Hope Macdonald work email
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Hope Macdonald personal email
Strategic, versatile, self-directed marketing professional with experience across all phases of product launches, brand strategy development, and tactical planning. Proven performer and team leader recognized for bringing drive and dedication while elevating bottom-line results and effectively working with senior leadership to ensure brand and organizational success.Areas of Expertise include:Portfolio Management & Branding; Digital Marketing & Advertising; Omnichannel Planning; Positioning Development; Launch/Market Entry Strategy; CRM Strategy and Optimization; Cross-Functional Leadership; P&L Management/Budget Analysis; Consumer Journey/Segmentation; Marketing/Channel Mix Analysis; Training/Coaching & Mentoring; Adherence/Retention Strategy; Loss of Exclusivity Planning & Strategy; Data Analytics & Forecasting; Acquisition & Retention Marketing; Competitive Analysis/Research; Performance Management; Negotiations & Contracts; Agency Management/OversightIndustry experience: Pharmaceuticals (large and small pharma), women's health, reproductive health, birth control, dermatology, inflammation & immunology, alopecia areata, multiple sclerosis, pediatric multiple sclerosis, vaccines, consumer packaged goods (CPG), beauty, health and wellness.
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Director, Meningitis & Covid Pediatric Vaccines Consumer Marketing LeadPfizer Aug 2024 - PresentNew York, New York, Us -
Director, Penbraya Consumer Marketing LeadPfizer Feb 2023 - Aug 2024New York, New York, Us
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Associate Director, MarketingTherapeuticsmd May 2022 - Dec 2022Boca Raton, Florida, UsConsumer marketing lead for company’s flagship product, ANNOVERA (annual birth control ring), overseeing 1 direct report + 3 agency teams with full brand responsibility of media, marketing/advertising, and public relations spend, inclusive of P&L management, brand planning, change management, campaign optimizations, and cross-functional team leadership. ▪ Grew prescriptions by 18.5% compared to the same period last year through leadership of cross-functional task forces to address market access barriers in tandem with marketing efforts.▪ Increased unaided category awareness, consideration, and favorability (by 72%, 53%, and 55%, respectively), and drove 42% unaided brand awareness (no benchmark), 50% increase in organic branded search trends, ~300% increased CTR, and 80x more efficient CPMs through evolved digital consumer campaign, leveraging limited and focused budget.▪ Drove ANNOVERA telehealth/e-commerce strategy by initiating and expanding vendor partnerships and presenting to/gaining alignment from C-Level executives.Role was eliminated due to TherapeuticsMD licensing products to another entity. -
Vp, Account DirectorFcb Health Jul 2020 - Apr 2022New York, Ny, UsResponsible for $14M in agency revenue as U.S. and global DTC consumer portfolio lead, overseeing a team of 11 (direct + indirect reports), inclusive of brand planning, product launch and go-to-market strategies, omnichannel planning, data mining, market research, and client retention. Received accolades from senior executive management and drove agency’s “Top Partner” rating YOY through delivering valued services that were recognized as “critical” to sustainable performance by key clientele.Clients: Pfizer & Novartis (alopecia areata, multiple sclerosis, vaccines) -
Account DirectorFcb Health Nov 2018 - Jul 2020New York, Ny, Us
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Account SupervisorFcb Health May 2017 - Nov 2018New York, Ny, Us
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Senior Account ExecutiveFcb Health Mar 2015 - Apr 2017New York, Ny, Us
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Social Media Account ExecuiveBehrman Communications Oct 2014 - Mar 2015New York, Ny, UsClients: AmorePacific, Drunk Elephant, Whish Beauty, IT Cosmetics, Vita Liberata -
Social@Ogilvy Assistant Account ExecutiveOgilvy & Mather Jun 2012 - May 2014New York, Ny, UsClients: Kimberly-Clark Huggies, BP, S.C. Johnson, CDW -
Public Relations InternHy Connect (Formerly Hoffman York) Feb 2012 - May 2012Chicago, Il, Us -
Marketing InternNeroli Salon & Spa | The Institute Of Beauty And Wellness Sep 2011 - Feb 2012Milwaukee, Wi, Us -
Digital Influence InternOgilvy Public Relations Worldwide Jun 2011 - Aug 2011New York, Ny, Us
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Marketing InternVcpi Jun 2010 - Apr 2011Tampa, Florida, Us -
Marketing InternAdvicoach Jan 2010 - Mar 2011Us
Hope Macdonald Skills
Hope Macdonald Education Details
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Nyu Stern School Of BusinessMaster Of Business Administration (Mba) -
Marquette UniversityPublic Relations & Marketing
Frequently Asked Questions about Hope Macdonald
What company does Hope Macdonald work for?
Hope Macdonald works for Pfizer
What is Hope Macdonald's role at the current company?
Hope Macdonald's current role is Consumer Marketing Lead | MBA.
What is Hope Macdonald's email address?
Hope Macdonald's email address is ho****@****are.com
What schools did Hope Macdonald attend?
Hope Macdonald attended Nyu Stern School Of Business, Marquette University.
What skills is Hope Macdonald known for?
Hope Macdonald has skills like Leadership, Writing, Team Building, Social Media, Customer Relations, Grassroots Advocacy, Public Speaking, Virtual Teams, Cross Functional Relationship Building, Digital Strategy, Account Management, Graphic Design.
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