Hope Cotter Email & Phone Number

Columbus, Ohio, Us

Develop and implement the strategic marketing plan and key performance indicators for the Chamber, Chamber Foundation, and various product/service lines and initiatives, including Business Development and Membership Retention, Talent and Workforce Development, Government Affairs, Diversity, Equity, Inclusion, and Access, Supply Chain and Logistics, Cohort Programs, and Events. • Increased event profit by 137% from 2020 to 2024.• Led design, strategy development, and execution of all marketing and communication deliverables, including website redesign, social media, website content, e-newsletters, media relations, press releases, scripting, and strategic partnerships. • Developed department budget, forecasting, profit and loss analysis, and created in-kind agreements to maximize performance and impact. • Provided strategic consultations to Chamber member businesses in market intelligence, social media, collateral, best practices, email marketing, and trends.

Columbus, Ohio, Us

Collaborated across internal departments and with the organization’s Board of Directors, partners, members, and the business community to create and execute marketing and communications strategies for the Chamber and its core programs, events, and initiatives. Managed the Chamber’s brand, strategic and executive communications, marketing, and digital communications to create a cohesive and impactful organizational message, strategy, and vision.

New York, Ny, Us

Conducted primary and secondary research for the sales initiatives and proposals, analytical and database-driven recommendations for advertiser/client/prospect sales marketing projects. Established guidelines and ensured the appropriate use of analytical techniques to support internal sales teams and company-wide initiatives. • Directed the creation of multi-media sales collateral/proposal presentations and media kits. • Interpreted and predicted industry and consumer trends, formulated research, and monitored research projects. • Developed the strategy for targeted sales marketing campaigns, data collection, and extraction, and evaluated the effectiveness of sales marketing campaigns.

Columbus, Oh, Us

Led cross-departmental teams to identify and pursue business growth opportunities, including marketing, research, creative, production, and operations support services. Interpreted and predicted industry and consumer trends, formulated research and development proposals, and monitored research projects. Directed promotions and community affairs efforts. Provided leadership, mentoring, and goal setting for direct reports and a 20+ member team. • Developed marketing plans and strategies working closely with clients, partners, leadership, creative, and content teams. • Provided market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team. • Established the strategic and tactical execution of marketing campaigns, including test/control segmentation design, implementation of tests, tracking, reporting results, analysis, and recommendations.

Columbus, Oh, Us

Developed customer segmentation models for advertisers to target customers and look-alike prospect households and to utilize market research tools in planning and implementing advertising strategies based on market, industry, and consumer insights. Collected and analyzed customer data to determine the voice of the customer, decision-making motivators, and market needs. Partnered with departmental Directors to identify gaps and create custom solutions based on data analysis. Lead administrator of marketing platforms, software, and data.

Columbus, Oh, Us

Partnered with businesses to better understand the market, customers, and prospects. Leveraged market research to optimize campaigns and maximize response, profit, and customer lifetime value. Provided insights with superior research skills and a proven record of team building and leadership. Created innovative research strategies that drive results. Ensured the creation, delivery, and execution of advertiser marketing programs in alignment with segmentation targets. Analyzed data to establish advertiser customer acquisition and retention. Managed and mentored staff to successfully deliver on advertiser, campaign, and company objectives.

Columbus, Oh, Us

Monitored consumer and reader behavior trends through the various syndicated and proprietary research tools available to the Research & Database Marketing department. Worked closely with the marketing team and advertising sales executives to create customized sales presentations. Monitored emerging consumer behavior and market trends through qualitative and quantitative studies and first-party and third-party research. Developed data analysis and interpretation for insightful B2B sales presentations and proposals. Supported the development of business plans and specifications for new consumer and advertising products.

Walnut Creek, California, Us

Developed, executed, and delivered winning proposals and presentations. Partnered with Client Service Managers to nurture and grow client development activities. Created presentations, proposals, and qualifications for industrial and government clients. Promoted company marketing initiatives, databases, and programs. Maintained databases for sales performance metrics, CRM, and tracking pipeline reports. Managed and prepared complex project schedules. Led sessions for formal project interview preparation with management, technical teams, and partners. Developed clear courses of action to pursue opportunities with our clients and managed various internal and external projects and relationships.

Responsible for business development and market research for the Midwest region and growth initiatives. Developed revenue, market research, and forecast pipeline analytics and reports. Provided direct sales and marketing intelligence and support, including client research, client development, proposal, and presentation development for the Director of Office Sales, Product Line Leaders, Service Line Leaders, and technical staff. Resident expert for accounting, project management, and CRM database. Designed and published custom client relationship, industry-specific, and service-specific literature brochures. Prepared qualifications and proposals for industrial clients. Coordinated conferences, presentations, and seminars for five Product/Service Line Campaigns, four Industry Specific Initiatives, and nine offices across the U.S.

Indianapolis, Indiana, Us

Orlando, Fl, Us

Melville, Ny, Us

B.A., Business Administration With Management Concentration

Honors Diploma, College Prep