocks new value" - Jamie NotterPROFESSIONAL COMPETENCIES• Public speaking, communication, presentation• Market research & analysis (Channel, Product, Competitive, Segmentation, Market & Industry) • Brand, product, project and program management• Forecasting, financial analysis, budgeting and cost/benefit (ROI) • Campaign design and implementation (print, media, television, radio, ATM, branch, signage and other collateral)• Website management, content, SEM, SEO, PPC & social media (Facebook, Twitter, email, LinkedIn, Blog, Newsletter)• Marketing communications, training materials, brochures and collateral. • Sales goal setting, pipeline management, RFP processing and coaching.• Event and product or program launch planning• Market planning and product road-mapping• Outreach and community relationsPERSONAL COMPETENCIES• Leadership• Strategic – visionary thinker• Results-oriented and goal-oriented• Team-oriented, collaborative• Creative & analytical• Synthesize complex, varied information into action• Seasoned, proven manager of people, projects and resources• Comfortable working alone or on teams• Counselor, conflict resolution, active listener and compassionate• Entrepreneurial and innovative• Inquisitive, likes to learn new things, resourceful
Listed skills include Strategic Planning, Community Outreach, Public Speaking, Program Management, and 17 others.
