• Create assets for the website, social media, direct marketing, PR, print, internal intranet, and more• Support the development of an annual sales and marketing calendar • Produce sales collateral, blog posts, whitepapers, marketing material, etc.• Collaborate with leadership to develop and implement marketing and business strategy • Working with creative to create consistency in branding and marketing materials • Oversee communications with clients and partners• Managing the execution of marketing campaigns with key SDK partners• Provide leadership to existing marketing campaigns and create new ones• Write and upload content to the company website via WordPress• Grow search rankings, website clicks, directions, and calls to exceed year-over-year benchmarks• Negotiate sponsorship agreements• Research market trends• Locate and interact with merchants• Organize promotional activities• Content creation and sourcing for digital platforms• Improve search engine optimization• Craft and use effective metrics and monitoring processes• Create user manuals needed to understand the functionality of a product or service• Edit documentation for clarity without changing key information• Conduct research and interview SMEs to gain a deeper understanding of topics for content creation

SUMMARY: Collaboratively builds websites and brands for small businesses in Alberta.• Analyses client website requirements and provides guidance on course of action • Writes targeted copy based on client interviews, past content, and research• Conducts administrative duties, client communication, and bookkeeping • Collaboratively develops client logos or works with an outsourced designer• Creates overall brand concept and website mockups for client review

SUMMARY: Provided marketing management for a family-run company that owns and operates seven IHG hotels and two restaurants, including Boulevard Restaurant.• Designed and wrote copy for a wide range of marketing collateral, including brochures, sales packages, sell sheets, menus, digital ads, etc. • Enhanced brand by producing regular social media content for nine accounts • Took photos of daily restaurant features, hotel activities, and special events • Built and executed marketing campaigns to increase bookings and awareness• Setup system for client referral tracking with Westerner Park using Office 365

SUMMARY: Delivered advanced administrative support while also executing key marketing and sales support functions for Red Deer’s largest full-service hotel and meeting facility.• Created and implemented marketing campaigns• Developed market-specific promotional collateral and advertisements• Maintained hotel social media channels and website content• Prepared sales contracts and sales materials required for trade shows • Handled guest inquiries and event sponsorship requests• Prepared promotional gift certificates and VIP client gifts • Ordered hotel promotional items and brand collateral• Resolved and directs guest inquiries in collaboration with department members• Acted as department representative for Health & Safety Committee

SUMMARY: Developed content as part of a creative team for a full-service digital marketing agency that specializes in websites, branding, and digital marketing.• Wrote clear and persuasive copy for websites, brochures, radio, social media, press releases, campaign messaging and more • Created a monthly social media calendar and worked with team members to implement • Conceived and developed effective marketing campaigns • Revised, edited, and proofread content • Researched companies and products • Worked within tight deadlines and juggled competing priorities

SUMMARY: Managed membership inquiries and the application process for the MTAA, a member-based non-profit that certifies and advocates for massage therapists in Alberta.• Communicated regularly with new and existing members on membership requirements • Managed membership application process • Developed and managed membership recruitment efforts • Responded to injuries made by phone or email regarding association activities

SUMMARY: Operated as the main communications resource for a global technology consulting firm delivering industry solutions from offices across North America, the UK, and Japan.• Wrote and edited various documents including case studies, win wires, articles, blog posts, press releases, brochures, video scripts, branding material, web content, and more• Managed, edited and posted on the Hitachi Solutions weekly blog • Wrote multiple winning submissions for Microsoft, Hitachi, and third-party awards• Assisted with website content creation and managed the website’s news section • Implemented a popular global monthly employee newsletter, with content from all offices• Acted as event support and implemented event-based social media campaigns

SUMMARY: Led the creation of the Fall Orientation master schedule and assisted with the logistics and implementation of key events for more than 4000 new students for four days during Fall Orientation Week. • Coordinated all aspects of a resource fair with over 100 groups participating • Researched and coordinated six workshops based on key themes within Orientation Week • Led the creation of the Orientation Week master schedule• Used Adobe Photoshop to create visuals• Collaborated with key internal and external stakeholder groups to organize events• Implemented surveys for Orientation Leaders and resource fair participants

SUMMARY: Worked remotely to promote the Walk a Mile in Her Shoes campaign by creating digital marketing campaigns, encouraging groups to register, and requesting donations. • Researched examples of fundraising campaigns that heavily use social media• Created and implemented an effective social media strategy under the guidance of the manager• Utilized Facebook to gain donations and registrations in support of Walk a Mile in Her Shoes • Used Photoshop to create visually appealing posters• Created calls to action targeting Banff and area businesses, organizations and public figures• Created posts via social media platforms on behalf of the YWCA to help promote the cause

SUMMARY: Conducted daily administrative duties; managed client inquiries, event bookings, and equipment rentals; conducted accounts receivable and payable duties.• Assisted with daily administrative activities and rapidly assumed many of these duties • Managed bookings (conference room, weddings, large scale events, rentals) • Corresponded with clients via phone, email, and in-person; invoiced clients and took payments• Ordered supplies, and paid and prepared invoices• Provided general information to clients and the public; forwarded enquiries where appropriate• Typed, photocopied and/or organized documents for distribution, mailing and filing• Directly assisted the executive director in tasks as required

SUMMARY: Successfully scheduled, designed, promoted, recruited volunteers for, and carried out Summer Youth Radio Camp, surpassing target registration goals for both sessions.• Managed inquiries and participant registration • Developed, marketed and carried out summer youth radio camp• Gained essential knowledge of radio-show production by hosting shows • Compiled market research to decide appropriate age-groups and dates for the camp• Developed a broad range of print, web, and radio promotional material• Participated in community events to further connect with potential camp participants• Surpassed target registration numbers for two of the three sessions• Designed camp schedules (themes, learning outcomes, activities, and workshops)• Gathered donations and supplies, and scheduled volunteers and staff assisting in activities• Successfully completed camp sessions with the support and help of station staff and volunteers • Completed an end of project report

SUMMARY: Positively impacted the development of student life on campus while serving as an elected representative of the college’s student governing body for two terms.• Organized and promoted large-scale student events and awareness campaigns • As events committee chair, recruited and managed event volunteers • Oversaw student groups and bi-laws, provided guidance and support • Acted as a representative of the organization on numerous college committees• Strengthened relationships with many internal and external stakeholder groups