Hope Harrington Email & Phone Number

Tarrytown, New York, Us

• Manage implementation of digital content for social media campaigns, events and branding efforts, with focus on building lasting digital connections with customers & key audiences•Support & execute day-to-day marketing channels & initiate which include paid social, paid search, & promotions, managing & analyzing data from digital channel reporting• Collaborate & manage relationship with media agency• Create multi-channel campaigns across email, site marketing, paid search, paid social, display & affilies

Tarrytown, New York, Us

• Managed design & roll-out of multi-channel marketing collateral, overseeing development of copy & graphics to ensure alignment with corporate brand strategy & attunement to target audiences• Oversaw print, online & event marketing campaigns, including production of newsletter, magazine advertisements & direct mail packs, email campaigns, website, and trade show stands • Facilitated social marketing strategy across Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn, leading to 38% growth in engagement & 7% increase in website traffic from social media channels• Conducted competitive analysis to monitor product landscape & develop effective branding

Tarrytown, New York, Us

• Drive overall team marketing and product knowledge on industry trends, news and peer behavior • Develop future strategy proposals based on current performance and best practices from the marketplace• Research and manage development of brand packaging to integrate sustainability and brand alignment • Analyze customer data and sales trends, including brand forecasting, to support product design and sales• Train sales agents and internal employees through presentations and training materials

Tarrytown, New York, Us

• Assist in execution of multi-channel marketing to facilitate competitive positioning and boost brand awareness • Research competitors’ product strategy and upcoming lines to better understand the market and trends• Forecast sales by exploring previous sample requests, and categorizing them by color and style • Create PowerPoint presentation and Excel spreadsheets for pitches and seasonal performance summaries• Research industry trends and created new designs for promotional giveaways