Creative direction and conceptualization for lifestyle brands focused on storytelling and digital strategy. Conceptualization and end-to-end project execution with a multidisciplinary approach. Establishing optimized processes for product launches, strategic communication, and brand repositioning through digital channels.• Leading creative teams in the conceptualization and execution of campaigns that intentionally communicate the essence of brands.• Designing and developing strategically optimized and innovative websites with a focus on design and user experience.• Conceptualization and production of photo sessions, set design, styling, and editing for lifestyle, travel, and product brands.• Strategy, conceptualization, and design of brand identities encompassing digital presence, from visual design to voice, communication, and digital marketing strategy.

Creative Direction, conceptualization, and design of creative solutions and stationery products that have boosted sales and digital presence through marketing and design strategies.• Leadership and management of a multidisciplinary communication team in the conceptualization and execution of projects, ensuring the delivery of high-quality products that have distinguished the brand in its industry.• Development of effective digital marketing strategies that have increased sales, brand visibility, and fostered a community with high emotional value towards the brand.• Design and conceptualization of premium stationery and paper products that have contributed to increased annual sales for the brand. Creation of functional products with high aesthetic design for time and project management.

Planning and execution of social media strategies focused on gastronomic brands through the creation of content for social media and digital platforms in the gastronomic field.• Management of over 10 gastronomic brands with a comprehensive marketing approach and a focus on generating culinary experiences.• Conceptualization and design of print and digital pieces for the promotion of restaurants and gastronomic businesses.

• Design and conceptualization for product stands for international fairs such as New York Now.• Photography and product editing for online sales, styling, and photo editing.• Design and creation of editorial promotion pieces for online sales.

Freelance Graphic Designer in Garnier BBDO