Hope Harrington Email & Phone Number

Tarrytown, New York, US

• Manage implementation of digital content for social media campaigns, events and branding efforts, with focus on building lasting digital connections with customers & key audiences
• Support & execute day-to-day marketing channels & initiate which include paid social, paid search, & promotions, managing & analyzing data from digital channel reporting
• Collaborate & manage relationship with media agency
• Create multi-channel campaigns across email, site marketing, paid search, paid social, display & affilies

Tarrytown, New York, US

• Managed design & roll-out of multi-channel marketing collateral, overseeing development of copy & graphics to ensure alignment with corporate brand strategy & attunement to target audiences
• Oversaw print, online & event marketing campaigns, including production of newsletter, magazine advertisements & direct mail packs, email campaigns, website, and trade show stands
• Facilitated social marketing strategy across Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn, leading to 38% growth in engagement & 7% increase in website traffic from social media channels
• Conducted competitive analysis to monitor product landscape & develop effective branding

Tarrytown, New York, US

• Drive overall team marketing and product knowledge on industry trends, news and peer behavior
• Develop future strategy proposals based on current performance and best practices from the marketplace
• Research and manage development of brand packaging to integrate sustainability and brand alignment
• Analyze customer data and sales trends, including brand forecasting, to support product design and sales
• Train sales agents and internal employees through presentations and training materials

Tarrytown, New York, US

• Assist in execution of multi-channel marketing to facilitate competitive positioning and boost brand awareness
• Research competitors’ product strategy and upcoming lines to better understand the market and trends
• Forecast sales by exploring previous sample requests, and categorizing them by color and style
• Create PowerPoint presentation and Excel spreadsheets for pitches and seasonal performance summaries
• Research industry trends and created new designs for promotional giveaways