Hope Frank Email and Phone Number
Chief Marketing and AI Officer, Thought Leader, Forbes Communications Council at
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Forbes Communications Council
Carmel Valley, CA, US
Hope Frank's Location
Carmel Valley, California, United States, United States
About Hope Frank
Top 50 CMO by Forbes Magazine & CEO World. Top 50 CMO Global Social Influencer, 2014, 2015, 2016, 2017, 2018. 2019, 2020 Brand & Digital Visionary, 2015, 2016, Chief Experience Officer (CXO) of the Year, 2017, 2018, Chief Marketing Officer Award, Social Responsibility 2019, 2020, CMO Club Presidents Circle Award 2020https://www.hopefrank.com/Expert Digital Marketer to C-Suite. CTO, CIO, CFO, CMO and SMBs, Broad Tenure in SaaS and Global Enterprise, B2B and B2CChief Marketing Officer, Chief Growth Officer, Chief Digital Officer, Global Experience Officer, VP Marketing, Chief Strategy Officer, Merger & Acquisitions, VP Digital, VP Corporate MKT, VP Global MKT CommunicationsProven global product, brand builder and business leader. Strategic thinker coupled with innovative ability to balance ideation and analytical problem solving. Built a consistent track record of results through innovation, collaboration and hands-on execution. Deep experience executing strategic and campaign level marketing processes and leading large teams through complex marketing operations.Cybersecurity, Infosecurity, Privacy, Big Data, IoT focused on smart platforms and solutions, Artificial Intelligence, Predictive Intelligence, Machine Learning, Virtual Reality, Augmented Reality, Mixed Reality, 5G, LTE, SDN & SON, NFV, 3D Standards, Video Stream Optimization, Mobile, Wireless, Merger & Acquisition, SEO, SEMDemand Generation, CRM, Performance Social, Influence, CRM, Real-time Analytics & Optimization, Member, IMA, DEG, Digital Cinema, Gaming, Wi-Fi, Sports & Entertainment MKT (ESPN/ABC/NBC), IR, PR inclusive of APAC, LATAM, EU, UAE Developed and Led Digital Training Programs in China, India, Australia, UAE, EMEA.Prior: Founder Digital Marketing Firm: Global Branding + Web, Mobile Design. Clients: Intel, Apple, Visa, BofA, Charles Schwab, MSFT, Nike, CNN, Amazon, heads of state inclusive of Oscar Arias, Margaret Thatcher, Thabo Mbeki, Vincente Fox and Mikhail Gorbachev, luminaries including Jane Goodall, Carl Sagan, and Zbigniew Brzezinski.Personal: Wife, Surfer, WindsurferMission: # ProtectThePlanet #OceanFilmmaker Streaming Worldwide Netflix: https://www.braveblue.world
Hope Frank's Current Company Details
Forbes Communications Council
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Chief Marketing and AI Officer, Thought Leader, Forbes Communications Council
Carmel Valley, CA, US
Hope Frank Work Experience Details
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Chief Marketing And Ai Officer, Thought Leader, Forbes Communications CouncilForbes Communications CouncilCarmel Valley, Ca, Us
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Global Chief Marketing OfficerGathid | Gathered Identities Aug 2024 - PresentBurleigh Heads, Qld, Au -
Investor, Chief Marketing OfficerGathid | Gathered Identities Jan 2024 - PresentBurleigh Heads, Qld, AuGATHID – Intelligent, Identity Governance-at-ScaleInspired by the value of what you can achieve with “gathered identities”, (pronounced as an Aussie would say “gathered”), Gathid’s patented, graph-based technology, seamlessly connects identity and access systems data from all corners of your enterprise – HR, IT, Security, Finance, Business.No matter where you are in your identity and access journey, Gathid is a game-changing, digital identity modeling software solution. Gathid demolishes silos, flags identity and access anomalies, and enables wicked-smart decisions around identity governance.TRUST: We are committed to safeguarding your data and maintaining the highest standards of information security. We’re proud to be ISO 27001 certified, a testament to our dedication to protect your valuable assets. This certification validates our rigorous efforts to ensure the confidentiality, integrity, and availability of your data.
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Founding Member, Chief Marketing OfficerChateaushi Oct 2023 - PresentChateaushi is a private members club dedicated to the preservation and transformation of historic monuments. a club where members are equity shareholders in a community-owned, historic, real estate portfolio. Our mission is to leverage emerging technology and community to preserve our world heritage. We are acquiring historic estates and transforming them into modern treasures showcasing cutting-edge technology in sustainability and regenerative, farm-to-table agriculture. World Economic Forum, Davos Switzerland Media: https://www.globenewswire.com/news-release/2024/01/16/2810182/0/en/Chateaushi-Revolutionizes-Heritage-Conservation.htmlhttps://www.chateaushi.com -
Chief Marketing Officer, Consulting Producer Netflix DocumentaryBrave Blue World Studios Jul 2019 - PresentVancouver , British Columbia, CaActionable global water market intelligence for strategic business decisions | Global Custom Research www.bluetechresearch.com Consulting Producer, Netflix Documentary Chief Marketing Officer, Brave Blue World Foundation Chief Marketing Officer, Brave Blue World StudiosOfficial Trailer -- Brave Blue World Premiere - Matt Damon, Jaden Smith, Liam Neeson -
Executive Board MemberInfluential Feb 2014 - Oct 2024Las Vegas, Nv, UsA.I. influencer technology, Influential is the only developer partner in the IBM Watson ecosystem for Influencer Marketing. We have an enterprise dashboard and patent-pending App with all the most engaged social media influencers, representing 4.4 Billion + followers on Twitter, Instagram, Vine, Snapchat, Facebook and YouTube. We run campaigns for Fortune 100 companies including General Mills, Nestle, Unilever, Coca Cola Company, Fox, Paramount, Sony Pictures, Warner Bros, Universal Pictures, Kia, and more. We are also partners with Conde Nast and amplify their social campaigns.We are the only company in the world that guarantees unique in-demo impressions on Twitter, Instagram, and Vine using 3rd party analytics, now you can make a true media buy on social. We have also created multiple technologies with IBM Watson that allows brands and agencies to identify psychographic data on influencers, as well as a first-to-market AI affinity product.We have been featured in: Forbes, WSJ, Adweek, Ad Age, Venture Beat, MIT Technology Review, INC., Fox News, Entrepreneur, Entertainment Tonight, HLN, Good Morning Britain, The Street, and Huffington Post.Specialize in: Data, A.I., predictability, Demographics, Digital Media, Social Media, Influencer Marketing, Enterprise Technology, Data Science, Research Ad Tech, Native, Mobile, Traffic, Twitter, Instagram, Snapchat, Facebook, YouTube, Creating Conversations, User Generated Content, Virality, worldwide trends, organic messaging, mobile apps, IBM Watson, APIs, Virtual Reality, Augmented Reality, Mixed Reality, 360 cameras, drones, production.Company Accolades:-Developer Partner IBM Watson-Conde Nast Partner-Largest branded Vine in history with 21 Million+ loops -Largest branded Snapchat campaign in history with over 7 Million views -Trended #1 Worldwide over The World Cup, Coachella, and EDC -Multiple United Nations campaigns -
Cmo, Us, Eu & Apac Advisory BoardCmo Council Jul 2009 - Jun 2024San Jose, Ca, UsCurrent Assignment: Influencer - Cyber - Video. The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 6,000 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it's strategic interest communities include over 60,000 global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, India, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, GeoBranding Center, Digital Marketing Performance Institute, LoyaltyLeaders.org, Customer Experience Board, Advertising effectiveness Center, and the Forum to Advance the Mobile Experience (FAME). -
Fractional Chief Marketing Officer, Generative AiInfinite Reality Oct 2023 - Feb 2024Norwalk, Ct, Us -
Chief Marketing Officer, Web3, Generative Ai, Media & EntertainmentInfinite Reality Sep 2022 - Aug 2023Norwalk, Ct, UsThe Leader in Premier Metaverse EngagementsInfinite Reality is a Metaverse innovation and entertainment company. We help clients by accelerating audience engagement. We develop fully realized, innovative Metaverse experiences that maximize the value between audiences, brands and content creators. Given our deep expertise in Hollywood production, Infinite Reality develops experiences that redefine the possibilities in connected digital environments.Our Entertainment and Content Division produces breathtaking original content and live events featuring the world’s most in-demand talent.Our Infinite Reality Agency attracts, cultivates and builds client audiences. Our digitally native brands, include championship esports organizations Rogue and the London Royal Ravens as well as our influencer management agency – TalentX Entertainment. This cohesive agency ecosystem increases awareness while streamlining Metaverse adoption and integration.Infinite Reality is a game changer. Infinite Reality allows creators to own their audience, own their experience and own their data.
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Global Chief Marketing OfficerLabster Oct 2021 - Oct 2022Copenhagen, DkThe World's Leading Science PlatformArchitects of the Education MetaverseLabster is a fast moving, award-winning company that focuses on revolutionizing the way science and lab safety is taught at companies, universities, colleges and high schools worldwide. The platform is also used for quality assurance and training in large corporations. The 3D immersive technology offers an advanced virtual laboratory simulator where students and employees can work with real-life challenges in a convenient, online environment that simulates reality.Several top pharma companies, universities and high schools around the world are using our products – including, Novo Nordisk, Harvard, Stanford, UC Berkeley, Aarhus University, The Technical University of Denmark, Hong Kong University and more.Labster is a game changer in the educational community, empowering next-generation students to change the word and solve global challenges.Learn more: www.labster.com -
Founding Member, President Award 2020The Cmo Club Dec 2007 - Aug 2022San Francisco, UsGlobal Chief Marketing Officer - Founding MemberThe CMO Club is the world’s most engaged community of marketers supporting marketers. We’re committed to helping each other solve our biggest challenges and celebrate our greatest accomplishments in a candid, trusted environment. This isn’t another member network. This is a global family of innovative marketing growth leaders building lasting friendships. -
Advising Chief Marketing Officer, Board Of AdvisorsAlsid Nov 2018 - Dec 2021Paris, Île-De-France, FrAcquired by Tenable Q2 2021 Alsid helps corporates to anticipate attacks by detecting breaches before hackers can exploit them. Founded by security experts we created the first proactive and intelligent cybersecurity product able to protect the heart of the networks : Active Directory. The technology identifies in real time every weak signal that preceed security incident and raise comprehensive alerts to help companies to block the attack. Thanks to a cloud-based approach, the solution can be deployed in a matter of minutes allowing business continuity without any impact. Alsid is already protecting 2.5 million users around the world and responds to the fast and efficient need for current security issues https://www.alsid.com -
Venture PartnerVerified Inc. Feb 2021 - Nov 2021San Francisco, California, UsBacked by Stanford University, Draper Associates and Samsung NEXT, Unum ID helps companies instantly know who’s who online. Their software enables “sharified” -- shared, verified -- identity, creating a single, persistent customer identity that can be shared between business units and even between companies. Crucially, this customer identity is bound to one individual in the offline world so companies can be certain they’re dealing with the same person through time. With Unum ID, companies can onboard users in seconds, not minutes and eliminate behavioral fraud with just a few lines of code.https://www.verified.inc/ -
Venture Partner, Advising Chief Marketing OfficerPathion Holdings Inc. Jul 2019 - Nov 2021Campbell, California, UsPATHION HOLDINGS provides safe and intelligent energy solutions that address today’s critical problems of energy costs, reliability, and quality. PATHION HOLDINGS delivers high-performance energy systems for commercial, marine, industrial, utility and government applications. PATHION’s solutions result in maximized energy savings, ongoing energy resilience and security, and new-found revenue. Our system combines any energy generation source including solar, wind and grid with advanced energy storage to provide a fully-financed, turnkey solution delivering the highest performance. -
Global Chief Marketing OfficerMocana Corporation Jun 2019 - Jan 2020San Jose, California, UsUPDATE: DigiCert, a digital security company best known for its public key infrastructure (PKI), including SSL certificates for establishing trust on the web, has acquired Internet of Things (IoT) cybersecurity provider Mocana. Mocana provides cyber protection for IoT, operational technology (OT) and mission-critical systems. Our proven on-device cybersecurity software and lifecycle management platform enable manufacturers and industrial companies to build self-defending systems that are tamper-resistant. Mocana’s tightly integrated solutions help companies to minimize the risk of a cyber breach, comply with industry standards, and protect intellectual property by ensuring that devices and processes are trusted end-to-end, from device manufacturing to deployment. Unlike IT network security approaches, Mocana enables devices to protect themselves and prevent malware from being installed. Mocana protects more than 100 million devices and is trusted by the world’s largest, aerospace, industrial, energy and energy storage systems, healthcare, and telecommunications companies. www.mocana.com -
Slack Cmo CouncilSlack Jun 2018 - Jan 2020San Francisco, California, UsSilicon Valley CMO Council for Slackhttps://youtu.be/qwd-o91R3WU2019 Frontiers Launch VideoDirected by Giant AntExecutive Producer: Teresa ToewsCreative Direction: Jay GrandinScript: Jay GrandinStoryboard & Concept Dev: Jay Grandin, Rafael Mayani, Eric Pautz, Shawn Hight, Conor Whelan, Diego MacleanDesign: Eric Pautz, Rafael Mayani, Jay Grandin, Conor WhelanTechnical Direction: Matt James, Eric PautzVO Talent: Carly WaldeMusic: Ambrose YuSound Design: Ryland Haggis, Ambrose Yu -
Partner, Global Chief Experience Officer (Cxo)Mercer Apr 2017 - Jul 2019New York, Ny, UsLed global brand development, brand governance, digital (CX) experience, demand generation, global events, public relations and social & influencer mediaMercer delivers advice and technology-driven solutions that help organizations meet the health + wealth + career needs of a dynamic global workforce. Mercer’s more than 23,000 employees are based in 44 countries and the firm operates in over 130 countries. Mercer is a wholly owned subsidiary of Marsh & McLennan Companies (NYSE: MMC), the leading global professional services firm in the areas of RISK, STRATEGY and PEOPLE. With 65,000 colleagues and annual revenue over $14 billion, through its market-leading companies including Marsh, Guy Carpenter and Oliver Wyman, Marsh & McLennan helps clients navigate an increasingly dynamic and complex environment. www.mercer.comTo view additional portfolio examples from Mercer | MMC. Please view here: https://www.hopefrank.com -
Executive Board Member - Chief Marketing Officer Advisor To CeoTso Logic Dec 2013 - Feb 2019Vancouver, Bc, CaDecember 2018: Acquired by AWS / AmazonLed demand generation, brand, web, digital and public relationsTSO Logic delivers analytics and algorithmic decisions for transforming enterprise compute. Our platform provides unprecedented visibility into IT compute and application delivery, plus actionable analytics for improving performance, cutting costs, and transforming environments into ideal future states, including cloud. www.tsologic.com -
Executive Board Member - ActiveSven (Silicon Valley Executive Network) Jan 2017 - Jan 2019Mountain View, Ca, Us -
Global Chief Marketing Officer, Global BrandKiosked Jun 2016 - Aug 2017Helsinki, Southern Finland, FiLed global digital experience, inclusive of demand generation, web, brand, public relations and social media The Premier Monetization Solution for Global PublishersKiosked is a global monetization platform that leads the way to a new era in digital advertising. Kiosked generates new revenue opportunities for publishers with highly viewable, dynamic, and contextually relevant ad placements. Kiosked is the first company to launch programmatically traded 360° ad formats for immersive digital advertising. Headquartered and founded in Helsinki, Finland, today Kiosked has offices in North America, Asia Pacific, and EMEA. www.kiosked.comLocations: Helsinki, New York, Sydney, Tokyo, Venice Beach -
Executive Board Advisor, ActiveKiosked Jan 2016 - Aug 2017Helsinki, Southern Finland, FiThe Premier Monetization Solution for Global PublishersKiosked is a global publisher monetization platform that leads the way to a new era in digital advertising. Kiosked generates new revenue opportunities for publishers with highly viewable, dynamic, and contextually relevant ad placements. Kiosked is the first company to launch programmatically traded 360° ad formats for immersive digital advertising. Headquartered and founded in Helsinki, Finland, today Kiosked has offices in North America, Asia Pacific, and EMEA. www.kiosked.comLocations: Helsinki, London, New York, Singapore, Sydney, Tokyo, Venice Beach
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Global Chief Marketing Officer, Global BrandNexusguard Sep 2014 - Dec 2016Singapore, #01-02 Singapore, SgLed global digital experience inclusive of demand generation, global, brand, public relations, analyst relations, investor relations and social media Nexusguard is a longtime global leader in DDoS defense. The company is at the forefront of the fight against malicious internet attacks, protecting organizations, SMBs and direct consumers from threats to their personal or professional websites, services and reputations. -
Chief Marketing OfficerCodenomicon Jan 2014 - Oct 2014San Francisco, Ca, UsGlobal CMO, CMO behind Heartbleed SSL BreachMarketing team: Finland. Exec team: EMEA, APACJ & USA. Sales team: APACJ, Northern Europe, EMEA, LATAM, USA Codenomicon was a private company founded in late 2001 developing fuzz testing and cyber supply chain management SaaS suite of software tools for network equipment manufacturers, service providers, government, defense, enterprise and direct consumers. It was acquired in early 2015 by Synopsys. All software security products were integrated into Synopsys software integrity groups product portfolio.Led the campaign around the Heartbleed (HB) security bug discovered in April 2014. The news generated 6,000 pieces of media and earned a million daily hits on the HB landing page. 72 hours after breaking, HB was known by 67% of global internet users. Heartbleed was lauded by WIRED, Fast Company & Mashable as “The Internet’s First Super Star” and Bloomberg as “A Bloody Marketing Masterpiece.” -
Chief Marketing OfficerConviva Sep 2012 - Nov 2013Foster City, Ca, UsConviva is the global leader in real-time digital insights and preemptive video stream optimization, ensuring the best viewing experience for leading media brands. By providing an ideal experience without buffering and stuttering. We make the streaming business more profitable by elevating Quality of Experience (QoE) and enhancing audience engagement. AccomplishmentsDefined end to end Digital Brand and Voice Defined Message Structure and VisionMedia Management EU, LATAM, APACLed A/R Gartner, Forrester, IDC, 450 Research, moreIP Management w/ Product, LegalDesigned, Built Brand, Global WebsiteBuilt, Optimized Digital Campaigns Built Direct Demand Generation ProgramBuilt Social, SEO ProgramBuilt Corp Marketing ArchitectureBuilt Customer Experience PathwayDefined strategic vision to increase market awarenessDefined and delivered budget (short/ longer term)Defined and delivered Trend and Lab Reports (MKT Intelligence)Defined and delivered Competitive Analysis, SWOTDefined and delivered metrics, success criteria for all MKT activitiesDefined business success metrics Defined digital programs for SaaS success and MRRBrand Evangelist, Co- Lead Investor Relations with CEO/ CFOInnovation Team, collaboration w/ CEO, VP Engineering, Product TeamTarget C-Suite, CTO / CMO of leading global media brandsCross Functional Solutions laser focused on Sales SuccessCited as Top CMO• 8 Mandates for Social Media Success - Kent Huffman• Marketing's New Mandate - SAP Center for Business Insight• Core Principles for Driving Business Value - SAP Center • Forbes CMOClient Engagements include:• Washington Post• Bloomberg• CNBC• Univision• MGO• NFL• ESPN• The Olympic Games• Telefonica• UStream• Vimeo• Viacom• Bloomberg• Astro• Oxygen• Sony Crackle• Al Jazeera• CBC• CNTV• MLB• Verizon• Redbox Website: conviva.com Lead Investment: Foundation Capital, New Enterprise Associates (NEA), GGV, Pelion Ventures, Time Warner Investments -
Chief Marketing OfficerWebtrends Aug 2010 - Jul 2012Portland, Or, UsWebtrend's Infinity Acquired by OracleWebtrends is at the forefront of customer experience management via unified digital intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver relevant digital brand experiences.We partner with more than 3,500 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Accomplishments:Global Analytics Partner: MSFT SharePointCertified SAP Partner + RIM Analytics PartnerLandmark SF Office designed and opened Landmark Tokyo + Hong Kong (APAC) Office openedLandmark Brazil PresenceLandmark SF customer conferenceLandmark Grammy, Emmy, Oscar Brand WinsBuilt New Brand, Global Website, Optimized Campaigns Built Comprehensive Marketing and Business Dev StrategiesBuilt Demand Generation ProgramBuilt Best Practice Social ProgramTarget: CIO, CMO, Digital TeamsClient Engagements Include:• Adidas• Amazon• CBS• Coca-Cola • Digi-Key• General Motors• HBO• Intel• Microsoft• Motorcycle Superstore• Nationwide• Nike• Polaris Industries• Procter & Gamble• Rosetta Stone• Simon Malls• State Farm• Williams Sonoma• ZapposPreferred Facebook Analytics Program: end-to-end Facebook campaign solutions – a market first for the industry. Executive sponsorship for partnership with Facebook. Achieved three+ badges over 230 PMD members.webtrends.com -
Vice President Marketing - Led IpoMotricity May 2010 - Sep 2010Bellevue, Wa, UsMotricity is a leading provider of mobile data solutions that enable wireless carriers and enterprises to deliver high-value, highly personalized mobile data services to their subscribers and consumers. Motricity breaks through the complexity of the mobile data ecosystem by providing a comprehensive suite of hosted, managed service offerings which enable wireless carriers and enterprises to deliver customized, branded mobile data experiences. The NASDAQ traded company is headquartered in Bellevue WA with offices in Raleigh/Durham NC, Mumbai, Singapore, London, Paris and the Netherlands. Designed message for the global marketplaceDesigned message for C-Suite, CTOAttached Wireless to CloudDrove usage within the enterpriseLed Motricity IPO: 2010Lead: JP Morgan, Goldman SachsClients: AT&T, Verizon, T-Mobile, Sprint, Axiata Group -
Vice President Marketing - 3D Audio, Global Education And LicensingThx Ltd. Aug 2009 - May 2010San Francisco, Ca, UsFounded by George Lucas and recognized the world over, THX Ltd. develops technologies and certification programs that help the true vision of filmmakers, game developers and musicians, from their studios to audiences around the world. THX technologies are implemented throughout the production chain - from the set and studios to movie theaters, automobiles and playback devices. The end result? Manufacturers produce better audio/visual products, and cinema owners and studio designers create world-class venues. Most importantly, audiences are able to experience the true sights and sounds of films and media exactly as they were originally intended by the director or artist.THX is a Member of the DEG, Digital Entertainment GroupTHX is a Member of 3D@HomeTHX is a Member of SMPTETHX is a Member of TASATHX is a Member of CEAInnovative Marketing to Partners worldwidePartnerships at C-Suite - CTO & CMO Partners: LG, Pioneer, Monster, BMW, Cisco, Ford, PIXAR, ILMStrategic Partnership: MSFT SyncFrom the big screen to your screen, THX ignites your passion for exciting entertainment experiences.thx.com -
Advising Chief Marketing Officer3Cinteractive Oct 2008 - Aug 2009Boca Raton, Florida, Us3Ci is a platform technology company. The mobile platform we've developed, Switchblade®, is enterprise-class. It is highly stable, capable of handling massive throughput, and provides immediate, measurable ROI. It is designed to make virtually any business process mobile, faster and more efficient — from CRM and billing, to marketing and reservations.3cinteractive.com -
Chief Marketing Officer Zip/ IacIac Oct 2008 - Apr 2009New York, Ny, UsIn partnership with IAC (www.iac.com), Zip delivered professional (CEDIA certified) installation and programming services. Services focus on trend right - energy efficient appliances and digital entertainment technologies dedicated to the Smart Home and Smart Office. Chairman IAC: Barry Diller, guest of M50Retailers: Amazon.com, Target.com, Target. Transitioned HD digital program from manufacturer to retail network -
Chief Marketing & Digital OfficerSbc Oct 2003 - Dec 2008Chief Marketing Officer and Member (M&A) of Due Diligence team. Responsible for Global Digital Marketing, Product Marketing Strategy, Retail Marketing and Implementation, Global Brand, Web, Print, Broadcast, IR, PR, Social Media and global partnerships with ESPN and AEG.
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Chief Marketing & Digital OfficerSbc: Brillian + Vivitar - Aquisitions Nov 2003 - Nov 2008Repositioned a 70-year old brand to engage the female (14-42) by activating key purchase drivers, product portfolio lifestyle differentiation and an engaging brand promise. Developed communication strategy creating a unique approach to the consumer experience using a visuals continuum based on color/tone, target segments, megapixels and price point heavily influenced by retail partnerships. (traditional and online)Responsible for Global Marketing Budget. Led global marketing and creative communication to drive target messaging in 75+ SKUs of packaging (the power app), collateral and online venues. Strong focus on triggering purchase behavior for maximum sales Implemented a bottom-up global marketing strategy using domestic and international targeted influencer PR through celebrities, sponsorships, blog activation, and media partnerships. Responsible for all global retail activations. Drove success reaching elevated brand success in U,K. Partnered with ESPN Xgames in Dubai, O2 in London. Revenue success: tripled global sales within 18 months.
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Chief Marketing & Digital OfficerSbc: Brillian + Vivitar + Olevia Nov 2003 - Nov 2008Global Chief Marketing Officer: Strategically directed a $20MM+ marketing campaign including integrated Digital, TV, global public relations, investor relations, print, sponsorships, and event marketing with a dual-target approach: males 18-34 sports enthusiasts (Official HDTV of SportsCenter, among many others), females 18-45 design seekers (exclusive partnerships with Dwell, Surface and other design forward smart home publications)Led enterprise-wide brand direction and execution including portfolio repositioning, sales messaging, target needs assessment and 50+ SKU packaging for Big Box retail influence. Responsible for all retail activations globally. Created brand platform connecting the male and female targets through vision, values, personality, and voice with targeted sub-messaging strategies weighing rational and emotional connections. Exceeded performance benchmarks in awareness, familiarity, favorability and consideration through effective marketing strategies including a 230%, 203%, 22% and 63% increase respectively among target audiences. Revenue success: $50 to $350 MM within 18 months.Partners: Including - Juniper, JDSU and CiscoWired Magazine: Top Ten for Holiday and Best of Testhttp://www.wired.com/gadgets/displays/magazine/test2007/tv_olevia_747i
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Vice President MarketingSbc - Brillian Corporation Jul 2003 - Nov 2008Vice President Marketing. Global responsibilities: LCoS home theatre and LCoS goggles. Directed product design in partnership with IDEO, Palo Alto. Partnered with JDS Uniphase. Merged with Syntax (OLEVIA LCD) December 2005.Product 65" LCoS HDTV and LCoS optic/goggles LCoS Military Night Vision, Security Vertical3D Design Partner - IDEO, Palo Alto CAEngineering team - RealD, Boulder CO
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Worldwide Marketing Partner- Launched Hdtv WorldwideEspn & Aeg 2003 - Mar 2008Bristol, Ct, UsStrategic Advertising Sponsor of ESPN media outlets.Multiple programs with AEG inclusive of Amgen Tour of California, Sprint Arena, LA Live, Staples, Basketball Hall of Fame, American Music Awards, The O2 among others. Partnered with Cisco for Global Arena Technology Integration (HDTV, 4G, SDN, Video Stream Optimization, LCD)http://www.aegworldwide.com/about/companyoverview/companyoverview -
Global Pr ManagementEdelman Worldwide Sep 2003 - Feb 2008New York, Ny, UsWe were a client partner of Edelman, I was not an employee. In various roles over this period of time, I served as our primary client contact for all project teams in London, Munich, Hong Kong, Tokyo, Shanghai, Taipei, Beijing, Los Angeles, Seattle and Los Angeles. Prior served as client lead for teams at Weber Shandwick (2001-2002). We followed a few key project leads from Weber to Edelman specifically in APAC. Responsible for all Analyst Relations, PR and IRwww.edelman.comwww.webershandwick.com -
Vice President Global MarketingPhoton Dynamics Oct 2000 - Jul 2003Directed Communications and Strategy inclusive of interactive, web, global media, brand and product communications. Area of focus: Asia Pacific and Europe. Spear-headed Global repositioning and crisis communication effort post 9.11. Directed product design environmental chambers in partnership with IDEO, Palo Alto.Led marketing integration for three acquisitions in 12 months: Canada, Korea and U.S.Partnered with Edelman in Asia Pacific and EuropePartnered with Sanmina, Flextronics, Frog Design, IDEO, Juniper, CiscoCo-Led Follow on Financing + Acquired by Orbetek
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Founding PartnerFrank Harrison Perez Jan 1994 - Oct 2001Founding Partner, Award Winning Interactive Marketing, Digital and Design Firm.Mentor: John Sculley & Steve Jobs, CEOs at Apple. FHP was agency for tech Investments - start-ups post Sculley's CEO Apple role.Specialities, included New Technologies, Wi Fi, Global Branding, Global Web, Radio and Broadcast Production, Business Plans, Marketing Plans, Venture Capital Silicon Valley Start ups as well as Global Retail Clients inclusive of Felissimo, Nike, Levi Strauss, Banana Republic, Intel, Apple, International Banking clients and World Leaders. Worked in Collaboration with Intel for launch of "Intel Inside".Partnered with Bank of America and Wells Fargo to catapult retail banking to innovative footprint - grocery stores, airports and online. Customer Experience and Digital Content transformation.Launched wireless networks with Starbucks globally. MobileStar morphed into Voice Stream became the T Mobile wireless network. Created name "Hot Spots" "Wireless Hot Spots" and "UnWire"Responsible for Global Retail Brand Standards for NIKE.Launched Dockers. Responsible for DockersRetail Brand Standards and build out for Levi Strauss & Co. Awarded Marketing Partner of the Year.Key Partnership: The Gorbachev Foundaton, Multi Million international humanitarian relief programs to Bosnia and Russia including development, operations and in-country dispersement. Developed Mikhail Gorbachev's new global network to address pressing issues of environment, nuclear proliferation and North/South economic disparity. Additional Clients: Oracle, SAP, Sprint, AT&T, Amazon, CIA, The Military, Providian, Washington Mutual, Wells Fargo, Silicon Valley Bank, Charles Schwab, E*Trade, VISA, American Express, Felissimo - Tokyo, Booz Allen Hamilton, Ernst and Young
Hope Frank Education Details
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Stanford UniversityMarketing -
University Of Colorado BoulderInternational Business
Frequently Asked Questions about Hope Frank
What company does Hope Frank work for?
Hope Frank works for Forbes Communications Council
What is Hope Frank's role at the current company?
Hope Frank's current role is Chief Marketing and AI Officer, Thought Leader, Forbes Communications Council.
What schools did Hope Frank attend?
Hope Frank attended Stanford University, University Of Colorado Boulder.
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